Is personal groomer profitable to sell on Amazon United States?

The niche generates $233K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).

How competitive is the personal groomer niche?

3 brands and 57 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in personal groomer?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.4%.

When does demand for personal groomer peak?

Demand peaks in Feb–Mar–May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the personal groomer niche?

Listings span $9.26–$80.11; the average listing price is $28.79 (sweet spot $15–$100). The average incumbent carries 17,444 reviews — the moat a new listing must climb.

personal groomer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$28.79

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$80.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$233K

$233K/yr · 122K searches

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Review moat

Bad17,444.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, personal groomer is a $233K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

personal groomer market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $432K–$576K; units × avg price
Conversion rate: 6.7%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Microtouch85%
Wahl12%
PRITECH3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top personal groomer search terms

microtouch trimmer37K/yr -15.5%12.7% conv.
microtouch nose hair trimmer11K/yr +40.7%18.3% conv.
microtouch16K/yr +3.1%9.6% conv.
micro touch trimmer for men16K/yr -3.6%11.5% conv.
personal groomer11K/yr +18.4%1.5% conv.
personal hair trimmer8K/yr +21.5%2.4% conv.
micro touch trimmer7K/yr -0.1%11.3% conv.
micro touch6K/yr +3.8%7.5% conv.
microtouch titanium7K/yr -66.3%1.9% conv.
microtouch titanium max3K/yr -26.4%8.4% conv.

All search terms

Top personal groomer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Touch MAX Hair Trimmer Green

Microtouch$12.354.3★28,192 rev

Microtouch MAX Lighted Personal Trimmer

Microtouch$15.444.2★42,435 rev

MicroTouch SOLO Titanium Rechargeable Beard & Body Razor that Trims Edges Shaves and Grooms

Microtouch$30.144.3★6,484 rev

Wahl Micro Groomsman Battery Personal Trimmer for Hygienic Grooming with Rinseable Interchangeable Heads for Eyebrows Neckline Nose Ears & Other Detailing - 05640-600

Wahl$9.264.0★56,495 rev

Microtouch Trim PRO Rechargeable Lighted Hair Cutting Tool and Body Groomer Black

Microtouch$37.214.3★588 rev

Newest

by launch date

Microtouch Titanium Edge Ear & Nose Trimmer

Microtouch$38.80804 rev

9mo ago

Micro Touch MAX Hair Trimmer Green RTC12

Microtouch$80.110 rev

3y ago

Microtouch Trim PRO Rechargeable Lighted Hair Cutting Tool and Body Groomer Black

Microtouch$37.21588 rev

3y ago

PRITECH Body & Pubic Hair Trimmer for Men Electric Back Shaver for Men

PRITECH$20.85920 rev

4y ago

Microtouch MAX Lighted Personal Trimmer

Microtouch$15.4442,435 rev

5y ago

What buyers say about personal groomer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Feels well made”

Value For Money15%

“Less expensive”

Ease Of Use10%

“Easy and convenient”

Advertised Vs Actual Product10%

“As Advertised”

Efficiency9%

“Works effectively”

Durability4%

“Good built made to last for a while”

Battery Life3%

“Battery life is good”

Size-Overall3%

“Fits every”

Compactness2%

“Compact and great for travel”

Add-Ons/Attachments2%

“one attachment works”

What buyers complain about

Durability25%

“Broke immediately”

Quality-Overall23%

“BAD QUALITY”

Functionality-Overall13%

“Did not work”

Battery Life5%

“battery life is short”

Value For Money4%

“Waste of money”

Strength4%

“not strong”

Add-Ons/Attachments3%

“Attachment doesn't work”

Defective Material/Parts1%

“Defective item”

Suitability Short Hair1%

“Pulls hair”

Advertised Vs Actual Product1%

“Did not work as advertised”

Top return reasons

Functionality-Overall36%

Defective Material/Parts15%

Advertised Vs Actual Product7%

Add-Ons/Attachments7%

Quality-Overall6%

Size-Overall5%