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Peppermint Shampoo and Conditioner

Maybe

An estimated 0.5% of orders come back. But the average product has 8,765 reviews to catch up to, so Peppermint Shampoo and Conditioner is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$207K/yr102K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
66%top-5 click share · 8 brands · 69 sellers

Flapen Score

Peppermint Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Peppermint Shampoo and Conditioner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Peppermint Shampoo and Conditioner 102K times last year and spent an estimated $207K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
10.9%
Market size, estimated
$207Ka year
Peak month
May1.7× the quietest month
Top search term
mint shampoo and conditioner28K searches a year

02 · Price

A sale here is worth $18.67.

Listings sell for $18.67 on average, from $5.80 to $27.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.67 that is $5K to $9K a year per listing.

Average price
$18.67inside the $15 to $100 sweet spot
Price range
$5.80–$27.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #498 within Shampoo & Conditioner Sets. It carries 8,765 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#498in Shampoo & Conditioner Sets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,765per listing
Listings tracked
16

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
73 months

Products

Top Peppermint Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

69

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 171%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Peppermint Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Peppermint Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mint shampoo and conditioner28K/yr
  • peppermint shampoo and conditioner23K/yr
  • native volumizing shampoo15K/yr
  • native cucumber mint shampoo8K/yr
  • native shampoo cucumber and mint8K/yr
  • native volumizing shampoo and conditioner6K/yr
  • native shampoo volumizing4K/yr
  • native volumizing conditioner3K/yr
  • shampoo and conditioner set mint3K/yr
  • native conditioner cucumber mint3K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.5%of orders come back
“Smells strange”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Peppermint Shampoo and Conditioner questions

Answered from the same tracked data.