perugia italian deruta hand soap
Worth a lookShows low returns (0.7%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.71avg listing price — sweet spot $15–$100
Price range
Great$5.51–$74.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,909.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$49K$49K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, perugia italian deruta hand soap is a $49K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
perugia italian deruta hand soap market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $54K–$65K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,383
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
149
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
47%
Top 20: 81%
Open market
8%
- Nesti Dante51%
- Home & Body Company22%
- Deruta7%
- LA FLORENTINA5%
- AnatoliaDaphne4%
- Hand Soap3%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top perugia italian deruta hand soap search terms
- italian soap13K/yr
- nesti dante soap11K/yr
- italian soaps from italy7K/yr
- nesti dante6K/yr
- sweet orange hand soap5K/yr
- italian soap dispenser5K/yr
- deruta5K/yr
- perugia italian deruta hand soap5K/yr
- deruta hand soap3K/yr
Top perugia italian deruta hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce
Nesti Dante$9.834.6★7,022 rev
Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme
Home & Body Company$49.074.7★692 rev
Nesti Dante IL Frutteto Soaps Gift Set 5.3 Ounce (Pack of 6)
Nesti Dante$33.444.8★571 rev
Deruta Perugia Italian Lemon Verbena Hand Soap - Perfect Kitchen Decor Soap - Organic Liquid Hand Soap with Italian Soap Dispenser - Bathroom or Kitchen 22 Fl. Oz
Deruta$19.304.3★183 rev
Nesti Dante Dolce Vivere Florentine Soap Collection 5.3 Ounce (Pack of 6)
Nesti Dante$36.794.7★1,840 rev
Newest
by launch date
Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack
Home & Body Company$34.8523 rev
LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy
LA FLORENTINA$22.0913 rev
Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon
Home & Body Company$34.24160 rev
Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4
Home & Body Company$34.49182 rev
Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme
Home & Body Company$49.07692 rev
Trending
90-day click momentumLA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy
LA FLORENTINA$22.093.9★
Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack
Home & Body Company$34.854.4★
Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4
Home & Body Company$34.494.4★
Nesti Dante Nesti dante il frutteto sweetening soap - peach and melon 8.8oz 8.8 Ounce
Nesti Dante$8.494.5★
Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce
Nesti Dante$9.834.6★
What buyers say about perugia italian deruta hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Nice variety of fragrances”
“Great quality hand soap”
“This soap lathers beautifully”
“Good product and reasonable prices”
“I also have a nice mosaic soap dispenser”
“smooth”
“Great gifts”
“Easy aesthetic matching both bathroom and kitchen decors”
“Easy top 3 of exfoliating bars”
“Doesnt dry your hands”
What buyers complain about
“This bottle has no smell”
“leaking in the box”
“Overpriced”
“This soap was extremely drying”
“Pump doesnt work”
“Doesnt work”
“Doesnt lather”
“Damaged hand soap dispenser”
“Actually a bit cheap looking”
“Big bar”
Top return reasons
Common questions
- Is perugia italian deruta hand soap profitable to sell on Amazon United States?
- The niche generates $49K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the perugia italian deruta hand soap niche?
- 12 brands and 149 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in perugia italian deruta hand soap?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.7%.
- When does demand for perugia italian deruta hand soap peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the perugia italian deruta hand soap niche?
- Listings span $5.51–$74.41; the average listing price is $21.71 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.