Peppermint Soap

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +67.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

+67.1%

Conversion, latest week

12.7%

Market size, estimated

$596Ka year

Peak month

September2.0× the quietest month

Top search term

peppermint castile soap144K searches a year

Listings sell for $14.40 on average, from $7.54 to $25.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $14.40 that is $36K to $43K a year per listing.

Average price

$14.40under the $15 to $100 sweet spot

Price range

$7.54–$25.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$36K–$43K

Returns

0.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #244 within Cleansers. It carries 23,140 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#244in Cleansers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

23,140per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months