Is permanent eyeliner profitable to sell on Amazon United States?

The niche generates $76K/yr across 18 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).

How competitive is the permanent eyeliner niche?

8 brands and 125 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in permanent eyeliner?

Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 0.8%.

When does demand for permanent eyeliner peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the permanent eyeliner niche?

Listings span $7.69–$25.51; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 19,247 reviews — the moat a new listing must climb.

permanent eyeliner

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.69–$25.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.05

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Market size

Bad$76K

$76K/yr · 84K searches

Review moat

Bad19,246.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, permanent eyeliner is a $76K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

permanent eyeliner market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 7.5%
Avg BSR: #193
Page quality: 0%
Prime: 94%
Sponsored: 44%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

125

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

MAYBELLINE81%
Kat Von D7%
REVLON3%
KVD2%
Wonderskin2%
NYX PROFESSIONAL MAKEUP2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top permanent eyeliner search terms

tattoo eyeliner39K/yr +6.5%6.7% conv.
tatoo eyeliner pencil14K/yr -29.3%7.3% conv.
eyeliner tattoo12K/yr -1.1%2.8% conv.
tattoo liner7K/yr +0.6%6.0% conv.
tattoo eyeliner waterproof7K/yr -15.9%6.4% conv.
tattoo eye liner3K/yr -4.9%7.3% conv.
tattoo liner eyeliner2K/yr -78.5%5.4% conv.

All search terms

Top permanent eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner Blendable Smudge Resistant Matte Eyeliner For Up To 36HR Wear Pitch Black (Smokey Black) Packaging May Vary

MAYBELLINE$8.534.5★9,764 rev

Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Bold Brown 1 Count

MAYBELLINE$8.144.4★36,243 rev

MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Metallic Nights 0.04 oz

MAYBELLINE$8.344.4★36,243 rev

Maybelline Tattoo Studio Ink Pen Eyeliner Waterproof & Smudge Resistant Liner Up to 24 Hours Eye Makeup Wear Jet Black 1 Count

MAYBELLINE$9.204.4★3,018 rev

Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Striking Navy 1 Count

MAYBELLINE$7.694.4★36,243 rev

Newest

by launch date

MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear Black Track 1 Count

MAYBELLINE$7.811,129 rev

1y ago

Nahrin Beauty Eye Liner wings Long lasting Eye Liner Wings Black Color Semi-Matte Finish 24 pairs

Nahrin Beauty$21.679 rev

2y ago

KVD Mini Tattoo Liner - Trooper Black - Satin Black Waterproof Liquid Eyeliner UltraPrecise Brush Tip SmudgeResistant AllDay Wear Vegan & CrueltyFree

KVD$14.53102 rev

2y ago

MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix Eye Makeup I am Determined (Dark Brown Matte)

MAYBELLINE$8.313,622 rev

3y ago

Wonderskin Eyeliner Pencil 1440 Longwear Deep Black Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Liquorice)

Wonderskin$16.328,167 rev

3y ago

What buyers say about permanent eyeliner

What buyers praise and complain about, mined from review topics.

What buyers love

Eyeliner Quality16%

“It does last much much longer than your typical eyeliner”

Smudge Resistance10%

“lasts all day without smudging”

Durability10%

“Stays in all day”

Color9%

“color is pretty”

Quality-Overall9%

“It appears to be well made”

Soft Feel6%

“Smooth and creamy”

Ease Of Application5%

“Easy to apply”

Advertised Vs Actual Product4%

“Does what it claims”

Ease Of Use3%

“Goes on easy”

Value For Money3%

“Great for the price”

What buyers complain about

Durability18%

“Breaks easily”

Smudge Resistance15%

“Not smear proof”

Value For Money8%

“more expensive”

Water Resistance7%

“NOT WATERPROOF”

Advertised Vs Actual Product7%

“Didnt work as advertised”

Eyeliner Quality7%

“Unfortunately, the eyeliner was very dissapointing”

Functionality-Overall5%

“now barely works”

Moist/Dry3%

“It is dry”

Quality-Overall3%

“Bad quality”

Allergies3%

“it instantly irritated my skin”

Top return reasons

Eyeliner Quality35%

Advertised Vs Actual Product11%

Color10%

Water Resistance7%

Functionality-Overall6%

Moist/Dry6%

Durability4%

Defective Material/Parts3%

Smudge Resistance3%

Value For Money2%

Common questions

Is permanent eyeliner profitable to sell on Amazon United States?: The niche generates $76K/yr across 18 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
How competitive is the permanent eyeliner niche?: 8 brands and 125 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in permanent eyeliner?: Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 0.8%.
When does demand for permanent eyeliner peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the permanent eyeliner niche?: Listings span $7.69–$25.51; the average listing price is $12.05 (sweet spot $15–$100). The average incumbent carries 19,247 reviews — the moat a new listing must climb.