Is peta jane gradual tanning lotion profitable to sell on Amazon United States?

The niche generates $110K/yr across 3 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (46/100).

How competitive is the peta jane gradual tanning lotion niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in peta jane gradual tanning lotion?

Top complaints mined from reviews: Color, Smell, Symptom Reduction. The return rate is 0.3%.

When does demand for peta jane gradual tanning lotion peak?

Demand peaks in Feb–Mar–Apr–May; the busiest month runs 8.4× the quietest.

What does it cost to enter the peta jane gradual tanning lotion niche?

Listings span $26.52–$36.92; the average listing price is $30.41 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.

peta jane gradual tanning lotion

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.41

avg listing price — sweet spot $15–$100

Price range

Incredible$26.52–$36.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great152

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$110K

$110K/yr · 50K searches

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, peta jane gradual tanning lotion is a $110K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

peta jane gradual tanning lotion market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 7.2%
Avg BSR: #152
Page quality: 0%
Prime: 33%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Peta Jane100%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — -28.7% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 8.4×

Open Trend

Top peta jane gradual tanning lotion search terms

peta jane gradual tanning lotion32K/yr -31.4%6.3% conv.
petajane gradual tanning lotion15K/yr -24.1%5.1% conv.
peta jane tanning lotion3K/yr -22.5%3.3% conv.

All search terms

Top peta jane gradual tanning lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Peta Jane Gradual Tanning Body Lotion | Nourishing Buildable Streak-Free Glow | Vegan Non-Toxic Cruelty-Free Hydrating Natural Finish No Fake Tan Smell 6.7 Fl Oz

Peta Jane$36.924.3★138 rev

Peta Jane Gradual Tanning Face Lotion | Gentle Buildable Streak-Free Glow | Vegan Non-Toxic Cruelty-Free Hydrating Natural Finish No Fake Tan Smell 1.7 Fl Oz

Peta Jane$26.524.1★93 rev

Peta Jane Tan Extender Lotion Hydrating Lightweight Streak-Free Formula to Maintain & Enhance Your Tan 3.4oz

Peta Jane$27.783.8★225 rev

Newest

by launch date

Peta Jane Gradual Tanning Body Lotion | Nourishing Buildable Streak-Free Glow | Vegan Non-Toxic Cruelty-Free Hydrating Natural Finish No Fake Tan Smell 6.7 Fl Oz

Peta Jane$36.92138 rev

2y ago

Peta Jane Gradual Tanning Face Lotion | Gentle Buildable Streak-Free Glow | Vegan Non-Toxic Cruelty-Free Hydrating Natural Finish No Fake Tan Smell 1.7 Fl Oz

Peta Jane$26.5293 rev

2y ago

Peta Jane Tan Extender Lotion Hydrating Lightweight Streak-Free Formula to Maintain & Enhance Your Tan 3.4oz

Peta Jane$27.78225 rev

3y ago

What buyers say about peta jane gradual tanning lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great product”

Color15%

“Natural color”

Ease Of Application10%

“No mess when applying”

Advertised Vs Actual Product7%

“it is everything as advertised”

Smell7%

“It doesnt have a weird funky smell”

Moist/Dry5%

“Moisturizer”

Value For Money4%

“Worth the hype”

Suitability Combination Skin3%

“Does not leave your skin orange”

Symptom Reduction3%

“I buffed it out and it did develop very nicely. impressive, even”

Functionality-Overall3%

“Works better than anything Ive ever used”

What buyers complain about

Color45%

“But not Orange”

Smell15%

“I wish I could tolerate the smell”

Symptom Reduction7%

“This product did not give me the anticipated results”

Value For Money4%

“For the amount of product you get the price is not worth it”

Size-Overall2%

“Wish it came in a bigger size”

Suitability Combination Skin2%

“Not good for all skin tones”

Quality-Overall2%

“I've used better products”

Top return reasons

Advertised Vs Actual Product22%

Smell18%

Color18%

Functionality-Overall10%

Leak-Proof6%

Size-Overall6%

Color Fading/Discoloration5%