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Perfume Powder

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Perfume Powder is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$432K/yr218K searches / yr
90-day growth
+26.7%search demand this quarter
Competition
91%top-5 click share · 5 brands · 62 sellers

Flapen Score

Perfume Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Perfume Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Perfume Powder 218K times last year and spent an estimated $432K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+26.7%
Conversion, latest week
11.0%
Market size, estimated
$432Ka year
Peak month
July1.9× the quietest month
Top search term
jean nate76K searches a year

02 · Price

A sale here is worth $17.95.

Listings sell for $17.95 on average, from $10.21 to $34.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $17.95 that is $72K to $90K a year per listing.

Average price
$17.95inside the $15 to $100 sweet spot
Price range
$10.21–$34.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$72K–$90K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #294 within Women's. It carries 3,083 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#294in Women's
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,083per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Perfume Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 224%
  • Brand 322%
  • Brand 43%
  • Brand 52%

Demand

Perfume Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Perfume Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jean nate76K/yr
  • jean nate after bath splash original58K/yr
  • jean nate body splash25K/yr
  • jean nate products16K/yr
  • jean nate perfume19K/yr
  • jean nate after bath splash7K/yr
  • after bath splash6K/yr
  • jeanate after bath splash4K/yr
  • jean nate body spray5K/yr
  • jean nate lotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Powder

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Smell”
62%of negative reviews mention “Smell”
0.2%of orders come back
“The smell is disgusting”
A buyer, on “Smell”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Perfume Powder questions

Answered from the same tracked data.