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Perfume Mariposa Cubano De Mujer

Fail

Demand is soft, at -10.1% this quarter, so Perfume Mariposa Cubano De Mujer is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$127K/yr172K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
65%top-5 click share · 13 brands · 110 sellers

Flapen Score

Perfume Mariposa Cubano De Mujer against its category

The dotted line is the Beauty & Personal Care average. Past it, Perfume Mariposa Cubano De Mujer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume Mariposa Cubano De Mujer market on Amazon at a glance

Shoppers on Amazon United States searched for Perfume Mariposa Cubano De Mujer 172K times last year and spent an estimated $127K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.9%
Market size, estimated
$127Ka year
Top search term
perfume mariposa cubano de mujer27K searches a year

02 · Price

A sale here is worth $38.60.

Listings sell for $38.60 on average, from $11.79 to $139.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $38.60 that is $4K to $10K a year per listing.

Average price
$38.60inside the $15 to $100 sweet spot
Price range
$11.79–$139.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,465 within Women's. It carries 2,251 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
64%
Out of stock, average day
0.4%
Average rank
#1,465in Women's
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,251per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
94 months

Products

Top Perfume Mariposa Cubano De Mujer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

110

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 96%

Open market

7%

  • Brand 148%
  • Brand 217%
  • Brand 317%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Perfume Mariposa Cubano De Mujer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Perfume Mariposa Cubano De Mujer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume mariposa cubano de mujer27K/yr
  • perfumes cubanos originales16K/yr
  • perfumes cubanos14K/yr
  • perfume camerata cubano de mujer14K/yr
  • mariposa perfume cubano14K/yr
  • perfume alicia alonso original cubano11K/yr
  • perfume mariposa10K/yr
  • perfume cubano7K/yr
  • alicia alonso perfume cubano9K/yr
  • varencia perfumes for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Mariposa Cubano De Mujer

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible smell”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Perfume Mariposa Cubano De Mujer questions

Answered from the same tracked data.