perfume and lotion set
Skip itA deep review moat (7,652 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Price range
Great$9.30–$92.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 220K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,652.31avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, perfume and lotion set is a $138K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
perfume and lotion set market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $172K–$229K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 92%
- Out of stock
- 3.9%
- Avg brand age
- 38 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
164
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 80%
Open market
11%
- Victoria's Secret47%
- Sol de Janeiro28%
- BODY & EARTH5%
- BBlove3%
- Baylis & Harding3%
- LUCOTIYA2%
- Open — no brand owns it (9 brands, 11%)
Demand
Weekly Amazon search volume, last 49 weeks — +15.2% search growth over the last 90 days.Top perfume and lotion set search terms
- perfume and lotion set43K/yr
- lotion and perfume set32K/yr
- mothers day perfume gift sets5K/yr
- bare vanilla lotion16K/yr
- jet set15K/yr
- perfume lotion set14K/yr
- estuche de perfume para mujer10K/yr
- sol de janeiro 62 set19K/yr
- lotion perfume set8K/yr
- victoria secret vanilla lotion7K/yr
Top perfume and lotion set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Victorias Secret Bare Vanilla Nourishing Hand & Body Lotion for Women Notes of Soft Cashmere (8 oz)
Victoria's Secret$16.414.7★6,827 rev
Sol de Janeiro Bum Bum Jet Set
Sol de Janeiro$30.124.7★19,389 rev
Victorias Secret Bare Vanilla Mist & Lotion Set
Victoria's Secret$29.424.7★1,902 rev
BODY & EARTH Body Mist Gift Set - Spa Gifts for Women Perfume Body Lotion and Body Scrub in a Lavender Dreams Box- Perfect Birthday Gifts for Moms and Special Occasions Unique Gift Ideas for Her
BODY & EARTH$10.374.5★961 rev
SOL DE JANEIRO Delicia Drench Jet Set
Sol de Janeiro$30.384.7★19,389 rev
Newest
by launch date
Holler And Glow Back To Bondi Pink Dragon Fruit Body Mist & Body Butter Duo Body Spray & Hair Perfume Vacation Lotion For Dry Skin Must Have For Women & Teen Girls Long Lasting 2 Piece Gift Set
Holler & Glow$14.7011 rev
Sol de Janeiro Gift Set - Rio Body Retreat | Brazilian Bum Bum Cream 5 fl oz. Brazilian Play Body Wash 3 fl oz. Cheirosa 62 Perfume Mist 3 fl oz.
Sol de Janeiro$60.5650 rev
Womens Perfume Set: 4 Floral and Fruity Fragrances in a Gift Box 105(25ml x3 +30ml) ml Total (3.5oz). Perfect for Gifting or Personal use Elegant and Timeless Scents for any Accasions
Generic$25.17263 rev
SOL DE JANEIRO Delicia Drench Jet Set
Sol de Janeiro$30.3819,389 rev
Bath and Body Gift Set for Women and Girls 2PC Travel Size Self Care Spa Kit with Body Lotion and Body Mist Spray Japanese Cherry Blossom Floral Scent Gift for Teens Mom Bride Friends
BBlove$12.36244 rev
Trending
90-day click momentumHoller And Glow Back To Bondi Pink Dragon Fruit Body Mist & Body Butter Duo Body Spray & Hair Perfume Vacation Lotion For Dry Skin Must Have For Women & Teen Girls Long Lasting 2 Piece Gift Set
Holler & Glow$14.704.0★
Womens Perfume Set: 4 Floral and Fruity Fragrances in a Gift Box 105(25ml x3 +30ml) ml Total (3.5oz). Perfect for Gifting or Personal use Elegant and Timeless Scents for any Accasions
Generic$25.174.0★
Sol de Janeiro Gift Set - Rio Body Retreat | Brazilian Bum Bum Cream 5 fl oz. Brazilian Play Body Wash 3 fl oz. Cheirosa 62 Perfume Mist 3 fl oz.
Sol de Janeiro$60.564.5★
Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Pamper Present Gift Set For Women - Vegan Friendly
Baylis & Harding$9.304.7★
Victorias Secret Love Spell Mist & Lotion Set
Victoria's Secret$28.834.7★
What buyers say about perfume and lotion set
What buyers praise and complain about, mined from review topics.What buyers love
“Clean Smell”
“Dries quickly”
“Keeps your skin soft”
“Great Quality Lotion”
“Great gift”
“is affordable”
“Perfect for dry skin”
“Nice size for the price”
“very absorbent”
“exactly what I wanted”
What buyers complain about
“Hate the smell”
“Super small”
“Pump will not work”
“Too expensive”
“The pump broke within one month”
“Not as moisturizing as I had hoped”
“leaked everywhere”
“I simply can't use it”
“its actually a bit misleading”
“Allergic reaction”
Top return reasons
Common questions
- Is perfume and lotion set profitable to sell on Amazon United States?
- The niche generates $138K/yr across 39 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the perfume and lotion set niche?
- 15 brands and 164 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in perfume and lotion set?
- Top complaints mined from reviews: Smell, Size-Overall, Motor Power. The return rate is 0.4%.
- What does it cost to enter the perfume and lotion set niche?
- Listings span $9.30–$92.36; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 7,652 reviews — the moat a new listing must climb.