Pheromone Cologne for Men

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $786K a year.

Searches, last 12 months

757K

Growth, 90 days vs prior 90

+12.2%

Conversion, latest week

3.5%

Market size, estimated

$786Ka year

Peak month

February3.0× the quietest month

Top search term

pheromone cologne for men381K searches a year

Listings sell for $29.41 on average, from $10.01 to $74.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $29.41 that is $44K to $59K a year per listing.

Average price

$29.41inside the $15 to $100 sweet spot

Price range

$10.01–$74.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$44K–$59K

Returns

0.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #192 within Men's. It carries 7,539 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

5.3%

Average rank

#192in Men's

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

7,539per listing

Listings tracked

23

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

80 months