personna razor blades
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Price range
Great$4.77–$47.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$153K$153K/yr · 94K searches
Review moat
Bad4,190.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, personna razor blades is a $153K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
personna razor blades market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $146K–$183K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 1.7%
- Avg brand age
- 78 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Personna48%
- AccuTec44%
- sasiga4%
- Lotus2%
- ASTRA2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — -6.8% search growth over the last 90 days.Top personna razor blades search terms
- personna razor blades38K/yr
- persona blades9K/yr
- personna double edge razor blades11K/yr
- personna platinum razor blades6K/yr
- personna gem razor blades5K/yr
- personna blades6K/yr
- personna5K/yr
- persona razor blade5K/yr
- persona razor blades3K/yr
- persona platinum razor blades3K/yr
Top personna razor blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personna GEM Platinum Diamond Glide Double Edge Razor Blades 100 Count Surgical-Grade Stainless Steel Safety Razor Blades for Smooth Wet Shaving
AccuTec$23.154.6★80 rev
Personna Hair Shaper Blades 10 Ea 10count (RZRB-PRSA-BP8820B)
Personna$11.624.8★2,756 rev
Personna DE Stainless Steel Double Edge Blades - 2.875 Length 2 Width 1.0625 Height 100-Pack - 60-0257-NUPC
AccuTec$22.654.6★57 rev
100 Personna Platinum Double Edge Razor Blades
Personna$18.825.0★11 rev
Personna Double Edge Razor Blades in White Wrapper 100 count
Personna$18.094.6★1,010 rev
Newest
by launch datePersonna GEM Platinum Diamond Glide Double Edge Razor Blades 100 Count Surgical-Grade Stainless Steel Safety Razor Blades for Smooth Wet Shaving
AccuTec$23.1580 rev
AccuTec Personna Hair Shaper Blade 12 CD/CT - 12 CT/CS - 5-Pack - Stainless Steel Blade 2.25 Inch Length 0.625 Inch Width - 60-0226-NUPC
AccuTec$12.3820 rev
100 Count Double Edge Razor Blades - Mens Safety Razor Blades for Shaving - Platinum Stainless Steel Double Razor Shaving Blades for Men for a Smooth Clean Shave
sasiga$9.68484 rev
Personna DE Stainless Steel Double Edge Blades - 2.875 Length 2 Width 1.0625 Height 100-Pack - 60-0257-NUPC
AccuTec$22.6557 rev
100 Shaving Safety Razor Double Edge Blades of 10 Top Brands - Feather ASTRA PERSONNA.Sampler Pack
Lotus$25.17830 rev
Trending
90-day click momentumAccuTec Personna Hair Shaper Blade 12 CD/CT - 12 CT/CS - 5-Pack - Stainless Steel Blade 2.25 Inch Length 0.625 Inch Width - 60-0226-NUPC
AccuTec$12.384.8★
50 Personna Platinum Double Edge Razor Blades
Personna$13.094.6★
Personna GEM Platinum Diamond Glide Double Edge Razor Blades 100 Count Surgical-Grade Stainless Steel Safety Razor Blades for Smooth Wet Shaving
AccuTec$23.154.6★
100 Personna Platinum Double Edge Razor Blades
Personna$18.825.0★
200 Personna Platinum Double Edge Razor Blades
Personna$30.045.0★
What buyers say about personna razor blades
What buyers praise and complain about, mined from review topics.What buyers love
“good value”
“A very good blade”
“Smooth”
“Good and held up well”
“has been on the market in the US for a while”
“As Described”
“No irritation”
“comfortable”
“These do fit”
“sensitive skin like I do these are the ones you need”
What buyers complain about
“Quality Control Problem”
“Expensive,”
“Too many passes are one of the reasons for the blade burn sensation after shaving”
“I have sensitive skin”
“Not even good enough for one use”
“Last box lasted 10 years of shaves”
“they felt flimsy at first”
“Glue residue”
“Misleading advertising”
“Not so sharp”
Top return reasons
Common questions
- Is personna razor blades profitable to sell on Amazon United States?
- The niche generates $153K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the personna razor blades niche?
- 5 brands and 54 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in personna razor blades?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Sensitivity-Overall. The return rate is 0.1%.
- What does it cost to enter the personna razor blades niche?
- Listings span $4.77–$47.33; the average listing price is $18.30 (sweet spot $15–$100). The average incumbent carries 4,191 reviews — the moat a new listing must climb.