Philips Epilator for Women

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+49.0%

Conversion, latest week

3.5%

Market size, estimated

$6.5Ma year

Peak month

June3.6× the quietest month

Top search term

epilator1.5M searches a year

Listings sell for $61.40 on average, from $18.78 to $143.78. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $61.40 that is $307K to $368K a year per listing.

Average price

$61.40inside the $15 to $100 sweet spot

Price range

$18.78–$143.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

$307K–$368K

Returns

3.3%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #33 within Women's. It carries 2,961 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#33in Women's

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

2,961per listing

Listings tracked

13

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months