perfume discovery set
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.24avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Price range
Great$5.14–$117.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good742avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, perfume discovery set is a $1.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
perfume discovery set market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $907K–$1.2M
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #315
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 3.6%
- Avg brand age
- 43 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
135
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
6%
- Glossier62%
- duskeep18%
- PHLUR4%
- Ninsula4%
- relieti3%
- Xhziy2%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.3×
Top perfume discovery set search terms
- glossier775K/yr
- perfume tester strips50K/yr
- perfume discovery set58K/yr
- fragrance test strips20K/yr
- perfume testers23K/yr
- perfume test strips15K/yr
- cologne tester strips17K/yr
- phlur sample set17K/yr
- scent strips12K/yr
- fragrance tester strips20K/yr
Top perfume discovery set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
250/500/1000/2500 Pieces Perfume Tester Strips Disposable Fragrance Test Strips Pure White and Strong Absorbent Fragrance Blotter Strips Scent Strips for Fragrances Essential Oils Spice
duskeep$5.294.8★662 rev
Glossier You Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Musky Warm & Spicy Perfume with Pink Pepper Iris & Ambrox Base Notes 50ml
Glossier$76.514.5★334 rev
Glossier You Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Musky Warm & Spicy Perfume with Pink Pepper Iris & Ambrox Base Notes Travel 8ml
Glossier$30.854.5★334 rev
Glossier You Mini Wardrobe Fragrance Set - 4 Unisex Travel Size Eau de Parfum for Women & Men - Skin-Scent Enhancer Perfume Sampler Smells Different on Everyone - You Fleur Doux Rve - 1.5ml Each
Glossier$15.914.3★183 rev
Glossier Balm Dotcom Hydrating Tinted Lip Balm - Universal Salve Up to 12 Hour Moisture for Dry Lips Cuticles & Skin - Lanolin Beeswax & Castor Oil - Strawberry Jammy Pink Tint 15ml
Glossier$15.324.5★173 rev
Newest
by launch date
PHLUR Fragrance Discovery Set (2026) - 8pc Perfume Sample Set
PHLUR$36.5773 rev
Glossier You Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Musky Warm & Spicy Perfume with Pink Pepper Iris & Ambrox Base Notes 50ml
Glossier$76.51334 rev
Glossier Balm Dotcom Hydrating Tinted Lip Balm - Universal Salve Up to 12 Hour Moisture for Dry Lips Cuticles & Skin - Lanolin Beeswax & Castor Oil - Strawberry Jammy Pink Tint 15ml
Glossier$15.32173 rev
Glossier You Doux Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Earthy Woody Perfume with Sweet Violet Palo Santo & Ambrox Base Notes 50ml
Glossier$76.3784 rev
Glossier You Solid Perfume - Unisex Fragrance for Women & Men in Refillable Compact Alcohol-Free Balm Melts Into Skin - Buildable Warm & Spicy Scent Pink Pepper Iris Ambrox - Travel-Friendly 3g
Glossier$33.7746 rev
Trending
90-day click momentumPHLUR Fragrance Discovery Set (2026) - 8pc Perfume Sample Set
PHLUR$36.574.5★
Glossier Balm Dotcom Hydrating Lip Balm - Universal Salve Up to 12Hr Moisture - Lanolin Beeswax & Castor Oil for Dry Lips Cuticles & Skin - Original Clear Fragrance-Free 15ml
Glossier$15.394.5★
Glossier You Solid Perfume - Unisex Fragrance for Women & Men in Refillable Compact Alcohol-Free Balm Melts Into Skin - Buildable Warm & Spicy Scent Pink Pepper Iris Ambrox - Travel-Friendly 3g
Glossier$33.773.9★
Glossier You Doux Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Earthy Woody Perfume with Sweet Violet Palo Santo & Ambrox Base Notes 50ml
Glossier$76.374.4★
Glossier You Eau de Parfum - Unisex Fragrance for Men & Women Skin-Scent Enhancer Smells Different on Everyone - Musky Warm & Spicy Perfume with Pink Pepper Iris & Ambrox Base Notes 50ml
Glossier$76.514.5★
What buyers say about perfume discovery set
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“The color is pretty”
“Excellent product”
“Great Value”
“My skin feels so soft”
“moisturizing - its perfect”
“As advertised”
“easy to wear”
“Its the perfect size for on-the-go touch ups throughout the day”
“stays on well throughout the day”
What buyers complain about
“Bad smell”
“Breaks off easily”
“Kind of expensive”
“Not Dark at All”
“Small tube”
“Not enough moisturizing”
“Cheap product”
“Not like the pictures at all”
“Mine came already used”
“So its a known irritant to skin”
Top return reasons
Common questions
- Is perfume discovery set profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 36 tracked products. 15 of 18 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the perfume discovery set niche?
- 12 brands and 135 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in perfume discovery set?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.
- When does demand for perfume discovery set peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 18.3× the quietest.
- What does it cost to enter the perfume discovery set niche?
- Listings span $5.14–$117.53; the average listing price is $30.24 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.