Perm

Shoppers searched for this 829K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $707K a year.

Searches, last 12 months

829K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

6.4%

Market size, estimated

$707Ka year

Peak month

August1.2× the quietest month

Top search term

perm kit185K searches a year

Listings sell for $13.28 on average, from $7.24 to $29.54. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $13.28 that is $33K to $40K a year per listing.

Average price

$13.28under the $15 to $100 sweet spot

Price range

$7.24–$29.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$33K–$40K

Returns

1.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Hair Perms, Relaxers & Texturizers. It carries 1,992 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Hair Perms, Relaxers & Texturizers

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,992per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months