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Perfume Advent Calendar

Fail

Shoppers spend an estimated $0 a year here, so Perfume Advent Calendar is a Fail.

Filters High Price
Flapen Score
49
49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$0/yr481K searches / yr
90-day growth
-50.0%search demand this quarter
Competition
39%top-5 click share · 22 brands · 63 sellers

Flapen Score

Perfume Advent Calendar against its category

The dotted line is the Beauty & Personal Care average. Past it, Perfume Advent Calendar is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Perfume Advent Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for Perfume Advent Calendar 481K times last year and spent an estimated $0. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November94.7× the quietest month
Top search term
perfume advent calendar102K searches a year

02 · Price

A sale here is worth $63.88.

Listings sell for $63.88 on average, from $10.96 to $285.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $63.88 that is $6K to $16K a year per listing.

Average price
$63.88inside the $15 to $100 sweet spot
Price range
$10.96–$285.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #65,238 within Bath & Bathing Accessories. It carries 521 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
74%
Out of stock, average day
14.3%
Average rank
#65,238in Bath & Bathing Accessories
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
521per listing
Listings tracked
27

04 · Newcomers

5 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
21 months

Products

Top Perfume Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

63

Top-5 brand share

50%

Top 20: 100%

Top-5 click share

39%

Top 20: 89%

Open market

45%

  • Brand 124%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Perfume Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 94.7×

Search terms

Top Perfume Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perfume advent calendar102K/yr
  • spa advent calendar25K/yr
  • advent calendar perfume31K/yr
  • calendario de adviento de perfumes31K/yr
  • calendario de adviento perfumes23K/yr
  • spa advent calendar 202525K/yr
  • mini perfume advent calendar16K/yr
  • calendar gift box5K/yr
  • fragrance advent calendar13K/yr
  • self care advent calendar19K/yr

Reviews and returns

What reviews say buyers love and hate about Perfume Advent Calendar

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.8%of orders come back
“Doesnt smell good”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Perfume Advent Calendar questions

Answered from the same tracked data.