Personna Razor Blades

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

8.9%

Market size, estimated

$153Ka year

Top search term

personna razor blades38K searches a year

Listings sell for $18.30 on average, from $4.77 to $47.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.30 that is $5K to $9K a year per listing.

Average price

$18.30inside the $15 to $100 sweet spot

Price range

$4.77–$47.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #154 within Men's. It carries 4,191 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#154in Men's

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

4,191per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months