Personal Trimmer
MaybeShoppers spend $2.4M a year here. But the top 5 brands take 98% of clicks, so Personal Trimmer is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $2.4M/yr688K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 48%top-5 click share · 8 brands · 40 sellers
Flapen Score
Personal Trimmer against its category
The dotted line is the Beauty & Personal Care average. Past it, Personal Trimmer is stronger. Inside it, weaker.
Market
The Personal Trimmer market on Amazon at a glance
Shoppers on Amazon United States searched for Personal Trimmer 688K times last year and spent an estimated $2.4M. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 688K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $2.4Ma year
- Peak month
- November1.9× the quietest month
- Top search term
- wahl beard trimmer328K searches a year
02 · Price
A sale here is worth $55.89.
Listings sell for $55.89 on average, from $9.26 to $160.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $55.89 that is $56K to $70K a year per listing.
- Average price
- $55.89inside the $15 to $100 sweet spot
- Price range
- $9.26–$160.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $56K–$70K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #117 within Hair Cutting Tools. It carries 22,341 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #117in Hair Cutting Tools
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 22,341per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Personal Trimmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wahl Groomsman Rechargeable Beard Trimmer kit for Mustaches Nose Hair and Light Detailing and Grooming with Bonus Wet/Dry Battery Nose Trimmer Model 5622v
- Price
- $28.64
- Rating
- 4.4/5
- Reviews
- 65,525
- Age
- 8y ago
Wahl Professional 5 Star Cordless Detailer Li Trimmer T Wide Blade Lithium-Ion Battery 100 Min Runtime for Hair & Beard with Charging Stand (Red)
- Price
- $137.95
- Rating
- 4.6/5
- Reviews
- 7,192
- Age
- 6y ago
Wahl USA Rechargeable Lithium Ion All in One Beard Trimmer for Men with Detail and Ear & Nose Hair Trimmer Attachment Model 9854-600B
- Price
- $39.96
- Rating
- 4.2/5
- Reviews
- 12,811
- Age
- 17y ago
Wahl USA Stainless Steel Lithium-Ion Cordless Beard Trimmer for Men - Rechargeable All in One Mens Beard Trimmer with Rotary Ear & Nose Trimmer & Detail Trimmer - Model 9818A
- Price
- $65.79
- Rating
- 4.3/5
- Reviews
- 10,492
- Age
- 15y ago
WAHL USA Stainless Steel Lithium Ion 2.0+ Slate Beard Trimmer for Men - Electric Shaver Nose Ear Trimmer Rechargeable All in One Mens Grooming Kit - Model 9864
- Price
- $75.02
- Rating
- 4.3/5
- Reviews
- 5,676
- Age
- 11y ago
Trending
90-day click momentum
Wahl Trim Ninja All in One Hybrid Electric Razor and Beard Trimmer for Men All Body Electric Shaver Hair Trimmer Precision Detail Trimmer Ear & Nose Hair Trimmer for Men Model 3030115
- Price
- $40.56
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 4mo ago
Wahl USA Stainless Steel Lithium-Ion Cordless Beard Trimmer for Men - Rechargeable All in One Mens Beard Trimmer with Rotary Ear & Nose Trimmer & Detail Trimmer - Model 9818A
- Price
- $65.79
- Rating
- 4.3/5
- Reviews
- 10,492
- Age
- 15y ago
Wahl Aqua Blade Rechargeable Wet/Dry Lithium-Ion Deluxe Beard Trimmer for Men - Interchangeable Heads for Detailing Hair Mustache and Body Grooming - Model 9899-100
- Price
- $69.60
- Rating
- 4.4/5
- Reviews
- 5,109
- Age
- 8y ago
Wahl Professional 5 Star Cordless Detailer Li Trimmer T Wide Blade Lithium-Ion Battery 100 Min Runtime for Hair & Beard with Charging Stand (Red)
- Price
- $137.95
- Rating
- 4.6/5
- Reviews
- 7,192
- Age
- 6y ago
Wahl PowerPro Corded Detailer Trimmer Kit for Mens Grooming for Beard Mustache Stubble Ear Nose & Body Grooming Model 9686
- Price
- $35.55
- Rating
- 4.2/5
- Reviews
- 6,005
- Age
- 14y ago
Newest
by launch dateWahl Trim Ninja All in One Hybrid Electric Razor and Beard Trimmer for Men All Body Electric Shaver Hair Trimmer Precision Detail Trimmer Ear & Nose Hair Trimmer for Men Model 3030115
- Price
- $40.56
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 4mo ago
Philips Norelco All-in-One 3000 Series 13 in 1 Trimmer Beard Styler & Mens Hair Clipper 9 Length Settings & Self-Sharpening Skin-Friendly Blades MG3919/50
- Price
- $21.91
- Rating
- 4.5/5
- Reviews
- 193,302
- Age
- 11mo ago
Wahl Color Pro All in One Rechargeable Cordless Color Coded Beard Trimmer with Detail Eyebrow Trimmer and Rotary Nose Hair Trimmer for Men- Model 3025945
- Price
- $36.29
- Rating
- 4.2/5
- Reviews
- 467
- Age
- 2y ago
Wahl Professional Align Trimmer High-Performance Cordless Trimmer with 180-Minute Run Time Lithium Ion
- Price
- $112.21
- Rating
- 4.4/5
- Reviews
- 333
- Age
- 2y ago
Wahl USA Pro Series High Visibility Skeleton Style Trimmer Lithium-Ion Cordless USB Rechargeable All in One Shaving & Close Cutting Beard Trimmer for Men with Near Zero Gap Blade 3026018
- Price
- $134.52
- Rating
- 4.2/5
- Reviews
- 1,668
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
1%
- Wahl73%
- Wahl Professional19%
- Ufree3%
- Andis2%
- Norelco1%
- MANSCAPED1%
- Open — no brand owns it (2 brands, 1%)
Demand
Personal Trimmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Personal Trimmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wahl beard trimmer328K/yr
- wahl detailer57K/yr
- wahl beard trimmer for men60K/yr
- wahl detailer trimmer51K/yr
- edgers clippers for men38K/yr
- detailer trimmer21K/yr
- beard trimmer wahl16K/yr
- professional trimmer13K/yr
- cordless trimmers for barbers16K/yr
- wahl all in one trimmer9K/yr
Reviews and returns
What reviews say buyers love and hate about Personal Trimmer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a month
Breaks Easily
Broke immediately
Cheap quality
Extremely low quality
Poor quality control
Stopped Charging
Doesn't charge
Charging issues
Never Worked
Works very poorly
Did not work
battery runs out FAST
Battery life is bad
Battery does not last long
Love
nice quality set
Best quality
Very good high quality tool at an excellent price
Less expensive
Affordable price
Fair price
Ease of use
Easy to handle
Easy to hold
Attachments work great
Comes with a lot of attachments
The attachment does its job well
Exactly what I ordered
As Advertised
As described
Return
2.3% Return rate 22% Fixable by listing
Never Worked
Works very poorly
Did not work
Too small
too big
This is extremely short
Stopped Charging
Doesn't charge
Charging issues
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personal Trimmer questions
Answered from the same tracked data.