Perfume Sample

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $944K a year.

Searches, last 12 months

657K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

2.3%

Market size, estimated

$944Ka year

Peak month

December2.5× the quietest month

Top search term

estee lauder perfume300K searches a year

Listings sell for $62.72 on average, from $5.29 to $136.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $62.72 that is $6K to $16K a year per listing.

Average price

$62.72inside the $15 to $100 sweet spot

Price range

$5.29–$136.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

0.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #535 within Women's. It carries 4,655 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

8.1%

Average rank

#535in Women's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,655per listing

Listings tracked

52

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

59 months