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Philosophy Moisturizer

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Philosophy Moisturizer is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$115K/yr26K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
67%top-5 click share · 1 brands · 3 sellers

Flapen Score

Philosophy Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Philosophy Moisturizer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philosophy Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Philosophy Moisturizer 26K times last year and spent an estimated $115K. One brand takes every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
9.0%
Market size, estimated
$115Ka year
Peak month
July2.4× the quietest month
Top search term
philosophy moisturizer13K searches a year

02 · Price

A sale here is worth $48.45.

Listings sell for $48.45 on average, from $16.65 to $95.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $48.45 that is $5K to $12K a year per listing.

Average price
$48.45inside the $15 to $100 sweet spot
Price range
$16.65–$95.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #751 within Face Moisturizers. It carries 710 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#751in Face Moisturizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
710per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Philosophy Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Philosophy Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Philosophy Moisturizer

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Moist/Dry”
28%of negative reviews mention “Allergies”
1.0%of orders come back
“Acid irritation”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Philosophy Moisturizer questions

Answered from the same tracked data.