Is peppermint perfume profitable to sell on Amazon United States?

The niche generates $58K/yr across 32 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the peppermint perfume niche?

18 brands and 191 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in peppermint perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.

When does demand for peppermint perfume peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the peppermint perfume niche?

Listings span $5.03–$42.78; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.

peppermint perfume

Worth a look

Shows low returns (0.2%), but a small market ($58K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.62

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$5.03–$42.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,773.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Market size

Bad$58K

$58K/yr · 78K searches

According to Flapen's Amazon United States niche tracking, peppermint perfume is a $58K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

peppermint perfume market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $53K–$70K; units × avg price
Conversion rate: 4.2%
Avg BSR: #1,288
Page quality: 0%
Prime: 69%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

191

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

24%

Bath & Body Works39%
Tree Hut16%
Gya Labs6%
Nature's Truth5%
Aura Cacia5%
Forever 215%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top peppermint perfume search terms

peppermint body spray14K/yr +32.6%5.3% conv.
twisted peppermint bath and body works18K/yr -27.9%3.6% conv.
mint perfume9K/yr +2.3%1.0% conv.
peppermint perfume15K/yr -4.8%1.7% conv.
mint body spray5K/yr +10.3%3.4% conv.
twisted peppermint8K/yr -37.4%3.3% conv.
bath and body works twisted peppermint5K/yr -26.2%1.7% conv.
bath and body works peppermint4K/yr +1.6%4.4% conv.

All search terms

Top peppermint perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree Hut Merry Mint Hair & Body Mist Spritz On for a Refreshed Feel or Layer with Your Favorite Scents Versatile Body Spray Limited Edition Holiday 6 Fl Oz.

Tree Hut$10.524.3★103 rev

Bath and Body Works - Twisted Peppermint - Fine Fragrance Mist and Ultra Shea Body Cream - Full Size Winter 2019

Bath & Body Works$23.854.5★98 rev

Gya Labs Peppermint Hydrosol - 3.4 Fl Oz - Hydrating Face & Body Mist for Skin Toner & Hair Refresher - As Pillow Room & Linen Spray for Fresh Scent

Gya Labs$10.574.2★3,889 rev

Natures Truth Peppermint Essential Oil Spray | 2.4 Fluid Ounces | for Aromatherapy | Plant Based Non-GMO & Gluten Free

Nature's Truth$8.024.6★1,367 rev

Aura Cacia Room and Body Mist Refreshing Peppermint 4 Fluid Ounce

Aura Cacia$9.904.3★363 rev

Newest

by launch date

Silk Road Organic Peppermint Essential Oil Spray for Head Tension Nausea Morning Sickness Energy & Focus - 1 oz. USDA Certified Body Spray - Always Pure Always Organic

Silk Road Organic$15.107,124 rev

7mo ago

Tree Hut Merry Mint Hair & Body Mist Spritz On for a Refreshed Feel or Layer with Your Favorite Scents Versatile Body Spray Limited Edition Holiday 6 Fl Oz.

Tree Hut$10.52103 rev

8mo ago

Tree Hut Mini Merry Mint Hair & Body Mist Refreshing Body Spray Layer with Favorite Scents Travel Size 1.26 fl oz

Tree Hut$5.03149 rev

8mo ago

Sol de Janeiro Cheirosa 39 Limited Edition Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Sol de Janeiro$23.801,028 rev

10mo ago

Atralia Absolute Chill 100ml EDP Citrus Mint Perfume for Men & Women | Green Lemon Mint Orange Blackcurrant | Summer Fresh Long-Lasting Fragrance

Atralia$28.33455 rev

11mo ago

What buyers say about peppermint perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Soft fragrance”

Quality-Overall6%

“Excellent Product”

Value For Money5%

“Great deal”

Durability3%

“Its strong and lasts a long time”

Advertised Vs Actual Product3%

“Just what I wanted”

Efficiency2%

“Effective & great”

Ease Of Use1%

“Easy to use”

Size-Overall1%

“Nice size”

Suitability Hot Weather1%

“Its great for hot weather”

Soft Feel1%

“coconut and creamy”

What buyers complain about

Smell55%

“Scent does not last long”

Durability7%

“Doesn't last”

Value For Money6%

“Not worth the price”

Leak-Proof3%

“Leaky bottle”

Size-Overall2%

“The stick is small”

Advertised Vs Actual Product2%

“Not as described”

Strength1%

“this time it is not as strong as it used to be”

Quality-Overall1%

“Its so cheap”

Allergies1%

“Allergic Reaction”

Oily/Greasy1%

“Oil”

Top return reasons

Smell40%

Leak-Proof19%

Size-Overall8%

Advertised Vs Actual Product8%

Functionality-Overall7%

Value For Money2%

Defective Material/Parts2%

Strength2%

Oily/Greasy2%

Product Condition1%

Common questions

Is peppermint perfume profitable to sell on Amazon United States?: The niche generates $58K/yr across 32 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the peppermint perfume niche?: 18 brands and 191 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in peppermint perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
When does demand for peppermint perfume peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the peppermint perfume niche?: Listings span $5.03–$42.78; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.