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Personal Groomer for Men

Fail

The top 5 brands take 98% of clicks, so Personal Groomer for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$648K/yr263K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
76%top-5 click share · 6 brands · 19 sellers

Flapen Score

Personal Groomer for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Personal Groomer for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Groomer for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Personal Groomer for Men 263K times last year and spent an estimated $648K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $648K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
3.2%
Market size, estimated
$648Ka year
Top search term
wahl detailer57K searches a year

02 · Price

A sale here is worth $76.61.

Listings sell for $76.61 on average, from $10.48 to $160.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $76.61 that is $19K to $38K a year per listing.

Average price
$76.61inside the $15 to $100 sweet spot
Price range
$10.48–$160.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$19K–$38K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #34 within Hair Cutting Tools. It carries 12,758 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#34in Hair Cutting Tools
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
12,758per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Personal Groomer for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

19

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 217%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 62%

Demand

Personal Groomer for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Personal Groomer for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wahl detailer57K/yr
  • t blade trimmer for men45K/yr
  • wahl detailer trimmer51K/yr
  • detailer trimmer21K/yr
  • professional trimmer13K/yr
  • wahl detailer li6K/yr
  • patillera8K/yr
  • hair shavers5K/yr
  • line up trimmer for men4K/yr
  • wahl 5 star cordless detailer li2K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Groomer for Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
2.7%of orders come back
“Did not last”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Personal Groomer for Men questions

Answered from the same tracked data.