Perfume Sample

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $944K a year.

Searches, last 12 months

657K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

2.3%

Market size, estimated

$944Ka year

Peak month

December2.5× the quietest month

Top search term

estee lauder perfume300K searches a year

Listings sell for $62.72 on average, from $5.29 to $136.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $62.72 that is $6K to $16K a year per listing.

Average price

$62.72inside the $15 to $100 sweet spot

Price range

$5.29–$136.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

0.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #535 within Women's. It carries 4,655 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

8.1%

Average rank

#535in Women's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,655per listing

Listings tracked

52

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

59 months