Is pheromone cologne for men profitable to sell on Amazon United States?

The niche generates $786K/yr across 23 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the pheromone cologne for men niche?

16 brands and 33 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in pheromone cologne for men?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.

When does demand for pheromone cologne for men peak?

Demand peaks in Feb–Sep–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the pheromone cologne for men niche?

Listings span $10.01–$74.40; the average listing price is $29.41 (sweet spot $15–$100). The average incumbent carries 7,539 reviews — the moat a new listing must climb.

pheromone cologne for men

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.41

avg listing price — sweet spot $15–$100

Price range

Great$10.01–$74.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$786K

$786K/yr · 757K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Review moat

Bad7,539.22

avg incumbent reviews — the moat a new listing must climb

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, pheromone cologne for men is a $786K/yr Amazon United States market (757K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Sep–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pheromone cologne for men market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $882K–$1.2M; units × avg price
Conversion rate: 3.5%
Avg BSR: #192
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 5.3%
Avg brand age: 80 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

17%

RawChemistry47%
STRING THEORY14%
Cupids7%
Pure Instinct6%
ZVBZVB5%
AlphaMale3%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.

Peak months: Feb, Sep, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top pheromone cologne for men search terms

pheromone cologne for men381K/yr +21.0%2.6% conv.
mens pheromone cologne33K/yr +14.9%3.0% conv.
pheromone cologne52K/yr -13.6%2.5% conv.
perfume con feromonas para hombres55K/yr -1.0%1.8% conv.
feromonas perfume for men44K/yr -19.4%2.6% conv.
pheromones perfumes for men23K/yr +40.6%2.2% conv.
perfumes con feromonas para hombre23K/yr -1.0%1.1% conv.
pheromone perfume for men14K/yr +3.3%2.1% conv.
pheromone cologne men9K/yr +88.6%3.5% conv.
raw cologne10K/yr +25.8%7.4% conv.

All search terms

Top pheromone cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RawChemistry For Him Pheromone Infused Cologne - Bold Extra Strength Infused Formula 1 Fl. oz

RawChemistry$34.814.0★32,868 rev

RawChemistry Raw Pheromone Infused Cologne for Men Mens Cologne Spray Infused with Pheromones Raw Fragrance for Men with Feromonas Perfume con Feromonas para Hombre

RawChemistry$34.594.2★8,563 rev

STRING THEORY Pheromone Roll On Cologne Oil for Men - Spicy & Smoky Vanilla Woody - Dark Rum Vanilla Oakwood & Skin Musk - Lasts 3 Hours Long - Pheromones Phero-Mimetic Mens Cologne Roll On Oil

STRING THEORY$22.524.3★165 rev

RawChemistry Pheromone Infused Mens Cologne Gift Set - Colognes 1 Fl Oz (Pack of 3)

RawChemistry$65.074.2★2,386 rev

Cupids Hypnosis 3.0 Pheromone Cologne for Men Long Lasting Mens Pheromone Perfume with PheroPureVXN Magnetic Eau de Parfum with Citrus Vanilla Notes 50ml

Cupids$74.403.8★420 rev

Newest

by launch date

Pheromone Cologne for Men Long Lasting Gentle Daily Fragrance 1.7fl.Oz

ZVBZVB$20.125 rev

1mo ago

Magnetic Eau de Parfum Pheromone Cologne for Men - Bold Long-Lasting Fragrance Infused Formula 50mL 1.7 fl oz - Magnetic

Generic$49.7631 rev

3mo ago

STRING THEORY Pheromone Roll On Cologne Oil for Men - Spicy & Smoky Vanilla Woody - Dark Rum Vanilla Oakwood & Skin Musk - Lasts 3 Hours Long - Pheromones Phero-Mimetic Mens Cologne Roll On Oil

STRING THEORY$22.52165 rev

4mo ago

STRING THEORY Mens Pheromone Cologne - Spicy + Smoky Vanilla Citrus Dark Rum Woody Musk - 15% Eau De Parfum Fragrance - Vanilla Rum Oakwood & Musk - Pheromone Phero-Mimetic Mens Cologne Spray

STRING THEORY$40.08165 rev

4mo ago

NQJYXZP Pheromones Perfumes for Men Protable Perfume Male Roll on Perfume Long-Lasting Scents Attraction Pheromone Infused Essential Oil Perfume for Men

NQJYXZP$12.3616 rev

5mo ago

What buyers say about pheromone cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Clean smell”

Quality-Overall6%

“No complaints”

Value For Money4%

“Great Value”

Durability3%

“The longevity is outstanding”

Advertised Vs Actual Product2%

“As described”

Efficiency1%

“very effective”

Soft Feel1%

“Very smooth and soft on the skin, almost like a powder feel”

Gifting Purpose1%

“very gift-worthy”

Design-Overall1%

“The design nice”

Size-Overall1%

“The size is convenient”

What buyers complain about

Smell48%

“Awful smell”

Durability7%

“Doesn't last”

Value For Money6%

“overpriced”

Functionality-Overall4%

“This product doesnt work at all like it was advertised”

Advertised Vs Actual Product4%

“False advertisement”

Quality-Overall3%

“Bad quality”

Strength2%

“Very weak”

Size-Overall2%

“Ridiculously small”

Oily/Greasy1%

“so it has an oily consistency”

Leak-Proof1%

“Bottle leaking”

Top return reasons

Smell67%

Advertised Vs Actual Product11%

Leak-Proof5%

Functionality-Overall3%

Size-Overall3%

Defective Material/Parts2%

Value For Money1%

Durability1%