Perfumes for Women
MaybeShoppers spend an estimated $26.8M a year here. But buyers convert on only 1.5% of searches, so Perfumes for Women is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $26.8M/yr56.8M searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 27%top-5 click share · 31 brands · 290 sellers
Flapen Score
Perfumes for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Perfumes for Women is stronger. Inside it, weaker.
Market
The Perfumes for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Perfumes for Women 56.8M times last year and spent an estimated $26.8M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 56.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.8M a year.
- Searches, last 12 months
- 56.8M
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $26.8Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- perfumes for women12.9M searches a year
02 · Price
A sale here is worth $30.66.
Listings sell for $30.66 on average, from $4.94 to $137.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 10,000 to 12,500 of them. At $30.66 that is $307K to $383K a year per listing.
- Average price
- $30.66inside the $15 to $100 sweet spot
- Price range
- $4.94–$137.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $307K–$383K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #57 within Women's. It carries 10,328 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 3.4%
- Average rank
- #57in Women's
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 10,328per listing
- Listings tracked
- 78
04 · Newcomers
13 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 15
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Perfumes for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
290
Top-5 brand share
71%
Top 20: 94%
Top-5 click share
27%
Top 20: 57%
Open market
26%
- Brand 142%
- Brand 215%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Perfumes for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Perfumes for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- perfumes for women12.9M/yr
- perfume10.3M/yr
- sol de janeiro11.3M/yr
- fragrances2.4M/yr
- womens perfume2.7M/yr
- sol1.2M/yr
- yara perfume1.2M/yr
- vanilla perfume2.4M/yr
- body spray1.2M/yr
- perfumes1.4M/yr
Reviews and returns
What reviews say buyers love and hate about Perfumes for Women
We read the reviews and the return reasons for every product selling here.
“Scent doesn't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfumes for Women questions
Answered from the same tracked data.