Is peppermint soap bar profitable to sell on Amazon United States?

The niche generates $127K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (46/100).

How competitive is the peppermint soap bar niche?

5 brands and 724 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in peppermint soap bar?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.

When does demand for peppermint soap bar peak?

Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.

What does it cost to enter the peppermint soap bar niche?

Listings span $3.06–$54.27; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 13,164 reviews — the moat a new listing must climb.

peppermint soap bar

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.58

avg listing price — sweet spot $15–$100

Price range

Great$3.06–$54.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Market size

Okay$127K

$127K/yr · 54K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Review moat

Bad13,164.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, peppermint soap bar is a $127K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

peppermint soap bar market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $88K–$105K; units × avg price
Conversion rate: 13.4%
Avg BSR: #620
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 9.1%
Avg brand age: 71 months
Avg seller age: 117 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

724

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Dr. Bronner's84%
Dr. Natural9%
Adams Handmade Soap3%
Plantlife2%
Alaffia2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +27.5% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Open Trend

Top peppermint soap bar search terms

peppermint bar soap14K/yr +24.7%7.6% conv.
dr bronners peppermint bar soap9K/yr +71.6%14.0% conv.
peppermint soap bar10K/yr +19.8%7.7% conv.
dr bronners pure castile bar soap peppermint5K/yr +21.5%8.8% conv.
mint bar soap5K/yr +26.4%4.1% conv.
dr bronners bar soap peppermint5K/yr -11.7%12.4% conv.
mint soap bar4K/yr +25.3%3.9% conv.
dr bronner peppermint bar soap2K/yr +67.9%13.8% conv.

All search terms

Top peppermint soap bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Bronners Pure-Castile Magic Bar Soaps (Peppermint 5oz 2-Pack) Made with Regenerative Organic Certified Oils Soap Bars for Men & Women Gentle for Face & Body Vegan Non-GMO

Dr. Bronner's$10.004.8★6,880 rev

Dr. Bronners Pure-Castile Magic Soap Bars (Peppermint 5 oz 6-Pack) - Made with Regenerative Organic Certified Oils - For Face Body & Hair - Gentle Vegan - Bar Soaps for Men & Women

Dr. Bronner's$26.884.8★6,880 rev

Dr. Natural Castile Bar Soap - Multipurpose Soap Bar with Anti-Acne Properties - for Face Body Hair - Sensitive Skin Body Wash - Peppermint - 2 pcs

Dr. Natural$3.064.5★872 rev

Dr Bronners Magic Soap All One Obpe05 5 Oz Peppermint Dr. BronnerS Bar Soap

Dr. Bronner's$4.524.8★1,765 rev

Dr. Bronners Pure-Castile Magic Bar Soap (Peppermint 5oz 12-Pack) Made with Regenerative Organic Certified Oils Soap Bars for Men & Women Vegan Cruelty-Free Non-GMO

Dr. Bronner's$54.274.8★6,880 rev

Newest

by launch date

Adams Handmade Soap Peppermint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made

Adams Handmade Soap$9.7849 rev

11mo ago

Dr Bronners Pure Castille Peppermint Bar Soap 5 Ounce (Pack of 6)

Dr. Bronner's$27.4648 rev

1y ago

Dr. Bronners Pure-Castile Magic Bar Soap- Made with Regenerative Organic Certified Oils- For Face Body Hair Vegan Soap Bars for Men & Women- Variety 3-Pack Peppermint Lavender Unscented

Dr. Bronner's$15.302,975 rev

1y ago

Dr. Bronners Pure-Castile Magic Bar Soaps (5 Ounce Variety Gift Pack) Almond Unscented Lavender Peppermint Citrus Rose - Made with Regenerative Organic Certified Oils Vegan Non-GMO

Dr. Bronner's$28.792,975 rev

2y ago

Alaffia Good Soap Peppermint Value Pack 4 Count 5 Ounce

Alaffia$14.40195 rev

3y ago

What buyers say about peppermint soap bar

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Best smell”

Cleansing16%

“Clean and Fresh”

Quality-Overall13%

“Great variety,”

Ease Of Cleaning6%

“Cleans well”

Value For Money5%

“Best price”

Lather5%

“Good lather”

Soft Feel4%

“Makes you skin feel soft and smooth”

Advertised Vs Actual Product3%

“As advertised”

Ingredients-Overall2%

“Good ingredients”

Durability2%

“We have been using it for years”

What buyers complain about

Smell24%

“Fishy smell”

Value For Money7%

“Waste of money”

Moist/Dry6%

“Very drying to skin”

Advertised Vs Actual Product5%

“Ad is deceptive”

Dilute/Watery5%

“Watered down”

Allergies4%

“Irritated Skin”

Leak-Proof3%

“The bottle came busted open and leaking”

Size-Overall3%

“Big bottle”

Lather2%

“The soap serves it purpose doesnt lather up immediately”

Strength2%

“this one is not as strong”

Top return reasons

Leak-Proof24%

Smell23%

Size-Overall17%

Value For Money7%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Moist/Dry3%

Product Condition3%

Color2%

Functionality-Overall2%

Common questions

Is peppermint soap bar profitable to sell on Amazon United States?: The niche generates $127K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (46/100).
How competitive is the peppermint soap bar niche?: 5 brands and 724 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in peppermint soap bar?: Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.
When does demand for peppermint soap bar peak?: Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
What does it cost to enter the peppermint soap bar niche?: Listings span $3.06–$54.27; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 13,164 reviews — the moat a new listing must climb.