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Peppermint Lotion

Maybe

Returns run at only 0.8% of orders. But demand is soft, at +0.4% this quarter, so Peppermint Lotion is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$193K/yr203K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 816 sellers

Flapen Score

Peppermint Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Peppermint Lotion is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Peppermint Lotion 203K times last year and spent an estimated $193K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
5.7%
Market size, estimated
$193Ka year
Peak month
December10.4× the quietest month
Top search term
peppermint lotion62K searches a year

02 · Price

A sale here is worth $16.72.

Listings sell for $16.72 on average, from $3.65 to $45.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.72 that is $4K to $8K a year per listing.

Average price
$16.72inside the $15 to $100 sweet spot
Price range
$3.65–$45.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #536 within Lotions. It carries 2,779 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#536in Lotions
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,779per listing
Listings tracked
27

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
80 months

Products

Top Peppermint Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

816

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

13%

  • Dr. Bronner's57%
  • Hempz7%
  • J.R. Watkins6%
  • Essentially KateS6%
  • Native6%
  • Plant Therapy4%
  • Open — no brand owns it (8 brands, 13%)

Demand

Peppermint Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Peppermint Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint lotion62K/yr
  • dr bronners lotion36K/yr
  • dr bronners body lotion21K/yr
  • dr bronner lotion16K/yr
  • mint lotion13K/yr
  • peppermint body lotion15K/yr
  • peppermint lotion for body8K/yr
  • peppermint moisturizer3K/yr
  • mint body lotion4K/yr
  • dr bronner body lotion4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.02

Very strong smell

Horrific Scent

Smells weird

Moist/Dry5%+0.60

Not moisturizing

Seemed dried out

Not hydrating

Thickness4%

I was disappointed in the thickness of the cream

The cream is a thick

very thick

Motor Power4%−0.07

first bottle came with a broken pump

The pump in the bottle does not open

Pump didnt work

Allergies3%

Irritated

my skin is SO itchy

Gave me a rash

Love

Smell28%−0.02

Fresh scent

AMAZING scent

Light fragrance

Moist/Dry12%+0.60

Great moisturizer

Great moisturizer

Hydrates skin

Quality-Overall7%+0.70

conscious brand that makes quality products

Quality lotion

Amazing quality

Soft Feel6%

Leaves skin soft

Smooth and silky

Silky soft

Absorbency4%+0.29

absorbs nicely

absorbs quickly

it absorbs into the skin

Return

0.8% Return rate 8% Fixable by listing

Smell43%▇█▆▇██

Very strong smell

Horrific Scent

Smells weird

Motor Power21%▆▆███▇

first bottle came with a broken pump

The pump in the bottle does not open

Pump didnt work

Leak-Proof7%▇▆█▆▄▅
Advertised Vs Actual Product6%█▄▆▅▆▅

I think the appearance is deceiving

I think the name itself is misleading

Improper advertising

Dispensing Mechanism3%█▇▆█▃▅

FAQ

Common Peppermint Lotion questions

Answered from the same tracked data.