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Pherazone for Men

Fail

The top 5 brands take 100% of clicks, so Pherazone for Men is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$19K/yr9K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
76%top-5 click share · 3 brands · 7 sellers

Flapen Score

Pherazone for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Pherazone for Men is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pherazone for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Pherazone for Men 9K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
2.4%
Market size, estimated
$19Ka year
Peak month
July1.6× the quietest month
Top search term
pherazone for men6K searches a year

02 · Price

A sale here is worth $90.45.

Listings sell for $90.45 on average, from $15.66 to $193.50. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $90.45 that is $0 to $9K a year per listing.

Average price
$90.45inside the $15 to $100 sweet spot
Price range
$15.66–$193.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,408 within Men's. It carries 15,106 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#1,408in Men's
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
15,106per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pherazone for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 237%
  • Brand 39%

Demand

Pherazone for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Pherazone for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pherazone for men6K/yr
  • pherazone3K/yr
  • pherazone for men attract women154/yr

Reviews and returns

What reviews say buyers love and hate about Pherazone for Men

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
1.2%of orders come back
“Scent doesnt last long”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pherazone for Men questions

Answered from the same tracked data.