perfume gift sets for women
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$76.41avg listing price — sweet spot $15–$100
Price range
Good$10.82–$130.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Market size
Good$404K$404K/yr · 292K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,901.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, perfume gift sets for women is a $404K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
perfume gift sets for women market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $306K–$382K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 83%
- Out of stock
- 4.8%
- Avg brand age
- 72 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Marc Jacobs85%
- NovoGlow5%
- Generic3%
- Instyle Fragrances3%
- Dossier2%
- Marc Jacobs Fragrances2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.5×
Top perfume gift sets for women search terms
- daisy perfume236K/yr
- daisy perfume for women42K/yr
- perfume daisy14K/yr
Top perfume gift sets for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marc Jacobs Daisy Eau de Toilette 1.6 fl oz
Marc Jacobs$100.544.7★10,414 rev
Marc Jacobs/ Daisy Eau So Fresh for Women - 1 oz EDT Spray
Marc Jacobs$76.314.7★7,420 rev
Marc Jacobs Daisy Eau de Toilette 1 fl oz
Marc Jacobs$79.804.7★10,414 rev
Marc Jacobs Daisy Eau de Toilette 3.3 fl oz
Marc Jacobs$127.944.7★10,414 rev
Marc Jacobs Daisy Dream Eau de Toilette 3.3 fl oz
Marc Jacobs$101.084.7★3,768 rev
Newest
by launch date
Mini Mist Vial of Marc Jacobs Fresh Daisy Eau de Toilette
Marc Jacobs Fragrances$19.729 rev
Marc Jacobs Daisy Eau de Toilette 3-Piece Gift Set ($206 value)- EDP 3.3oz Shower Gel 2.5oz Travel Spray 0.33oz With Notes of Wild Berries -Radiant Floral Womens Perfume
Marc Jacobs$124.5819 rev
Marc Jacobs Daisy Wild Intense Eau de Parfum - Adventurous Floral Womens Perfume - With Notes of Banana Blossom Jasmine Extract & Tuberose Amber & Sandalwood 1 fl. Oz
Marc Jacobs$93.65242 rev
Marc Jacobs Daisy Wild Eau de Parfum - Adventurous Floral Womens Perfume - With Notes of Banana Blossom Accord Jasmine & Macadamia Accord Sandalwood & Vetiver des Sables 1 fl. Oz
Marc Jacobs$92.80594 rev
Marc Jacobs Daisy Eau de Toilette 1 fl oz
Marc Jacobs$79.8010,414 rev
Trending
90-day click momentumMini Mist Vial of Marc Jacobs Fresh Daisy Eau de Toilette
Marc Jacobs Fragrances$19.723.2★
Marc Jacobs Daisy Eau de Toilette 3-Piece Gift Set ($206 value)- EDP 3.3oz Shower Gel 2.5oz Travel Spray 0.33oz With Notes of Wild Berries -Radiant Floral Womens Perfume
Marc Jacobs$124.584.9★
Marc Jacobs Daisy Wild Eau de Parfum - Adventurous Floral Womens Perfume - With Notes of Banana Blossom Accord Jasmine & Macadamia Accord Sandalwood & Vetiver des Sables 1 fl. Oz
Marc Jacobs$92.804.7★
Marc Jacobs Daisy Wild Intense Eau de Parfum - Adventurous Floral Womens Perfume - With Notes of Banana Blossom Jasmine Extract & Tuberose Amber & Sandalwood 1 fl. Oz
Marc Jacobs$93.654.6★
Marc Jacobs/ Daisy Eau So Fresh for Women - 1 oz EDT Spray
Marc Jacobs$76.314.7★
What buyers say about perfume gift sets for women
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent smells so good”
“Totally affordable”
“The size is perfect”
“lasts nicely throughout the day”
“The soft musk base adds a subtle warmth that makes the fragrance feel elegant without being overpowering”
“the bottle itself is lightweight”
“Great quality and value”
“Just what the label said”
“Easy choice”
“feels gentle on the skin”
What buyers complain about
“Does not smell good”
“Waste of money”
“the top broke after just a few uses”
“Not a very suitable size”
“Have sime ingreduent not suitable”
“I was shocked to see it's advertised as EDP because it simply does not compare to true EDPs. and the bottle/package does not say EDP anywhere on it”
“its not in top category”
“Its like the product was filled up with water”
“its watered down doesnt last”
“It dries down to a pretty powdery scent”
Top return reasons
Common questions
- Is perfume gift sets for women profitable to sell on Amazon United States?
- The niche generates $404K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +36.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the perfume gift sets for women niche?
- 6 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in perfume gift sets for women?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
- When does demand for perfume gift sets for women peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the perfume gift sets for women niche?
- Listings span $10.82–$130.72; the average listing price is $76.41 (sweet spot $15–$100). The average incumbent carries 3,902 reviews — the moat a new listing must climb.