philips epilator for women
Launch itA $6.5M/yr market growing +49.0% this quarter with returns at 3.3% — clears our launch bar.
Market size
Incredible$6.5M$6.5M/yr · 3.0M searches
Avg price
Great$61.40avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+49.0%90-day search growth — must beat 0% to launch
Price range
Good$18.78–$143.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,961avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, philips epilator for women is a $6.5M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
philips epilator for women market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $4.9M–$6.1M
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 1.4%
- Avg brand age
- 31 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
21
Top-5 brand share
94%
Top 20: 97%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- PHILIPS50%
- Braun33%
- VOYOR5%
- VOGOE3%
- --3%
- Panasonic2%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Top philips epilator for women search terms
- epilator1.5M/yr
- epilators hair removal for women452K/yr
- braun epilator130K/yr
- depiladora para mujer187K/yr
- epilator for women169K/yr
- philips epilator60K/yr
- hair removal epilators61K/yr
- depiladora55K/yr
- depiladora philips mujer46K/yr
- phillips epilator26K/yr
Top philips epilator for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00
PHILIPS$38.124.2★810 rev
Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver
Braun$77.374.3★1,277 rev
Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00
PHILIPS$78.414.4★1,980 rev
Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00
PHILIPS$97.784.4★1,980 rev
VOYOR Epilator for Women 3 in 1 Epilator Hair Removal for Women Epilators Hair Remover for Leg Arm with 30 Tweezers Rechargeable & Cordless Electric Lady Shaver & Trimmer BM300 (Champagne Gold)
VOYOR$26.893.8★3,004 rev
Newest
by launch date
Epilator for Women Silent Smooth Glide 2-Speed Facial Hair Removal Device epilators Hair Removal for Women Cordless Rechargeable Hair Remover for Face Legs Bikini Arms
Bubbacare$27.8348 rev
VGR706 Professional Epilator for Women Portable Cordless Enhanced Hair Removal Device Gentle Operation Silent Design 18 Tweezer System Rechargeable Full-Body Epilator for Legs/Underarm/Back(Red)
VGR$18.7855 rev
Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00
PHILIPS$78.411,980 rev
Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00
PHILIPS$97.781,980 rev
Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00
PHILIPS$38.12810 rev
Trending
90-day click momentumEpilator for Women Silent Smooth Glide 2-Speed Facial Hair Removal Device epilators Hair Removal for Women Cordless Rechargeable Hair Remover for Face Legs Bikini Arms
Bubbacare$27.834.4★
VGR706 Professional Epilator for Women Portable Cordless Enhanced Hair Removal Device Gentle Operation Silent Design 18 Tweezer System Rechargeable Full-Body Epilator for Legs/Underarm/Back(Red)
VGR$18.783.8★
Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00
PHILIPS$97.784.4★
INNZA IPL Hair Removal with Ice Cooling Care Function for Women Long-Lasting Results 999 999 Flashes Painless Hair Removal Hair Removal Device for Armpits Legs Arms Bikini Line
--$74.254.5★
Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00
PHILIPS$78.414.4★
What buyers say about philips epilator for women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The device is easy to hold”
“Worth every penny”
“boy is it effective”
“My skin feels very smooth”
“As advertised”
“removes hair well”
“Battery life is excellent”
“Definitely putting this in my routine since my hair usually grows back within a day”
“Holds charge for many weeks”
What buyers complain about
“Did not work”
“Broke on the first use”
“Terrible quality”
“Battery doesn't stay charged either”
“More expensive”
“Not so good with shorter hairs”
“It had a difficult time picking up the hair”
“It is used”
“Got red rashes”
“It isnt a pleasant feeling”
Top return reasons
Common questions
- Is philips epilator for women profitable to sell on Amazon United States?
- The niche generates $6.5M/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +49.0%. Flapen's verdict: Launch it (56/100).
- How competitive is the philips epilator for women niche?
- 7 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in philips epilator for women?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 3.3%.
- When does demand for philips epilator for women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the philips epilator for women niche?
- Listings span $18.78–$143.78; the average listing price is $61.40 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.