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Peppermint Lotion

Maybe

An estimated 0.8% of orders come back. But demand is soft, at +0.4% this quarter, so Peppermint Lotion is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$193K/yr203K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 816 sellers

Flapen Score

Peppermint Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Peppermint Lotion is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Peppermint Lotion 203K times last year and spent an estimated $193K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
5.7%
Market size, estimated
$193Ka year
Peak month
December10.4× the quietest month
Top search term
peppermint lotion62K searches a year

02 · Price

A sale here is worth $16.72.

Listings sell for $16.72 on average, from $3.65 to $45.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.72 that is $4K to $8K a year per listing.

Average price
$16.72inside the $15 to $100 sweet spot
Price range
$3.65–$45.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #536 within Lotions. It carries 2,779 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#536in Lotions
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,779per listing
Listings tracked
27

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
80 months

Products

Top Peppermint Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

816

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

13%

  • Brand 157%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 13%)

Demand

Peppermint Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Peppermint Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint lotion62K/yr
  • dr bronners lotion36K/yr
  • dr bronners body lotion21K/yr
  • dr bronner lotion16K/yr
  • mint lotion13K/yr
  • peppermint body lotion15K/yr
  • peppermint lotion for body8K/yr
  • peppermint moisturizer3K/yr
  • mint body lotion4K/yr
  • dr bronner body lotion4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Lotion

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.8%of orders come back
“Very strong smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Peppermint Lotion questions

Answered from the same tracked data.