perfumed body lotion
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.66avg listing price — sweet spot $15–$100
Price range
Great$5.06–$99.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,217.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 135K searches
According to Flapen's Amazon United States niche tracking, perfumed body lotion is a $63K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
perfumed body lotion market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $95K–$118K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #568
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 2.4%
- Avg brand age
- 80 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
139
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
17%
- Estée Lauder39%
- Victoria's Secret21%
- Elizabeth Taylor8%
- eos7%
- Olay4%
- Generic4%
- Open — no brand owns it (8 brands, 17%)
Demand
Weekly Amazon search volume, last 20 weeks — +10.4% search growth over the last 90 days.Top perfumed body lotion search terms
- perfumed body lotion19K/yr
- perfume body lotion16K/yr
- crema perfumada para mujer10K/yr
- estee lauder lotion8K/yr
- caress body lotion7K/yr
- estee lauder pleasures body lotion3K/yr
- cremas para mujer6K/yr
- sweet lotion6K/yr
- estee lauder beautiful lotion3K/yr
- estee lauder body lotion5K/yr
Top perfumed body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Este Lauder Beautiful Perfumed Body Lotion with Notes of Rose Lily Tuberose & Orange Flower 8.4 Fl Oz
Estée Lauder$61.574.7★1,086 rev
Elizabeth Taylor White Diamonds Perfumed Body Lotion for Women 6.8-Ounce
Elizabeth Taylor$18.334.7★1,584 rev
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
eos$9.484.7★76,612 rev
Este Lauder Youth-Dew Hydrating Body Lotion Satine with Notes of Rose Spices & Patchouli 5 Ounce
Estée Lauder$38.364.7★241 rev
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.614.6★14,139 rev
Newest
by launch date
Tesori dOriente Hammam Body Lotion 13.5 fl oz Daily Full Body Moisturizer with Argan Oil Fast-Absorbing Lightweight & Non-Greasy Orange Blossom Scented All Skin Types
Tesori d'Oriente$15.1257 rev
Caress lotion for hand & body lotion
Generic$28.170 rev
Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
Olay$12.6114,139 rev
Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
Jergens$7.401,541 rev
eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz
eos$9.4676,612 rev
Trending
90-day click momentumTesori dOriente Hammam Body Lotion 13.5 fl oz Daily Full Body Moisturizer with Argan Oil Fast-Absorbing Lightweight & Non-Greasy Orange Blossom Scented All Skin Types
Tesori d'Oriente$15.124.5★
Caress lotion for hand & body lotion
Generic$28.170.0★
Rare Pearls Perfumed Skin Softener Body Lotion 4.23 Fl.oz
Generic$10.134.7★
Victorias Secret Bombshell Seduction Fragrance Body Lotion Notes of White Peony Sage & Velvet Musk (8.4 oz)
Victoria's Secret$21.864.6★
Victorias Secret Amber Romance Nourishing Hand & Body Lotion
Victoria's Secret$16.104.7★
What buyers say about perfumed body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Excellent moisturizer”
“keeps my skin soft”
“Excellent Product”
“is affordable”
“Great for dry skin”
“very absorbent”
“Really good for my skin”
“Got what I ordered”
“nice consistency”
What buyers complain about
“Weird smell”
“Pump will not work”
“Not very hydrating at all”
“Allergic reaction”
“not worth the price”
“not a good moisturizer for my very dry skin”
“Not thick like a cream”
“A little bit of false advertisement”
“Too hard to squeeze”
“Looks used”
Top return reasons
Common questions
- Is perfumed body lotion profitable to sell on Amazon United States?
- The niche generates $63K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the perfumed body lotion niche?
- 14 brands and 139 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in perfumed body lotion?
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
- What does it cost to enter the perfumed body lotion niche?
- Listings span $5.06–$99.31; the average listing price is $23.66 (sweet spot $15–$100). The average incumbent carries 8,218 reviews — the moat a new listing must climb.