perfume powder
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.95avg listing price — sweet spot $15–$100
Price range
Great$10.21–$34.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$432K$432K/yr · 218K searches
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,082.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, perfume powder is a $432K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
perfume powder market data
- Units sold / yr
- 25K–30K
- avg 4,000–5,000/product
- Revenue / yr
- $449K–$539K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- REVLON49%
- Revlon24%
- Jean Nate22%
- Generic3%
- KUNMI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
Top perfume powder search terms
- jean nate76K/yr
- jean nate after bath splash original58K/yr
- jean nate body splash25K/yr
- jean nate products16K/yr
- jean nate perfume19K/yr
- jean nate after bath splash7K/yr
- after bath splash6K/yr
- jeanate after bath splash4K/yr
- jean nate body spray5K/yr
- jean nate lotion3K/yr
Top perfume powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jean Nate After Bath Splash Original Bath Body Mist Infused with Vitamin E and Aloe Vera Softens & Smoothes Skin Citrus Scent 30 Fl Oz
REVLON$15.824.7★10,536 rev
Jean Nate After Bath Splash Original Bath Body Mist Infused with Vitamin E and Aloe Vera Softens & Smoothes Skin Citrus Scent 8 Fl Oz
Revlon$10.214.4★4,107 rev
Jean Nate After Bath Splash Original Bath Body Mist Infused with Castor Oil and Aloe Vera Softens & Smoothes Skin Citrus Scent 15 Fl Oz
Jean Nate$12.204.6★2,572 rev
Jean Nate/Revlon After Bath Splash 30.0 Oz
Jean Nate$16.614.7★1,178 rev
Revlon Jean Nate 30-Ounce
REVLON$15.534.7★842 rev
Newest
by launch date
Jean Nate After Bath Splash fragrance classic scent daily freshness nostalgic luxury Original Bath Body Mist with Vitamin E and Aloe Vera 30 Fl Oz
Generic$22.5411 rev
Jean Nate/Revlon After Bath Splash 30.0 Oz
Jean Nate$16.51269 rev
KUNMI Womens Ripped Mid Waisted Boyfriend Jeans Loose Fit Distressed Stretchy Denim Pants 1013 Blue Medium
KUNMI$34.195,148 rev
Revlon Jean Nate 30-Ounce
REVLON$15.53842 rev
Jean Nate/Revlon After Bath Splash 30.0 Oz
Jean Nate$16.611,178 rev
Trending
90-day click momentumKUNMI Womens Ripped Mid Waisted Boyfriend Jeans Loose Fit Distressed Stretchy Denim Pants 1013 Blue Medium
KUNMI$34.193.9★
Jean Nate After Bath Splash fragrance classic scent daily freshness nostalgic luxury Original Bath Body Mist with Vitamin E and Aloe Vera 30 Fl Oz
Generic$22.544.5★
Jean Nate After Bath Splash Original Bath Body Mist Infused with Vitamin E and Aloe Vera Softens & Smoothes Skin Citrus Scent 30 Fl Oz
REVLON$15.824.7★
Jean Nate After Bath Splash Original Bath Body Mist Infused with Castor Oil and Aloe Vera Softens & Smoothes Skin Citrus Scent 15 Fl Oz
Jean Nate$12.204.6★
Jean Nate After Bath Splash Original Bath Body Mist Infused with Vitamin E and Aloe Vera Softens & Smoothes Skin Citrus Scent 8 Fl Oz
Revlon$10.214.4★
What buyers say about perfume powder
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“The price is reasonable for what it offers”
“They fit perfectly”
“Refreshing~well received gift”
“Great Product”
“Always so fresh”
“cool on a hot summer day”
“dry's a lovely order onto your fresh showered skin”
“Just fine as usual”
“Doesn't irritate my skin”
What buyers complain about
“The smell is disgusting”
“The bottle is really big”
“Yes, it's cheap but, not worth it”
“not like the picture or description”
“found as it dried”
“It does not last like it used to either”
“The seams in the legs are messed up”
“WASTE OF MONEY”
“Came damaged leaked all over inside box”
“I think this item was used”
Top return reasons
Common questions
- Is perfume powder profitable to sell on Amazon United States?
- The niche generates $432K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the perfume powder niche?
- 5 brands and 62 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in perfume powder?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for perfume powder peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the perfume powder niche?
- Listings span $10.21–$34.19; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 3,083 reviews — the moat a new listing must climb.