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Peppermint Hand Soap

Fail

The top 5 brands take 100% of clicks, so Peppermint Hand Soap is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$145K/yr69K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
83%top-5 click share · 6 brands · 630 sellers

Flapen Score

Peppermint Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Peppermint Hand Soap is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Peppermint Hand Soap 69K times last year and spent an estimated $145K. The top 5 brands take 100% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
15.3%
Market size, estimated
$145Ka year
Top search term
peppermint hand soap26K searches a year

02 · Price

A sale here is worth $13.82.

Listings sell for $13.82 on average, from $3.16 to $33.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $13.82 that is $7K to $10K a year per listing.

Average price
$13.82under the $15 to $100 sweet spot
Price range
$3.16–$33.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #364 within Foot & Hand Care. It carries 9,357 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
5.8%
Average rank
#364in Foot & Hand Care
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
9,357per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Peppermint Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

630

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Peppermint Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.3× · 9 of 12 months tracked

Search terms

Top Peppermint Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint hand soap26K/yr
  • mint hand soap7K/yr
  • mrs meyers hand soap mint3K/yr
  • peppermint hand soap refill5K/yr
  • mrs meyers peppermint hand soap10K/yr
  • meyers peppermint hand soap7K/yr
  • mrs meyers hand soap peppermint6K/yr
  • meyers hand soap peppermint4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Hand Soap

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.3%of orders come back
“Weird smell”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Peppermint Hand Soap questions

Answered from the same tracked data.