Is philosophy body wash profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 39 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the philosophy body wash niche?

3 brands and 454 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in philosophy body wash?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.

When does demand for philosophy body wash peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the philosophy body wash niche?

Listings span $7.33–$60.57; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 2,480 reviews — the moat a new listing must climb.

philosophy body wash

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.14

avg listing price — sweet spot $15–$100

Price range

Great$7.33–$60.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.9M searches

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,479.64

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, philosophy body wash is a $1.1M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

philosophy body wash market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $1.0M–$1.3M; units × avg price
Conversion rate: 2.3%
Avg BSR: #749
Page quality: 0%
Prime: 82%
Sponsored: 49%
Out of stock: 2.9%
Avg brand age: 58 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

454

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

Dove56%
philosophy43%
eos1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top philosophy body wash search terms

philosophy body wash623K/yr +13.6%2.7% conv.
philosophy532K/yr +7.7%1.0% conv.
dove crumbl248K/yr +1.8%1.1% conv.
crumble cookie body wash168K/yr -8.6%1.4% conv.
dove x crumbl52K/yr -4.0%0.9% conv.
dove crumble34K/yr +17.5%1.3% conv.
dove crumble body wash68K/yr -42.5%2.0% conv.
dove crumble cookie19K/yr +43.6%1.3% conv.
crumbl dove24K/yr +13.7%1.3% conv.
philosophy shower gel30K/yr +11.5%2.6% conv.

All search terms

Top philosophy body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove x Crumbl Moisturizing Liquid Body Wash | Confetti Cake | 20oz Wash

Dove$12.894.4★115 rev

Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count

Dove$30.834.3★135 rev

Dove Moisturizing Confetti Cake Body Wash & Scrub Combo 20oz Wash + 15oz Scrub Limited Edition Paraben & Sulfate Free For Body Improves Skin Texture Moisturizes

Dove$33.864.5★272 rev

Dove Moisturizing Strawberry Crumb Cake Body Wash & Scrub Combo 20oz Wash + 15oz Scrub Limited Edition Paraben & Sulfate Free For Body Improves Skin Texture Moisturizes

Dove$33.204.5★222 rev

philosophy amazing grace shower gel 16 fl oz

philosophy$33.894.6★1,344 rev

Newest

by launch date

Dove x Crumbl Limited Edition Confetti Cake Beauty Bar Soap Warm Sugar Cookie Scent 4 Bars

Dove$20.786 rev

3mo ago

Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count

Dove$30.83135 rev

9mo ago

philosophy Bath & Body Holiday Snow Angel Shower Gel 16 fl oz (Pack of 1)

philosophy$15.745,371 rev

10mo ago

Dove Limited Edition Holiday Treats Mixed 3 Count Sugar Cookie Sprinkle Value Pack for Hydrated & Soft Skin

Dove$26.15265 rev

10mo ago

philosophy cinnamon bun shampoo shower gel & bubble bath 16 oz

philosophy$23.705,371 rev

1y ago

What buyers say about philosophy body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“Amazing smell”

Soft Feel9%

“Soft skin”

Quality-Overall6%

“Good quality body wash”

Moist/Dry5%

“Very Moisturizing”

Cleansing4%

“It cleans effectively”

Value For Money4%

“Decent price”

Lather3%

“Good lather”

Suitability Dry Skin3%

“doesnt dry out my skin”

Suitability Combination Skin2%

“is gentle on skin”

Ease Of Cleaning1%

“I was thankfully able to wipe most of the dirt off”

What buyers complain about

Smell36%

“Smells weird”

Value For Money8%

“too expensive”

Allergies4%

“IRRITATING for the skin”

Leak-Proof4%

“spilled all over the package”

Moist/Dry3%

“not great moisturizing”

Product Condition2%

“Good bit of product had been used”

Quality-Overall2%

“Reducing the quality of the product”

Size-Overall2%

“The granules are small”

Durability2%

“its not long-lasting or strong”

Suitability Dry Skin2%

“Has a tendency to dry out skin/”

Top return reasons

Smell48%

Leak-Proof23%

Advertised Vs Actual Product6%

Product Condition4%

Value For Money4%

Size-Overall4%

Defective Material/Parts2%

Moist/Dry1%

Functionality-Overall1%

Motor Power1%

Common questions

Is philosophy body wash profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 39 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the philosophy body wash niche?: 3 brands and 454 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philosophy body wash?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
When does demand for philosophy body wash peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the philosophy body wash niche?: Listings span $7.33–$60.57; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 2,480 reviews — the moat a new listing must climb.