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Permanent Eyeliner

Fail

The top 5 brands take 96% of clicks, so Permanent Eyeliner is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$76K/yr84K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
70%top-5 click share · 8 brands · 125 sellers

Flapen Score

Permanent Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Permanent Eyeliner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Permanent Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Permanent Eyeliner 84K times last year and spent an estimated $76K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
7.5%
Market size, estimated
$76Ka year
Peak month
December3.5× the quietest month
Top search term
tattoo eyeliner39K searches a year

02 · Price

A sale here is worth $12.05.

Listings sell for $12.05 on average, from $7.69 to $25.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.05 that is $3K to $6K a year per listing.

Average price
$12.05under the $15 to $100 sweet spot
Price range
$7.69–$25.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Eyes. It carries 19,247 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#193in Eyes
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
19,247per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Permanent Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

125

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 181%
  • Brand 27%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Permanent Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Permanent Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo eyeliner39K/yr
  • tatoo eyeliner pencil14K/yr
  • eyeliner tattoo12K/yr
  • tattoo liner7K/yr
  • tattoo eyeliner waterproof7K/yr
  • tattoo eye liner3K/yr
  • tattoo liner eyeliner2K/yr

Reviews and returns

What reviews say buyers love and hate about Permanent Eyeliner

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Eyeliner Quality”
18%of negative reviews mention “Durability”
0.8%of orders come back
“Breaks easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Permanent Eyeliner questions

Answered from the same tracked data.