Is phantom my hero emper perfume profitable to sell on Amazon United States?

The niche generates $88K/yr across 9 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (33/100).

How competitive is the phantom my hero emper perfume niche?

4 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in phantom my hero emper perfume?

Top complaints mined from reviews: Smell. The return rate is 0.0%.

When does demand for phantom my hero emper perfume peak?

Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the phantom my hero emper perfume niche?

Listings span $20.59–$277.13; the average listing price is $141.44 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.

phantom my hero emper perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible94.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$141.44

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$20.59–$277.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$88K

$88K/yr · 52K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, phantom my hero emper perfume is a $88K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

phantom my hero emper perfume market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $71K–$106K; units × avg price
Conversion rate: 1.2%
Avg BSR: #3,676
Page quality: 0%
Prime: 33%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Kilian82%
Emper13%
Generic3%
Lucid Coast2%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -17.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top phantom my hero emper perfume search terms

black phantom by killian for men18K/yr -25.2%0.8% conv.
kilian black phantom13K/yr -14.1%1.4% conv.
killian black phantom6K/yr -12.5%0.9% conv.
black phantom6K/yr -30.4%0.6% conv.
phantom my hero3K/yr +74.6%2.7% conv.
black phantom perfume2K/yr -21.4%1.3% conv.
phantom my hero emper868/yr -37.9%2.3% conv.
phantom my hero emper perfume1K/yr +1.8%0.9% conv.
black phantom by kilian984/yr -32.5%1.0% conv.
phantom my hero perfume680/yr +9.9%1.1% conv.

All search terms

Top phantom my hero emper perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kilian Black Phantom- Memento Mori Perfume Refillable Spray 1.7 fl. oz

Kilian$210.834.4★60 rev

Kilian Black Phantom Memento Mori Refillable Perfume Spray 1.69 Fl Oz - with Clutch

Kilian$212.924.3★44 rev

Kilian - Black Phantom Memento Mori Eau de Parfum sample 1.5 ml

Kilian$21.604.0★226 rev

Emper Phatom my hero unisex 100ml

Emper$20.594.4★404 rev

Kilian Black Phantom Memento Mori - The Icons Set 0.98 Fl Oz (Pack of 2)

Kilian$277.130.0★0 rev

Newest

by launch date

phanthom my hero emper

Generic$30.003 rev

1y ago

Phantom Eau de Parfum - Inspired by Black Phantom by Kilian - Unisex Dark Gourmand Perfume for Women & Men - Rum Coffee Dark Chocolate Vanilla & Sandalwood - Long Lasting Vegan Fragrance

Lucid Coast$34.672 rev

1y ago

Emper Phatom my hero unisex 100ml

Emper$20.59404 rev

2y ago

Kilian Black Phantom Memento Mori - The Icons Set 0.98 Fl Oz (Pack of 2)

Kilian$277.130 rev

2y ago

Kilian Black Phantom Memento Mori Refillable Perfume Spray 1.69 Fl Oz - with Clutch

Kilian$212.9244 rev

6y ago

What buyers say about phantom my hero emper perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell75%

“Strong, deep scent”

Value For Money17%

“made that a cheaper price that should have been up for a hundred dollar bottle of range too”

Gifting Purpose8%

“A perfect gift for the right person”

What buyers complain about

Smell100%

“Smell l horrible”

Common questions

Is phantom my hero emper perfume profitable to sell on Amazon United States?: The niche generates $88K/yr across 9 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (33/100).
How competitive is the phantom my hero emper perfume niche?: 4 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in phantom my hero emper perfume?: Top complaints mined from reviews: Smell. The return rate is 0.0%.
When does demand for phantom my hero emper perfume peak?: Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the phantom my hero emper perfume niche?: Listings span $20.59–$277.13; the average listing price is $141.44 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.