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Philosophy Lotion

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 98% of clicks, so Philosophy Lotion is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$1.9M/yr915K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
52%top-5 click share · 6 brands · 16 sellers

Flapen Score

Philosophy Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Philosophy Lotion is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philosophy Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Philosophy Lotion 915K times last year and spent an estimated $1.9M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
915K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
6.5%
Market size, estimated
$1.9Ma year
Peak month
December5.0× the quietest month
Top search term
saltair body oil326K searches a year

02 · Price

A sale here is worth $32.43.

Listings sell for $32.43 on average, from $21.77 to $69.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $32.43 that is $49K to $65K a year per listing.

Average price
$32.43inside the $15 to $100 sweet spot
Price range
$21.77–$69.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$49K–$65K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #141 within Oils. It carries 3,026 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#141in Oils
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,026per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
69 months

Products

Top Philosophy Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

0%

  • Brand 163%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 53%
  • Brand 62%

Demand

Philosophy Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Philosophy Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saltair body oil326K/yr
  • ouai st barts66K/yr
  • amazing grace lotion62K/yr
  • loccitane body lotion67K/yr
  • philosophy lotion52K/yr
  • loccitane lotion43K/yr
  • kiehls body lotion33K/yr
  • philosophy body lotion34K/yr
  • salt air body oil22K/yr
  • st barts ouai21K/yr

Reviews and returns

What reviews say buyers love and hate about Philosophy Lotion

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
1.0%of orders come back
“Scent doesn't last long”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Philosophy Lotion questions

Answered from the same tracked data.