Is peppermint lotion profitable to sell on Amazon United States?

The niche generates $193K/yr across 27 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the peppermint lotion niche?

14 brands and 816 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in peppermint lotion?

Top complaints mined from reviews: Smell, Moist/Dry, Thickness. The return rate is 0.8%.

When does demand for peppermint lotion peak?

Demand peaks in Jan–Dec; the busiest month runs 10.4× the quietest.

What does it cost to enter the peppermint lotion niche?

Listings span $3.65–$45.38; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 2,779 reviews — the moat a new listing must climb.

peppermint lotion

Worth a look

Shows low returns (0.8%), but soft demand (+0.4% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.72

avg listing price — sweet spot $15–$100

Price range

Good$3.65–$45.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$193K

$193K/yr · 203K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,779

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, peppermint lotion is a $193K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

peppermint lotion market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $167K–$209K; units × avg price
Conversion rate: 5.7%
Avg BSR: #536
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 4.6%
Avg brand age: 80 months
Avg seller age: 121 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

816

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

13%

Dr. Bronner's57%
Hempz7%
J.R. Watkins6%
Essentially KateS6%
Native6%
Plant Therapy4%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 10.4×

Open Trend

Top peppermint lotion search terms

peppermint lotion62K/yr +16.2%4.2% conv.
dr bronners lotion36K/yr -5.1%4.0% conv.
dr bronners body lotion21K/yr -21.6%4.7% conv.
dr bronner lotion16K/yr -7.9%4.7% conv.
mint lotion13K/yr +18.9%3.9% conv.
peppermint body lotion15K/yr +24.7%4.5% conv.
peppermint lotion for body8K/yr +29.3%8.7% conv.
peppermint moisturizer3K/yr +57.1%0.1% conv.
mint body lotion4K/yr +12.8%5.0% conv.
dr bronner body lotion4K/yr -9.0%4.6% conv.

All search terms

Top peppermint lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Bronners Organic Lotion (Peppermint 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO

Dr. Bronner's$16.904.2★6,035 rev

Dr. Bronners Organic Lotion (Orange Lavender 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO

Dr. Bronner's$16.404.2★6,035 rev

Dr. Bronners Organic Lotion (Patchouli Lime 8 Ounce) Organic Moisturizer for Hands Face & Body Vegan Non-GMO

Dr. Bronner's$16.674.2★6,035 rev

Dr Bronners Organic Peppermint Hand and Body Lotion Made with Organic Oils Used for Face and Body Certified Fair Trade & Vegan Friendly 236ml Recycled Bottle

Dr. Bronner's$17.564.3★149 rev

J.R. Watkins Daily Moisturizing Body Lotion Peppermint 18 fl oz 2 Pack

J.R. Watkins$22.614.4★166 rev

Newest

by launch date

Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula

Essentially KateS$9.521,952 rev

5mo ago

Weleda Skin Food Body Lotion

Weleda$13.84165 rev

7mo ago

California Naturals Classic Clean Body Lotion for Dry Skin Moisturizing Lightweight with Shea Butter Naturally Scented Vegan Sulfate Paraben & Phthalate Free Toasted Coconut 16.5 oz

California Naturals$16.20212 rev

7mo ago

Essentially KateS Peppermint + Eucalyptus Cooling Blend Cream Lotion 4 Fl Oz - enriched with Ceramide 1 3 and 6II - Soothing After Physical Activity - Providing comfort for overworked muscles.

Essentially KateS$9.172,608 rev

9mo ago

Hempz Pink Peppermint Meringue Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition

Hempz$3.651,111 rev

11mo ago

What buyers say about peppermint lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Fresh scent”

Moist/Dry12%

“Great moisturizer”

Quality-Overall7%

“conscious brand that makes quality products”

Soft Feel6%

“Leaves skin soft”

Absorbency4%

“absorbs nicely”

Suitability Dry Skin3%

“works well helps dry skin”

Value For Money3%

“reasonably priced”

Efficiency2%

“Effective”

Allergies2%

“Perfect for sensitive skin and allergies”

Itch Relief2%

“Anti itch cream”

What buyers complain about

Smell22%

“Very strong smell”

Moist/Dry5%

“Not moisturizing”

Thickness4%

“I was disappointed in the thickness of the cream”

Motor Power4%

“first bottle came with a broken pump”

Allergies3%

“Irritated”

Value For Money2%

“Waste of money”

Advertised Vs Actual Product2%

“I think the appearance is deceiving”

Dilute/Watery2%

“very watery like”

Ingredients-Overall2%

“This had a bunch of chemicals in it”

Size-Overall2%

“Because the bottle is much smaller than the current products that I use”

Top return reasons

Smell43%

Motor Power21%

Leak-Proof7%

Advertised Vs Actual Product6%

Dispensing Mechanism3%

Moist/Dry3%

Functionality-Overall2%