Is perfume lotion for women profitable to sell on Amazon United States?

The niche generates $73K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (46/100).

How competitive is the perfume lotion for women niche?

15 brands and 134 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in perfume lotion for women?

Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.

When does demand for perfume lotion for women peak?

Demand peaks in Feb–May–Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the perfume lotion for women niche?

Listings span $5.06–$99.31; the average listing price is $25.91 (sweet spot $15–$100). The average incumbent carries 8,658 reviews — the moat a new listing must climb.

perfume lotion for women

Skip it

A small market ($73K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.91

avg listing price — sweet spot $15–$100

Price range

Great$5.06–$99.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,657.73

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$73K

$73K/yr · 139K searches

According to Flapen's Amazon United States niche tracking, perfume lotion for women is a $73K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–May–Jun. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

perfume lotion for women market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 2.0%
Avg BSR: #693
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 2.5%
Avg brand age: 81 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

134

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

22%

Estée Lauder40%
Elizabeth Taylor10%
eos9%
Victoria's Secret8%
Olay6%
Lancôme5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

Peak months: Feb, May, Jun · busiest ÷ quietest = 2.9×

Open Trend

Top perfume lotion for women search terms

perfumed body lotion19K/yr +9.5%1.4% conv.
perfume lotion for women24K/yr -6.8%1.0% conv.
perfume body lotion16K/yr -0.3%0.8% conv.
crema perfumada para mujer10K/yr -1.6%0.5% conv.
estee lauder lotion8K/yr +38.6%2.2% conv.
caress body lotion7K/yr -9.0%0.2% conv.
estee lauder pleasures body lotion3K/yr +117.7%1.5% conv.
sweet lotion6K/yr +14.8%0.5% conv.
cremas para mujer6K/yr +14.9%0.3% conv.
estee lauder beautiful lotion3K/yr +178.9%7.6% conv.

All search terms

Top perfume lotion for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Este Lauder Beautiful Perfumed Body Lotion with Notes of Rose Lily Tuberose & Orange Flower 8.4 Fl Oz

Estée Lauder$61.574.7★1,086 rev

Elizabeth Taylor White Diamonds Perfumed Body Lotion for Women 6.8-Ounce

Elizabeth Taylor$18.334.7★1,584 rev

eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz

eos$9.484.7★76,612 rev

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz

Olay$12.614.6★14,139 rev

Este Lauder Youth-Dew Hydrating Body Lotion Satine with Notes of Rose Spices & Patchouli 5 Ounce

Estée Lauder$38.364.7★241 rev

Newest

by launch date

Tesori dOriente Hammam Body Lotion 13.5 fl oz Daily Full Body Moisturizer with Argan Oil Fast-Absorbing Lightweight & Non-Greasy Orange Blossom Scented All Skin Types

Tesori d'Oriente$15.1257 rev

5mo ago

Caress lotion for hand & body lotion

Generic$28.170 rev

6mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz

Olay$12.6114,139 rev

11mo ago

Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz

Jergens$7.401,541 rev

1y ago

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz

eos$9.4676,612 rev

2y ago

What buyers say about perfume lotion for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Clean smell”

Moist/Dry11%

“Excellent moisturizer”

Soft Feel9%

“keeps my skin soft”

Quality-Overall4%

“Best quality”

Value For Money3%

“is affordable”

Suitability Dry Skin3%

“Great for dry skin”

Absorbency2%

“very absorbent”

Suitability Combination Skin2%

“Really good for my skin”

Advertised Vs Actual Product1%

“Got what I ordered”

Texture/Consistency-Overall1%

“nice consistency”

What buyers complain about

Smell37%

“Weird smell”

Motor Power6%

“Pump will not work”

Moist/Dry5%

“Not very hydrating at all”

Allergies3%

“Allergic reaction”

Value For Money2%

“not worth the price”

Thickness2%

“Not thick like a cream”

Suitability Dry Skin2%

“not a good moisturizer for my very dry skin”

Advertised Vs Actual Product1%

“A little bit of false advertisement”

Ease Of Use1%

“Too hard to squeeze”

Product Condition1%

“Looks used”

Top return reasons

Smell51%

Motor Power20%

Leak-Proof5%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Value For Money2%

Product Condition2%

Moist/Dry2%

Size-Overall1%

Functionality-Overall1%

Common questions

Is perfume lotion for women profitable to sell on Amazon United States?: The niche generates $73K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (46/100).
How competitive is the perfume lotion for women niche?: 15 brands and 134 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in perfume lotion for women?: Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
When does demand for perfume lotion for women peak?: Demand peaks in Feb–May–Jun; the busiest month runs 2.9× the quietest.
What does it cost to enter the perfume lotion for women niche?: Listings span $5.06–$99.31; the average listing price is $25.91 (sweet spot $15–$100). The average incumbent carries 8,658 reviews — the moat a new listing must climb.