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Peptide Firming Eye Gel

Maybe

The products selling today average only 4.0★. But shoppers spend only $11K a year here, so Peptide Firming Eye Gel is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$11K/yr7K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
71%top-5 click share · 11 brands · 95 sellers

Flapen Score

Peptide Firming Eye Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Peptide Firming Eye Gel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peptide Firming Eye Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Peptide Firming Eye Gel 7K times last year and spent an estimated $11K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
7.6%
Market size, estimated
$11Ka year
Peak month
June1.7× the quietest month
Top search term
eye firming gel2K searches a year

02 · Price

A sale here is worth $22.34.

Listings sell for $22.34 on average, from $5.95 to $48.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.34 that is $0 to $2K a year per listing.

Average price
$22.34inside the $15 to $100 sweet spot
Price range
$5.95–$48.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Eyes. It carries 10,599 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Eyes
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
10,599per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Peptide Firming Eye Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

95

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Neutrogena50%
  • Eva Naturals12%
  • Good Molecules8%
  • SKIN LAB BY BSL5%
  • BXRUIAGN5%
  • RONKIE4%
  • Open — no brand owns it (5 brands, 16%)

Demand

Peptide Firming Eye Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Peptide Firming Eye Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye firming gel2K/yr
  • firming eye gel2K/yr
  • neutrogena rapid firming peptide eye cream745/yr
  • neutrogena peptide eye cream1K/yr
  • neutrogena rapid firming peptide multi action eye cream403/yr
  • neutrogena peptide multi action eye cream189/yr

Reviews and returns

What reviews say buyers love and hate about Peptide Firming Eye Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.41

Did Not Work

Does not work on me

No Results

Symptom Reduction7%−0.07

No noticeable improvement yet

didn't appreciate any improvement signs

saw a very small improvement

Value For Money7%+0.44

Expensive

Expensive

overpriced

Allergies6%−0.04

Irritated my skin

Allergic reaction

Caused irritation

Residue6%−0.05

these a residue

Leaves residue on skin

White residue

Love

Quality-Overall16%+1.28

Excellent product

Great product at a great price

Best product I have found for

Value For Money14%+0.44

Decent price

Affordable price

much cheaper

Moist/Dry9%+0.19

It is moisturizing

Good hydration

a good moisturizer

Soft Feel6%

Goes on smoothly

Soft skin

Feels good

Efficiency6%+0.55

It works well

Works as well as Plexaderm

Very effective

Return

1.0% Return rate 24% Fixable by listing

Functionality-Overall28%▇▇█▇▇█

Did Not Work

Does not work on me

No Results

Advertised Vs Actual Product16%█▇███▆
Product Condition9%▅█▇▇▆▆
Residue5%███▅█▇

these a residue

Leaves residue on skin

White residue

Moist/Dry4%▇█▆▇▇▅

It dried

Not as hydrating as I thought

just not moisturizing at all

FAQ

Common Peptide Firming Eye Gel questions

Answered from the same tracked data.