Philips Epilator for Women

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+49.0%

Conversion, latest week

3.5%

Market size, estimated

$6.5Ma year

Peak month

June3.6× the quietest month

Top search term

epilator1.5M searches a year

Listings sell for $61.40 on average, from $18.78 to $143.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $61.40 that is $307K to $368K a year per listing.

Average price

$61.40inside the $15 to $100 sweet spot

Price range

$18.78–$143.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$307K–$368K

Returns

3.3%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #33 within Women's. It carries 2,961 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#33in Women's

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

2,961per listing

Listings tracked

13

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months