Is peppermint soap profitable to sell on Amazon United States?

The niche generates $596K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the peppermint soap niche?

3 brands and 642 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in peppermint soap?

Top complaints mined from reviews: Smell, Leak-Proof, Dilute/Watery. The return rate is 0.2%.

When does demand for peppermint soap peak?

Demand peaks in Jun–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the peppermint soap niche?

Listings span $7.54–$25.71; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 23,140 reviews — the moat a new listing must climb.

peppermint soap

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+67.1%

90-day search growth — must beat 0% to launch

Avg price

Good$14.40

avg listing price — sweet spot $15–$100

Market size

Good$596K

$596K/yr · 326K searches

Price range

Good$7.54–$25.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad23,140.1

avg incumbent reviews — the moat a new listing must climb

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, peppermint soap is a $596K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

peppermint soap market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $576K–$720K; units × avg price
Conversion rate: 12.7%
Avg BSR: #244
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 1.0%
Avg brand age: 56 months
Avg seller age: 116 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

642

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Dr. Bronner's80%
Yoken12%
Dr. Natural8%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +67.1% search growth over the last 90 days.

Peak months: Jun, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top peppermint soap search terms

peppermint castile soap144K/yr +89.6%13.8% conv.
peppermint castile soap for plants16K/yr +226.8%14.6% conv.
dr bronners travel size21K/yr +92.6%3.7% conv.
dr natural castile soap22K/yr -0.9%3.3% conv.
castile soap peppermint14K/yr +49.8%7.8% conv.
castile peppermint soap10K/yr +78.1%10.3% conv.
dr bronner travel size9K/yr +59.2%3.8% conv.
castile soap liquid peppermint14K/yr +13.4%7.4% conv.
dr bronners pure castile soap travel size6K/yr +98.9%4.5% conv.
travel size dr bronner6K/yr +68.1%3.4% conv.

All search terms

Top peppermint soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Bronners Pure-Castile Magic Liquid Soap (Peppermint 8 Ounce)- Made with Organic Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan Non-GMO

Dr. Bronner's$10.114.8★70,581 rev

Dr. Bronners Pure-Castile Magic Liquid Soap - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More- Vegan Non-GMO- Body Wash- Peppermint 32oz

Dr. Bronner's$16.994.8★70,581 rev

Yoken EWG Peppermint Castile Soap Liquid 8oz Travel Size with Organic Oils

Yoken$9.554.6★3,630 rev

Dr. Natural Castile Liquid Soap Peppermint 32 oz - Plant-Based - Made with Organic Shea Butter - Rich in Coconut and Olive Oils - Sulfate and Paraben-Free Cruelty-Free - Multi-Purpose Soap

Dr. Natural$10.574.5★3,040 rev

Dr. Bronners - Pure-Castile Liquid Soap (Peppermint Travel Size 2 ounce) - Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$7.544.7★1,048 rev

Newest

by launch date

Yoken EWG Peppermint Castile Soap 32oz with Oils Multi-Purpose Cleanser

Yoken$16.293,630 rev

4mo ago

Yoken EWG Peppermint Castile Soap Liquid 8oz Travel Size with Organic Oils

Yoken$9.553,630 rev

10mo ago

Dr. Bronners Castile Soap Peppermint 18 In 1 Organic 3.4 Fl Oz

Dr. Bronner's$7.631 rev

10mo ago

Dr. Bronners Pure-Castile Liquid Magic Soap Refill - Made with Regenerative Organic Certified Oils 86% Less Plastic - 18-in-1 Uses for Face Body Wash Hand Soap Refill & More - Peppermint 32oz

Dr. Bronner's$15.943,811 rev

3y ago

Dr. Bronners Magic Soap-Pure-Castile Liquid Soap (2 Ounce Variety Gift Pack)- Regenerative Organic Certified Oils 18-in-1 Uses: Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$25.714,498 rev

9y ago

What buyers say about peppermint soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Clean scents”

Cleansing16%

“Rinses clean”

Quality-Overall15%

“Wonderful product for the entire family”

Ease Of Cleaning7%

“cleans very well”

Value For Money5%

“Good Price”

Soft Feel4%

“my face feels soft”

Advertised Vs Actual Product3%

“as advertised”

Lather3%

“Nice lather”

Ingredients-Overall2%

“Good ingredients”

Suitability Combination Skin2%

“Its also compatible with my sensitive skin”

What buyers complain about

Smell12%

“it's strange because sometimes it smells normal”

Leak-Proof12%

“arrived leaking”

Dilute/Watery8%

“Watered down”

Value For Money7%

“It was VERY pricey”

Size-Overall7%

“Big bottle”

Allergies3%

“Allergic Reaction”

Moist/Dry3%

“Not moisturizing”

Sensitivity-Overall3%

“if you use a lot especially with sensitive skin, it will burn”

Ease Of Cleaning3%

“Makes the sink look dull and dirty”

Lather2%

“doesnt lather unless you use quite a bit of it”

Top return reasons

Leak-Proof44%

Size-Overall14%

Smell13%

Value For Money6%

Advertised Vs Actual Product3%

Motor Power3%

Product Condition2%

Defective Material/Parts2%

Moist/Dry2%

Color1%

Common questions

Is peppermint soap profitable to sell on Amazon United States?: The niche generates $596K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the peppermint soap niche?: 3 brands and 642 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in peppermint soap?: Top complaints mined from reviews: Smell, Leak-Proof, Dilute/Watery. The return rate is 0.2%.
When does demand for peppermint soap peak?: Demand peaks in Jun–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the peppermint soap niche?: Listings span $7.54–$25.71; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 23,140 reviews — the moat a new listing must climb.