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Philosophy Body Wash

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Philosophy Body Wash is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.1M/yr1.9M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
40%top-5 click share · 3 brands · 454 sellers

Flapen Score

Philosophy Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Philosophy Body Wash is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philosophy Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Philosophy Body Wash 1.9M times last year and spent an estimated $1.1M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
2.3%
Market size, estimated
$1.1Ma year
Peak month
December2.7× the quietest month
Top search term
philosophy body wash623K searches a year

02 · Price

A sale here is worth $25.14.

Listings sell for $25.14 on average, from $7.33 to $60.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $25.14 that is $19K to $25K a year per listing.

Average price
$25.14inside the $15 to $100 sweet spot
Price range
$7.33–$60.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$25K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #749 within Cleansers. It carries 2,480 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
82%
Out of stock, average day
2.9%
Average rank
#749in Cleansers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,480per listing
Listings tracked
39

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
58 months

Products

Top Philosophy Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

454

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

0%

  • Brand 156%
  • Brand 243%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Philosophy Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Philosophy Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philosophy body wash623K/yr
  • philosophy532K/yr
  • dove crumbl248K/yr
  • crumble cookie body wash168K/yr
  • dove x crumbl52K/yr
  • dove crumble34K/yr
  • dove crumble body wash68K/yr
  • dove crumble cookie19K/yr
  • crumbl dove24K/yr
  • philosophy shower gel30K/yr

Reviews and returns

What reviews say buyers love and hate about Philosophy Body Wash

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.5%of orders come back
“Smells weird”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Philosophy Body Wash questions

Answered from the same tracked data.