Is peter thomas roth instant firmx eye profitable to sell on Amazon United States?

The niche generates $9.2M/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (49/100).

How competitive is the peter thomas roth instant firmx eye niche?

3 brands and 11 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in peter thomas roth instant firmx eye?

Top complaints mined from reviews: Functionality-Overall, Residue, Value For Money. The return rate is 4.5%.

What does it cost to enter the peter thomas roth instant firmx eye niche?

Listings span $16.71–$37.45; the average listing price is $30.07 (sweet spot $15–$100). The average incumbent carries 5,658 reviews — the moat a new listing must climb.

peter thomas roth instant firmx eye

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$9.2M

$9.2M/yr · 3.2M searches

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$30.07

avg listing price — sweet spot $15–$100

Price range

Incredible$16.71–$37.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Bad5,657.63

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Growth

Bad-37.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, peter thomas roth instant firmx eye is a $9.2M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

peter thomas roth instant firmx eye market data

Units sold / yr: 200K–250K; avg 30,000–40,000/product
Revenue / yr: $6.0M–$7.5M; units × avg price
Conversion rate: 9.4%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Peter Thomas Roth79%
RONKIE17%
Nabevin3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 35 weeks — -37.3% search growth over the last 90 days.

Open Trend

Top peter thomas roth instant firmx eye search terms

peter thomas roth instant firmx eye1.7M/yr -32.5%9.6% conv.
peter thomas roth eye tightener426K/yr -65.0%9.9% conv.
instant eye tightener113K/yr -22.5%1.2% conv.
eye tightener cream for under eye bags69K/yr -30.9%2.1% conv.
peter roth instant eye firm92K/yr -35.9%10.7% conv.
peter thomas roth eye cream45K/yr -2.6%3.1% conv.
under eye tightener38K/yr -16.9%1.2% conv.
thomas roth instant firmx eye133K/yr -36.9%9.3% conv.
eye tightener62K/yr -38.3%1.8% conv.
temporary eye tightener59K/yr -52.4%3.0% conv.

All search terms

Top peter thomas roth instant firmx eye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Peter Thomas Roth | Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula | For Firming Under-Eye Bags & Wrinkles

Peter Thomas Roth$36.473.7★3,883 rev

Peter Thomas Roth | Instant FIRMx Eye Temporary Eye Tightener

Peter Thomas Roth$31.633.7★22,448 rev

RONKIE Instant Firm Eye Tightener: Upgraded Formula for Women Helps Reduce Eye Bags Puffiness and Wrinkles in 3-5 Minutes When Time Matters 0.67 oz

RONKIE$21.354.3★3,307 rev

Peter Thomas Roth | Trial-Size Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula | Viral Eye Tightener Cream for Under-Eye Bags & Wrinkles

Peter Thomas Roth$16.713.0★112 rev

KKP Perfection Eye Tightener with Brush Instant Firming Formula #526589 (20ML)

Nabevin$26.652.8★99 rev

Newest

by launch date

RONKIE Instant Firm Eye Tightener: Upgraded Formula for Women Helps Reduce Eye Bags Puffiness and Wrinkles in 3-5 Minutes When Time Matters 0.67 oz

RONKIE$21.353,307 rev

5mo ago

Peter Thomas Roth | Trial-Size Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula | Viral Eye Tightener Cream for Under-Eye Bags & Wrinkles

Peter Thomas Roth$16.71112 rev

5mo ago

KKP Perfection Eye Tightener with Brush Instant Firming Formula #526589 (20ML)

Nabevin$26.6599 rev

7mo ago

Peter Thomas Roth | Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula | For Firming Under-Eye Bags & Wrinkles

Peter Thomas Roth$36.473,883 rev

1y ago

Peter Thomas Roth | Instant FIRMx Collagen Tightening Eye Patches | Eye Patches For Firming Under-Eye Bags & Wrinkles | Eye Masks For Puffiness

Peter Thomas Roth$34.02254 rev

1y ago

What buyers say about peter thomas roth instant firmx eye

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Advertised Vs Actual Product13%

“Does what it says”

Value For Money10%

“Good value for money”

Wrinkle6%

“Wrinkle remover”

Ease Of Use5%

“easy to remove”

Durability4%

“Lasts all day”

Soft Feel4%

“Goes on smoothly”

Ease Of Application3%

“Works great, easy application”

Symptom Reduction3%

“Reduces puffiness”

Functionality-Overall3%

“it DOES work”

What buyers complain about

Functionality-Overall23%

“No results”

Residue19%

“WHITE RESIDUE”

Value For Money9%

“Expensive”

Moist/Dry7%

“the product would dry”

Wrinkles5%

“wrinkles around eyes”

Color5%

“Tried a number of times got very yellow”

Advertised Vs Actual Product3%

“False advertisement”

Allergies2%

“feels a little irritating”

Symptom Reduction2%

“No improvement after 1 month”

Durability2%

“last only an hour or 2”

Top return reasons

Functionality-Overall34%

Advertised Vs Actual Product21%

Residue12%

Defective Material/Parts5%

Moist/Dry4%

Skin Health3%

Wrinkles3%

Product Condition3%

Color2%

Value For Money2%

Common questions

Is peter thomas roth instant firmx eye profitable to sell on Amazon United States?: The niche generates $9.2M/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (49/100).
How competitive is the peter thomas roth instant firmx eye niche?: 3 brands and 11 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in peter thomas roth instant firmx eye?: Top complaints mined from reviews: Functionality-Overall, Residue, Value For Money. The return rate is 4.5%.
What does it cost to enter the peter thomas roth instant firmx eye niche?: Listings span $16.71–$37.45; the average listing price is $30.07 (sweet spot $15–$100). The average incumbent carries 5,658 reviews — the moat a new listing must climb.