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Philosophy Microdelivery Exfoliating Facial Wash

Maybe

Buyers convert on 14.9% of searches. But the top 5 brands take 100% of clicks, so Philosophy Microdelivery Exfoliating Facial Wash is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$186K/yr28K searches / yr
90-day growth
+33.8%search demand this quarter
Competition
97%top-5 click share · 1 brands · 3 sellers

Flapen Score

Philosophy Microdelivery Exfoliating Facial Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Philosophy Microdelivery Exfoliating Facial Wash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philosophy Microdelivery Exfoliating Facial Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Philosophy Microdelivery Exfoliating Facial Wash 28K times last year and spent an estimated $186K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+33.8%
Conversion, latest week
14.9%
Market size, estimated
$186Ka year
Peak month
July1.7× the quietest month
Top search term
philosophy microdelivery exfoliating facial wash23K searches a year

02 · Price

A sale here is worth $43.81.

Listings sell for $43.81 on average, from $25.80 to $65.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $43.81 that is $22K to $33K a year per listing.

Average price
$43.81inside the $15 to $100 sweet spot
Price range
$25.80–$65.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,132 within Cleansers. It carries 939 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,132in Cleansers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
939per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
94 months

Products

Top Philosophy Microdelivery Exfoliating Facial Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Philosophy Microdelivery Exfoliating Facial Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Philosophy Microdelivery Exfoliating Facial Wash

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cleansing”
20%of negative reviews mention “Durability”
0.9%of orders come back
“I didnt open the bottle for two months”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Philosophy Microdelivery Exfoliating Facial Wash questions

Answered from the same tracked data.