Perfumes for Women

Shoppers searched for this 56.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.8M a year.

Searches, last 12 months

56.8M

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

1.5%

Market size, estimated

$26.8Ma year

Peak month

December2.6× the quietest month

Top search term

perfumes for women12.9M searches a year

Listings sell for $30.66 on average, from $4.94 to $137.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 10,000 to 12,500 of them. At $30.66 that is $307K to $383K a year per listing.

Average price

$30.66inside the $15 to $100 sweet spot

Price range

$4.94–$137.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

10,000–12,500

Revenue per listing a year

$307K–$383K

Returns

0.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #57 within Women's. It carries 10,328 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

3.4%

Average rank

#57in Women's

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

10,328per listing

Listings tracked

78

15 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

15

Successful launches

13Amazon's first-year sales bar

Average brand age

66 months