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Perm Papers

Fail

The top 5 products take 97% of clicks, so Perm Papers is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$183K/yr107K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
97%top-5 click share · 6 brands · 31 sellers

Flapen Score

Perm Papers against its category

The dotted line is the Beauty & Personal Care average. Past it, Perm Papers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perm Papers market on Amazon at a glance

Shoppers on Amazon United States searched for Perm Papers 107K times last year and spent an estimated $183K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
16.5%
Market size, estimated
$183Ka year
Peak month
March1.3× the quietest month
Top search term
perm papers38K searches a year

02 · Price

A sale here is worth $10.41.

Listings sell for $10.41 on average, from $4.95 to $34.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $10.41 that is $21K to $26K a year per listing.

Average price
$10.41under the $15 to $100 sweet spot
Price range
$4.95–$34.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$21K–$26K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Hair Perms, Relaxers & Texturizers. It carries 1,236 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Hair Perms, Relaxers & Texturizers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,236per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Perm Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Perm Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Perm Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perm papers38K/yr
  • perm papers for hair20K/yr
  • perm paper13K/yr
  • end papers for hair perm13K/yr
  • end papers for hair rollers10K/yr
  • end papers6K/yr
  • perm end papers6K/yr

Reviews and returns

What reviews say buyers love and hate about Perm Papers

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
0.9%of orders come back
“They are Small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Perm Papers questions

Answered from the same tracked data.