peppermint shampoo and conditioner
Worth a lookShows low returns (0.5%), but a deep review moat (8,765 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.67avg listing price — sweet spot $15–$100
Price range
Good$5.80–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Market size
Okay$207K$207K/yr · 102K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,764.63avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, peppermint shampoo and conditioner is a $207K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
peppermint shampoo and conditioner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $149K–$187K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #498
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
69
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- Native71%
- OGX6%
- AnatoliaDaphne5%
- First Botany5%
- L LUSETA4%
- Botanic Hearth4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top peppermint shampoo and conditioner search terms
- mint shampoo and conditioner28K/yr
- peppermint shampoo and conditioner23K/yr
- native volumizing shampoo15K/yr
- native cucumber mint shampoo8K/yr
- native shampoo cucumber and mint8K/yr
- native volumizing shampoo and conditioner6K/yr
- native shampoo volumizing4K/yr
- native volumizing conditioner3K/yr
- shampoo and conditioner set mint3K/yr
- native conditioner cucumber mint3K/yr
Top peppermint shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Native Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Type Color & Treated From Fine to Dry Damaged Sulfate & Dye Free - Cucumber & Mint 16.5 fl oz each (2 pack)
Native$19.744.4★14,012 rev
Native Volumizing Shampoo Berries & Vanilla Cream 16.5 fl Oz.
Native$9.924.6★677 rev
Native Scalp Detox Shampoo and Conditioner Eucalyptus & Mint Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
Native$21.224.3★1,542 rev
OGX Extra Strength Refreshing Scalp + Rosemary Mint Shampoo Clarifying Shampoo for Oily Hair Visibly Helps Remove Oil & Residue to Clear Away Buildup Sulfate-Free Surfactants 13 fl. oz
OGX$5.804.6★1,086 rev
Native Volumizing Conditioner Berries & Vanilla Cream 16.5 fl Oz.
Native$9.834.6★585 rev
Newest
by launch date
Native Vanilla & Cactus Flower Shampoo and Conditioner Contain Naturally Derived Ingredients |All Hair Type Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
Native$20.081,542 rev
Native Volumizing Shampoo Berries & Vanilla Cream 16.5 fl Oz.
Native$9.92677 rev
Native Volumizing Conditioner Berries & Vanilla Cream 16.5 fl Oz.
Native$9.83585 rev
Native Strengthening Shampoo Cashmere & Rain 16.5 fl Oz.
Native$11.15677 rev
Native Volumizing Shampoo Cucumber and Mint 16.5 fl oz with Travolle Dispenser Pump
Native$27.581 rev
Trending
90-day click momentumNative Strengthening Shampoo Cashmere & Rain 16.5 fl Oz.
Native$11.154.6★
Native Volumizing Conditioner Berries & Vanilla Cream 16.5 fl Oz.
Native$9.834.6★
Native Volumizing Shampoo Berries & Vanilla Cream 16.5 fl Oz.
Native$9.924.6★
Native Scalp Detox Shampoo and Conditioner Eucalyptus & Mint Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack
Native$21.224.3★
Native Volumizing Shampoo Cucumber and Mint 16.5 fl oz with Travolle Dispenser Pump
Native$27.585.0★
What buyers say about peppermint shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Nicely scented”
“Excellent product”
“It feels clean”
“Feels good”
“Luxurious lather”
“Great value”
“moisturized”
“Decent ingredients”
“soft plus i have been losing less hair now so Im thrilled im not going to go bald now”
“effective”
What buyers complain about
“Smells strange”
“Defective Pump”
“Difficult to open”
“Makes my hair greasy”
“My hair is extremely dry”
“Hair falling out”
“Some people have skin sensitive to this”
“Not really effective”
“It dried the heck out of my hair”
“Defective Dispensers”
Top return reasons
Common questions
- Is peppermint shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $207K/yr across 16 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the peppermint shampoo and conditioner niche?
- 8 brands and 69 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in peppermint shampoo and conditioner?
- Top complaints mined from reviews: Smell, Motor Power, Ease Of Use. The return rate is 0.5%.
- When does demand for peppermint shampoo and conditioner peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the peppermint shampoo and conditioner niche?
- Listings span $5.80–$27.58; the average listing price is $18.67 (sweet spot $15–$100). The average incumbent carries 8,765 reviews — the moat a new listing must climb.