Perfume and Lotion Set
FailThe average product has 7,652 reviews to catch up to, so Perfume and Lotion Set is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $138K/yr220K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 164 sellers
Flapen Score
Perfume and Lotion Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Perfume and Lotion Set is stronger. Inside it, weaker.
Market
The Perfume and Lotion Set market on Amazon at a glance
Shoppers on Amazon United States searched for Perfume and Lotion Set 220K times last year and spent an estimated $138K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $138Ka year
- Peak month
- November9.7× the quietest month
- Top search term
- perfume and lotion set43K searches a year
02 · Price
A sale here is worth $28.65.
Listings sell for $28.65 on average, from $9.30 to $92.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.65 that is $3K to $7K a year per listing.
- Average price
- $28.65inside the $15 to $100 sweet spot
- Price range
- $9.30–$92.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #193 within Lotions. It carries 7,652 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 3.9%
- Average rank
- #193in Lotions
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 7,652per listing
- Listings tracked
- 39
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Perfume and Lotion Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
164
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 80%
Open market
11%
- Brand 147%
- Brand 228%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (9 brands, 11%)
Demand
Perfume and Lotion Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Perfume and Lotion Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- perfume and lotion set43K/yr
- lotion and perfume set32K/yr
- mothers day perfume gift sets5K/yr
- bare vanilla lotion16K/yr
- jet set15K/yr
- perfume lotion set14K/yr
- estuche de perfume para mujer10K/yr
- sol de janeiro 62 set19K/yr
- lotion perfume set8K/yr
- victoria secret vanilla lotion7K/yr
Reviews and returns
What reviews say buyers love and hate about Perfume and Lotion Set
We read the reviews and the return reasons for every product selling here.
“Hate the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfume and Lotion Set questions
Answered from the same tracked data.









