petroleum jelly tub
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$22.41avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.41–$159.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$173K$173K/yr · 114K searches
Review moat
Bad5,908.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, petroleum jelly tub is a $173K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
petroleum jelly tub market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $224K–$280K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #370
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 77%
- Out of stock
- 0.4%
- Avg brand age
- 61 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
136
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
7%
- Vaseline60%
- Amazon Basics16%
- Caseway8%
- CareAll4%
- Globe2%
- Amazon Essentials2%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Top petroleum jelly tub search terms
- petroleum jelly bulk19K/yr
- mini vaseline bulk20K/yr
- vaseline bulk18K/yr
- vaseline 13 oz19K/yr
- vaseline pack9K/yr
- bulk vaseline8K/yr
- bulk petroleum jelly5K/yr
- petroleum jelly 13 oz4K/yr
- vaseline 13oz4K/yr
- vaseline petroleum jelly 13 oz6K/yr
Top petroleum jelly tub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.834.8★20,283 rev
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.304.8★2,225 rev
Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Dry Skin Relief Chapped Lips and Minor Cuts Unscented 7.5 oz 4-Pack (Previously Solimo)
Amazon Basics$9.244.7★11,081 rev
Vaseline Petroleum Jelly Original 1.75 oz (Pack of 12)
Vaseline$29.634.6★4,862 rev
Industrial Petroleum Jelly White - Gallon (128 fl oz)
Caseway$38.764.7★90 rev
Newest
by launch date
Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea
Vaseline$32.12169 rev
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.8320,283 rev
Caseway Industrial Petroleum Jelly White - Quart (32 fl oz)
Caseway$11.9417 rev
Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Dry Skin Relief Chapped Lips and Minor Cuts Unscented 7.5 oz 4-Pack (Previously Solimo)
Amazon Basics$9.2411,081 rev
Amazon Basics Petroleum Jelly Skin Protectant and Moisturizer for Dry Cracked Skin Chapped Lips Minor Cuts Unscented 7.5 oz 1-Pack (Previously Solimo)
Amazon Basics$3.9311,081 rev
Trending
90-day click momentumVaseline Jelly Original 13 Oz Jar
Vaseline$5.304.8★
Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea
Vaseline$32.124.6★
Vaseline Lip Therapy Original Mini Counter Display 2-Packs (12 Jars) Bulk Lip Balm Moisturizer for Soft Smooth & Glossy Lips 0.25 Oz Ea
Vaseline$29.364.3★
Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Dry Skin Relief Chapped Lips and Minor Cuts Unscented 7.5 oz 4-Pack (Previously Solimo)
Amazon Basics$9.244.7★
Vaseline Petroleum Jelly Original 1.75 oz (Pack of 12)
Vaseline$29.634.6★
What buyers say about petroleum jelly tub
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“The quality is consistent”
“Very moisturizing”
“As Advertised”
“I like the size”
“Goes on smooth”
“Its very effective for dry skin”
“Easy to use”
“Its fragrance free”
“It works great in my skin”
What buyers complain about
“Very tiny container”
“It smells bad”
“Low quality”
“Not a good moisturizer”
“It's not quite as thick”
“caused rash”
“Kinda expensive”
“Or leaking”
“arrived used”
“didnt work”
Top return reasons
Common questions
- Is petroleum jelly tub profitable to sell on Amazon United States?
- The niche generates $173K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the petroleum jelly tub niche?
- 10 brands and 136 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in petroleum jelly tub?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.6%.
- When does demand for petroleum jelly tub peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- What does it cost to enter the petroleum jelly tub niche?
- Listings span $3.41–$159.71; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 5,909 reviews — the moat a new listing must climb.