Personal Groomer
FailThe top 5 brands take 100% of clicks, so Personal Groomer is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $233K/yr122K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 57 sellers
Flapen Score
Personal Groomer against its category
The dotted line is the Beauty & Personal Care average. Past it, Personal Groomer is stronger. Inside it, weaker.
Market
The Personal Groomer market on Amazon at a glance
Shoppers on Amazon United States searched for Personal Groomer 122K times last year and spent an estimated $233K. All 3 brands take every click. Demand peaks in Feb–Mar–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $233Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- microtouch trimmer37K searches a year
02 · Price
A sale here is worth $28.79.
Listings sell for $28.79 on average, from $9.26 to $80.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $28.79 that is $43K to $58K a year per listing.
- Average price
- $28.79inside the $15 to $100 sweet spot
- Price range
- $9.26–$80.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $43K–$58K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Hair Cutting Tools. It carries 17,444 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Hair Cutting Tools
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 17,444per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Personal Groomer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Micro Touch MAX Hair Trimmer Green
- Price
- $12.35
- Rating
- 4.3/5
- Reviews
- 28,192
- Age
- 19y ago

Microtouch MAX Lighted Personal Trimmer
- Price
- $15.44
- Rating
- 4.2/5
- Reviews
- 42,435
- Age
- 5y ago

MicroTouch SOLO Titanium Rechargeable Beard & Body Razor that Trims Edges Shaves and Grooms
- Price
- $30.14
- Rating
- 4.3/5
- Reviews
- 6,484
- Age
- 5y ago

Wahl Micro Groomsman Battery Personal Trimmer for Hygienic Grooming with Rinseable Interchangeable Heads for Eyebrows Neckline Nose Ears & Other Detailing - 05640-600
- Price
- $9.26
- Rating
- 4.0/5
- Reviews
- 56,495
- Age
- 16y ago

Microtouch Trim PRO Rechargeable Lighted Hair Cutting Tool and Body Groomer Black
- Price
- $37.21
- Rating
- 4.3/5
- Reviews
- 588
- Age
- 3y ago
Trending
estimated 90-day click momentum
Micro Touch MAX Hair Trimmer Green RTC12
- Price
- $80.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Microtouch Titanium Trim Lighted Hair Cutting Tool and Body Groomer
- Price
- $14.95
- Rating
- 4.0/5
- Reviews
- 21,080
- Age
- 5y ago

Wahl Micro Groomsman Battery Personal Trimmer for Hygienic Grooming with Rinseable Interchangeable Heads for Eyebrows Neckline Nose Ears & Other Detailing - 05640-600
- Price
- $9.26
- Rating
- 4.0/5
- Reviews
- 56,495
- Age
- 16y ago

Microtouch Titanium Edge Ear & Nose Trimmer
- Price
- $38.80
- Rating
- 4.1/5
- Reviews
- 804
- Age
- 9mo ago

MicroTouch SOLO Titanium Rechargeable Beard & Body Razor that Trims Edges Shaves and Grooms
- Price
- $30.14
- Rating
- 4.3/5
- Reviews
- 6,484
- Age
- 5y ago
Newest
by launch date
Microtouch Titanium Edge Ear & Nose Trimmer
- Price
- $38.80
- Rating
- 4.1/5
- Reviews
- 804
- Age
- 9mo ago

Micro Touch MAX Hair Trimmer Green RTC12
- Price
- $80.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Microtouch Trim PRO Rechargeable Lighted Hair Cutting Tool and Body Groomer Black
- Price
- $37.21
- Rating
- 4.3/5
- Reviews
- 588
- Age
- 3y ago

PRITECH Body & Pubic Hair Trimmer for Men Electric Back Shaver for Men
- Price
- $20.85
- Rating
- 4.2/5
- Reviews
- 920
- Age
- 4y ago

Microtouch MAX Lighted Personal Trimmer
- Price
- $15.44
- Rating
- 4.2/5
- Reviews
- 42,435
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Microtouch85%
- Wahl12%
- PRITECH3%
Demand
Personal Groomer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Personal Groomer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microtouch trimmer37K/yr
- microtouch nose hair trimmer11K/yr
- microtouch16K/yr
- micro touch trimmer for men16K/yr
- personal groomer11K/yr
- personal hair trimmer8K/yr
- micro touch trimmer7K/yr
- micro touch6K/yr
- microtouch titanium7K/yr
- microtouch titanium max3K/yr
Reviews and returns
What reviews say buyers love and hate about Personal Groomer
We read the reviews and the return reasons for every product selling here.
“Broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personal Groomer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









