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Philips Norelco Aquatec Replacement Heads

Maybe

Buyers convert on 11.2% of searches. But shoppers spend an estimated $52K a year here, so Philips Norelco Aquatec Replacement Heads is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$52K/yr23K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 13 sellers

Flapen Score

Philips Norelco Aquatec Replacement Heads against its category

The dotted line is the Beauty & Personal Care average. Past it, Philips Norelco Aquatec Replacement Heads is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Norelco Aquatec Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Philips Norelco Aquatec Replacement Heads 23K times last year and spent an estimated $52K. The top 5 brands take 89% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
11.2%
Market size, estimated
$52Ka year
Peak month
August1.4× the quietest month
Top search term
philips norelco aquatec replacement heads9K searches a year

02 · Price

A sale here is worth $19.96.

Listings sell for $19.96 on average, from $9.86 to $31.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $19.96 that is $5K to $10K a year per listing.

Average price
$19.96inside the $15 to $100 sweet spot
Price range
$9.86–$31.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Men's. It carries 2,225 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#218in Men's
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
2,225per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Philips Norelco Aquatec Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 136%
  • Brand 223%
  • Brand 317%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Philips Norelco Aquatec Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Philips Norelco Aquatec Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips norelco aquatec replacement heads9K/yr
  • norelco aquatec replacement blades7K/yr
  • philips norelco aquatec replacement blades3K/yr
  • norelco aquatec replacement heads2K/yr
  • philips norelco aquatec blades2K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Norelco Aquatec Replacement Heads

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“it will be awhile before I use them so their actual quality is still undetermined”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Philips Norelco Aquatec Replacement Heads questions

Answered from the same tracked data.