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philips bikini trimmer for women

Worth a look

Shows a sweet-spot price point ($38.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 57Conversion 56Competition 37Returns 81Price range 91Avg price 95Brand share 31Review moat 22Quality gap 81

Avg price

Incredible$38.59

avg listing price — sweet spot $15–$100

Price range

Great$10.09–$97.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Good+30.7%

90-day search growth — must beat 0% to launch

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$231K

$231K/yr · 126K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,325.86

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, philips bikini trimmer for women is a $231K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

philips bikini trimmer for women market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$232K–$309K
units × avg price
Conversion rate
4.8%
Avg BSR
#25
Page quality
0%
Prime
100%
Sponsored
55%
Out of stock
4.3%
Avg brand age
30 months
Avg seller age
148 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

37

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

9%

  • PHILIPS50%
  • Norelco16%
  • Philips10%
  • Philips Beauty6%
  • Panasonic5%
  • Risina4%
  • Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Top philips bikini trimmer for women search terms

  • philips bikini trimmer18K/yr
  • philips lady shaver11K/yr
  • philips womens electric shaver12K/yr
  • philips shaver for women11K/yr
  • philips trimmer women11K/yr
  • philips bikini genie10K/yr
  • phillips bikini trimmer for women8K/yr
  • underarm shaver for women7K/yr
  • armpit shaver for women6K/yr
  • phillips womens electric shaver6K/yr
All search terms

Top philips bikini trimmer for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$46K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about philips bikini trimmer for women

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“easy to clean”

Quality-Overall13%

“Amazing quality”

Value For Money9%

“Great value”

Soft Feel6%

“Smooth shaven”

Charging6%

“Holds charge well”

Efficiency5%

“It works flawlessly”

Advertised Vs Actual Product5%

“As advertised”

Battery Life3%

“Batteries last a long time”

Add-Ons/Attachments3%

“attachments are good”

Durability2%

“the material is durable”

What buyers complain about

Functionality-Overall13%

“Barely worked”

Durability13%

“Broke easily”

Quality-Overall10%

“Cheap Quality”

Charging9%

“Cannot Charge”

Allergies6%

“Can cause irritation”

Value For Money6%

“Waste of money”

Battery Life4%

“battery doesnt last”

Suitability Short Hair3%

“It might be better for shorter hair”

Hair Related2%

“Its been pulling hairs kinda painful”

Damage/Burn Hair2%

“Such bad razor burn”

Top return reasons

Functionality-Overall33%
Defective Material/Parts11%
Advertised Vs Actual Product9%
Charging7%
Suitability Short Hair6%
Product Condition6%
Value For Money4%
Size-Overall3%
Damage/Burn Hair3%
Quality-Overall3%

Common questions

Is philips bikini trimmer for women profitable to sell on Amazon United States?
The niche generates $231K/yr across 22 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the philips bikini trimmer for women niche?
10 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in philips bikini trimmer for women?
Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.7%.
When does demand for philips bikini trimmer for women peak?
Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the philips bikini trimmer for women niche?
Listings span $10.09–$97.78; the average listing price is $38.59 (sweet spot $15–$100). The average incumbent carries 10,326 reviews — the moat a new listing must climb.