Permanent Eyeliner
FailThe top 5 brands take 96% of clicks, so Permanent Eyeliner is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $76K/yr84K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 125 sellers
Flapen Score
Permanent Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Permanent Eyeliner is stronger. Inside it, weaker.
Market
The Permanent Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Permanent Eyeliner 84K times last year and spent an estimated $76K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $76Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- tattoo eyeliner39K searches a year
02 · Price
A sale here is worth $12.05.
Listings sell for $12.05 on average, from $7.69 to $25.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.05 that is $3K to $6K a year per listing.
- Average price
- $12.05under the $15 to $100 sweet spot
- Price range
- $7.69–$25.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Eyes. It carries 19,247 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #193in Eyes
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 19,247per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Permanent Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maybelline Tattoo Studio Automatic Gel Pencil Waterproof Eyeliner Blendable Smudge Resistant Matte Eyeliner For Up To 36HR Wear Pitch Black (Smokey Black) Packaging May Vary
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 9,764
- Age
- 5y ago

Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Bold Brown 1 Count
- Price
- $8.14
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 7y ago

MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Metallic Nights 0.04 oz
- Price
- $8.34
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 4y ago

Maybelline Tattoo Studio Ink Pen Eyeliner Waterproof & Smudge Resistant Liner Up to 24 Hours Eye Makeup Wear Jet Black 1 Count
- Price
- $9.20
- Rating
- 4.4/5
- Reviews
- 3,018
- Age
- 3y ago

Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Striking Navy 1 Count
- Price
- $7.69
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 7y ago
Trending
estimated 90-day click momentum
Nahrin Beauty Eye Liner wings Long lasting Eye Liner Wings Black Color Semi-Matte Finish 24 pairs
- Price
- $21.67
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago

Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Striking Navy 1 Count
- Price
- $7.69
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 7y ago

KVD Mini Tattoo Liner - Trooper Black - Satin Black Waterproof Liquid Eyeliner UltraPrecise Brush Tip SmudgeResistant AllDay Wear Vegan & CrueltyFree
- Price
- $14.53
- Rating
- 3.9/5
- Reviews
- 102
- Age
- 2y ago

BEPHOLAN Black Gel Eyeliner Pencil Waterproof Smudge Proof Eyeliner Long-Lasting Matte Eye Liner Retractable with Built-in Sharpener for Waterline & Daily Makeup (BLACK)
- Price
- $8.53
- Rating
- 4.3/5
- Reviews
- 2,902
- Age
- 3y ago

Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Bold Brown 1 Count
- Price
- $8.14
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 7y ago
Newest
by launch date
MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear Black Track 1 Count
- Price
- $7.81
- Rating
- 4.3/5
- Reviews
- 1,129
- Age
- 1y ago

Nahrin Beauty Eye Liner wings Long lasting Eye Liner Wings Black Color Semi-Matte Finish 24 pairs
- Price
- $21.67
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago

KVD Mini Tattoo Liner - Trooper Black - Satin Black Waterproof Liquid Eyeliner UltraPrecise Brush Tip SmudgeResistant AllDay Wear Vegan & CrueltyFree
- Price
- $14.53
- Rating
- 3.9/5
- Reviews
- 102
- Age
- 2y ago

MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix Eye Makeup I am Determined (Dark Brown Matte)
- Price
- $8.31
- Rating
- 4.4/5
- Reviews
- 3,622
- Age
- 3y ago

Wonderskin Eyeliner Pencil 1440 Longwear Deep Black Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Liquorice)
- Price
- $16.32
- Rating
- 3.8/5
- Reviews
- 8,167
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
125
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- MAYBELLINE81%
- Kat Von D7%
- REVLON3%
- KVD2%
- Wonderskin2%
- NYX PROFESSIONAL MAKEUP2%
- Open — no brand owns it (2 brands, 3%)
Demand
Permanent Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Permanent Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tattoo eyeliner39K/yr
- tatoo eyeliner pencil14K/yr
- eyeliner tattoo12K/yr
- tattoo liner7K/yr
- tattoo eyeliner waterproof7K/yr
- tattoo eye liner3K/yr
- tattoo liner eyeliner2K/yr
Reviews and returns
What reviews say buyers love and hate about Permanent Eyeliner
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Permanent Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









