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Peppermint Foot Cream

Fail

The top 5 products take 77% of clicks, so Peppermint Foot Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$103K/yr101K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
77%top-5 click share · 11 brands · 57 sellers

Flapen Score

Peppermint Foot Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Peppermint Foot Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Foot Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Peppermint Foot Cream 101K times last year and spent an estimated $103K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
7.5%
Market size, estimated
$103Ka year
Peak month
January2.3× the quietest month
Top search term
peppermint foot cream26K searches a year

02 · Price

A sale here is worth $13.58.

Listings sell for $13.58 on average, from $6.60 to $27.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.58 that is $3K to $7K a year per listing.

Average price
$13.58under the $15 to $100 sweet spot
Price range
$6.60–$27.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #413 within Foot & Hand Care. It carries 2,319 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#413in Foot & Hand Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,319per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Peppermint Foot Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

57

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Brand 134%
  • Brand 230%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Peppermint Foot Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Peppermint Foot Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint foot cream26K/yr
  • gold bond therapeutic foot cream23K/yr
  • peppermint foot lotion16K/yr
  • cooling foot cream10K/yr
  • burts bees peppermint foot lotion6K/yr
  • cooling foot lotion4K/yr
  • mint foot cream5K/yr
  • peppermint lotion for feet4K/yr
  • gold bond therapeutic foot cream 8 oz3K/yr
  • gold bond foot cream therapeutic3K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Foot Cream

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.5%of orders come back
“very faint smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Peppermint Foot Cream questions

Answered from the same tracked data.