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Peripera Brow Mascara

Fail

The top 5 brands take 100% of clicks, so Peripera Brow Mascara is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$52K/yr125K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
66%top-5 click share · 3 brands · 21 sellers

Flapen Score

Peripera Brow Mascara against its category

The dotted line is the Beauty & Personal Care average. Past it, Peripera Brow Mascara is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peripera Brow Mascara market on Amazon at a glance

Shoppers on Amazon United States searched for Peripera Brow Mascara 125K times last year and spent an estimated $52K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
5.0%
Market size, estimated
$52Ka year
Top search term
korean eyebrow pencil27K searches a year

02 · Price

A sale here is worth $8.25.

Listings sell for $8.25 on average, from $6.15 to $11.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.25 that is $825 to $2K a year per listing.

Average price
$8.25under the $15 to $100 sweet spot
Price range
$6.15–$11.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$825–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #213 within Eyes. It carries 3,075 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#213in Eyes
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
3,075per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Peripera Brow Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 235%
  • Brand 31%

Demand

Peripera Brow Mascara search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Peripera Brow Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean eyebrow pencil27K/yr
  • etude eyebrow pencil26K/yr
  • peripera eyebrow15K/yr
  • korean eyebrow8K/yr
  • korean brow pencil7K/yr
  • eyebrow pencil korean7K/yr
  • etude house eyebrow pencil5K/yr
  • etude brow pencil4K/yr
  • japanese eyebrow pencil5K/yr
  • etude drawing eye brow3K/yr

Reviews and returns

What reviews say buyers love and hate about Peripera Brow Mascara

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
17%of negative reviews mention “Color”
1.4%of orders come back
“The color is too light for my skin”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Peripera Brow Mascara questions

Answered from the same tracked data.