Perfumed Body Lotion
FailShoppers spend an estimated $63K a year here, so Perfumed Body Lotion is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $63K/yr135K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 139 sellers
Flapen Score
Perfumed Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Perfumed Body Lotion is stronger. Inside it, weaker.
Market
The Perfumed Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Perfumed Body Lotion 135K times last year and spent an estimated $63K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $63Ka year
- Top search term
- perfumed body lotion19K searches a year
02 · Price
A sale here is worth $23.66.
Listings sell for $23.66 on average, from $5.06 to $99.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.66 that is $0 to $2K a year per listing.
- Average price
- $23.66inside the $15 to $100 sweet spot
- Price range
- $5.06–$99.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #568 within Lotions. It carries 8,218 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 2.4%
- Average rank
- #568in Lotions
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 8,218per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Perfumed Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Este Lauder Beautiful Perfumed Body Lotion with Notes of Rose Lily Tuberose & Orange Flower 8.4 Fl Oz
- Price
- $61.57
- Rating
- 4.7/5
- Reviews
- 1,086
- Age
- 22y ago

Elizabeth Taylor White Diamonds Perfumed Body Lotion for Women 6.8-Ounce
- Price
- $18.33
- Rating
- 4.7/5
- Reviews
- 1,584
- Age
- 22y ago

eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 5y ago

Este Lauder Youth-Dew Hydrating Body Lotion Satine with Notes of Rose Spices & Patchouli 5 Ounce
- Price
- $38.36
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 2y ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Tesori dOriente Hammam Body Lotion 13.5 fl oz Daily Full Body Moisturizer with Argan Oil Fast-Absorbing Lightweight & Non-Greasy Orange Blossom Scented All Skin Types
- Price
- $15.12
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5mo ago

Caress lotion for hand & body lotion
- Price
- $28.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Rare Pearls Perfumed Skin Softener Body Lotion 4.23 Fl.oz
- Price
- $10.13
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 2y ago

Victorias Secret Bombshell Seduction Fragrance Body Lotion Notes of White Peony Sage & Velvet Musk (8.4 oz)
- Price
- $21.86
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 18y ago

Victorias Secret Amber Romance Nourishing Hand & Body Lotion
- Price
- $16.10
- Rating
- 4.7/5
- Reviews
- 1,846
- Age
- 7y ago
Newest
by launch date
Tesori dOriente Hammam Body Lotion 13.5 fl oz Daily Full Body Moisturizer with Argan Oil Fast-Absorbing Lightweight & Non-Greasy Orange Blossom Scented All Skin Types
- Price
- $15.12
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5mo ago

Caress lotion for hand & body lotion
- Price
- $28.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago

Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 1y ago

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz
- Price
- $9.46
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
139
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 85%
Open market
17%
- Estée Lauder39%
- Victoria's Secret21%
- Elizabeth Taylor8%
- eos7%
- Olay4%
- Generic4%
- Open — no brand owns it (8 brands, 17%)
Demand
Perfumed Body Lotion search demand
Weekly searches over the year. Pick a range.
Search terms
Top Perfumed Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- perfumed body lotion19K/yr
- perfume body lotion16K/yr
- crema perfumada para mujer10K/yr
- estee lauder lotion8K/yr
- caress body lotion7K/yr
- estee lauder pleasures body lotion3K/yr
- cremas para mujer6K/yr
- sweet lotion6K/yr
- estee lauder beautiful lotion3K/yr
- estee lauder body lotion5K/yr
Reviews and returns
What reviews say buyers love and hate about Perfumed Body Lotion
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfumed Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









