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Perfumed Body Lotion

Fail

Shoppers spend an estimated $63K a year here, so Perfumed Body Lotion is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$63K/yr135K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
47%top-5 click share · 14 brands · 139 sellers

Flapen Score

Perfumed Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Perfumed Body Lotion is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfumed Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Perfumed Body Lotion 135K times last year and spent an estimated $63K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
2.0%
Market size, estimated
$63Ka year
Top search term
perfumed body lotion19K searches a year

02 · Price

A sale here is worth $23.66.

Listings sell for $23.66 on average, from $5.06 to $99.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.66 that is $0 to $2K a year per listing.

Average price
$23.66inside the $15 to $100 sweet spot
Price range
$5.06–$99.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #568 within Lotions. It carries 8,218 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
2.4%
Average rank
#568in Lotions
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
8,218per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Perfumed Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

139

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

17%

  • Brand 139%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Perfumed Body Lotion search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Perfumed Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfumed body lotion19K/yr
  • perfume body lotion16K/yr
  • crema perfumada para mujer10K/yr
  • estee lauder lotion8K/yr
  • caress body lotion7K/yr
  • estee lauder pleasures body lotion3K/yr
  • cremas para mujer6K/yr
  • sweet lotion6K/yr
  • estee lauder beautiful lotion3K/yr
  • estee lauder body lotion5K/yr

Reviews and returns

What reviews say buyers love and hate about Perfumed Body Lotion

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
0.5%of orders come back
“Weird smell”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Perfumed Body Lotion questions

Answered from the same tracked data.