Perfumes for Women
MaybeShoppers spend an estimated $26.8M a year here. But buyers convert on only 1.5% of searches, so Perfumes for Women is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $26.8M/yr56.8M searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 27%top-5 click share · 31 brands · 290 sellers
Flapen Score
Perfumes for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Perfumes for Women is stronger. Inside it, weaker.
Market
The Perfumes for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Perfumes for Women 56.8M times last year and spent an estimated $26.8M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 56.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.8M a year.
- Searches, last 12 months
- 56.8M
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $26.8Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- perfumes for women12.9M searches a year
02 · Price
A sale here is worth $30.66.
Listings sell for $30.66 on average, from $4.94 to $137.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 10,000 to 12,500 of them. At $30.66 that is $307K to $383K a year per listing.
- Average price
- $30.66inside the $15 to $100 sweet spot
- Price range
- $4.94–$137.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $307K–$383K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #57 within Women's. It carries 10,328 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 99%
- Out of stock, average day
- 3.4%
- Average rank
- #57in Women's
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 10,328per listing
- Listings tracked
- 78
04 · Newcomers
13 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 15
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Perfumes for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz
- Price
- $34.19
- Rating
- 4.7/5
- Reviews
- 52,449
- Age
- 9y ago
Lattafa Yara - Vanilla Gourmand Fruity Floral - Eau de Parfum Long-Lasting Fragrance for Women 3.40 Ounce / 100 ml
- Price
- $23.91
- Rating
- 4.5/5
- Reviews
- 47,344
- Age
- 3y ago
Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
- Price
- $24.50
- Rating
- 4.7/5
- Reviews
- 52,449
- Age
- 3y ago
Victorias Secret Body Fragrance Mist Bare Vanilla - 8.4 fl oz
- Price
- $16.31
- Rating
- 4.7/5
- Reviews
- 15,970
- Age
- 8y ago
Sol de Janeiro Bum Bum Jet Set
- Price
- $30.12
- Rating
- 4.7/5
- Reviews
- 19,389
- Age
- 7y ago
Trending
estimated 90-day click momentum
Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)
- Price
- $17.22
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 2mo ago
Gucci Bamboo by Gucci for Women 2.5 oz Eau de Parfum Spray
- Price
- $63.90
- Rating
- 4.7/5
- Reviews
- 6,139
- Age
- 11y ago
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
- Price
- $12.52
- Rating
- 4.6/5
- Reviews
- 2,544
- Age
- 8mo ago
Sol de Janeiro Cheirosa 76 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
- Price
- $23.81
- Rating
- 4.6/5
- Reviews
- 2,752
- Age
- 1y ago
Lattafa Yara 2-piece Fragrance Bundle for Women (3.4 Oz Eau de Parfum Spray + 0.34 Oz Concentrated Perfume Oil)
- Price
- $28.67
- Rating
- 4.6/5
- Reviews
- 2,348
- Age
- 2y ago
Newest
by launch dateSol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)
- Price
- $17.22
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 2mo ago
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
- Price
- $12.52
- Rating
- 4.6/5
- Reviews
- 2,544
- Age
- 8mo ago
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.
- Price
- $27.60
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 10mo ago
Sol de Janeiro Cheirosa 76 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
- Price
- $23.81
- Rating
- 4.6/5
- Reviews
- 2,752
- Age
- 1y ago
Lattafa Yara Candy - Vanilla Fruity Citrus Floral - Eau de Parfum Long-Lasting Fragrance for Women 3.40 Ounce / 100 ml
- Price
- $21.68
- Rating
- 4.5/5
- Reviews
- 8,863
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
290
Est. top-5 brand share
71%
Top 20: 94%
Est. top-5 click share
27%
Top 20: 57%
Open market
26%
- Sol de Janeiro42%
- Lattafa15%
- Victoria's Secret7%
- Bella Vita Luxury4%
- Dossier3%
- eos3%
Demand
Perfumes for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Perfumes for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- perfumes for women12.9M/yr
- perfume10.3M/yr
- sol de janeiro11.3M/yr
- fragrances2.4M/yr
- womens perfume2.7M/yr
- sol1.2M/yr
- yara perfume1.2M/yr
- vanilla perfume2.4M/yr
- body spray1.2M/yr
- perfumes1.4M/yr
Reviews and returns
What reviews say buyers love and hate about Perfumes for Women
We read the reviews and the return reasons for every product selling here.
“Scent doesn't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfumes for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data