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Perfume and Lotion Set

Fail

The average product has 7,652 reviews to catch up to, so Perfume and Lotion Set is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$138K/yr220K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
46%top-5 click share · 15 brands · 164 sellers

Flapen Score

Perfume and Lotion Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Perfume and Lotion Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perfume and Lotion Set market on Amazon at a glance

Shoppers on Amazon United States searched for Perfume and Lotion Set 220K times last year and spent an estimated $138K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
2.2%
Market size, estimated
$138Ka year
Peak month
November9.7× the quietest month
Top search term
perfume and lotion set43K searches a year

02 · Price

A sale here is worth $28.65.

Listings sell for $28.65 on average, from $9.30 to $92.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.65 that is $3K to $7K a year per listing.

Average price
$28.65inside the $15 to $100 sweet spot
Price range
$9.30–$92.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #193 within Lotions. It carries 7,652 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#193in Lotions
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,652per listing
Listings tracked
39

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Perfume and Lotion Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

164

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 80%

Open market

11%

  • Brand 147%
  • Brand 228%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 11%)

Demand

Perfume and Lotion Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Perfume and Lotion Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume and lotion set43K/yr
  • lotion and perfume set32K/yr
  • mothers day perfume gift sets5K/yr
  • bare vanilla lotion16K/yr
  • jet set15K/yr
  • perfume lotion set14K/yr
  • estuche de perfume para mujer10K/yr
  • sol de janeiro 62 set19K/yr
  • lotion perfume set8K/yr
  • victoria secret vanilla lotion7K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume and Lotion Set

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.4%of orders come back
“Hate the smell”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Perfume and Lotion Set questions

Answered from the same tracked data.