Is peppermint foot cream profitable to sell on Amazon United States?

The niche generates $103K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (46/100).

How competitive is the peppermint foot cream niche?

11 brands and 57 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in peppermint foot cream?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Heating. The return rate is 0.5%.

When does demand for peppermint foot cream peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the peppermint foot cream niche?

Listings span $6.60–$27.49; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 2,319 reviews — the moat a new listing must climb.

peppermint foot cream

Skip it

A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.58

avg listing price — sweet spot $15–$100

Price range

Good$6.60–$27.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,319.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Market size

Okay$103K

$103K/yr · 101K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, peppermint foot cream is a $103K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

peppermint foot cream market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $136K–$170K; units × avg price
Conversion rate: 7.5%
Avg BSR: #413
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 0.4%
Avg brand age: 80 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

Gold Bond34%
Essentially KateS30%
Cake Beauty7%
The Body Shop5%
Majestic Pure5%
Burt's Bees5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top peppermint foot cream search terms

peppermint foot cream26K/yr +9.9%8.1% conv.
gold bond therapeutic foot cream23K/yr -35.1%15.7% conv.
peppermint foot lotion16K/yr +30.8%8.7% conv.
cooling foot cream10K/yr +106.8%6.7% conv.
burts bees peppermint foot lotion6K/yr +145.3%3.5% conv.
cooling foot lotion4K/yr +74.1%6.6% conv.
mint foot cream5K/yr +16.9%7.5% conv.
peppermint lotion for feet4K/yr +28.6%8.1% conv.
gold bond therapeutic foot cream 8 oz3K/yr -36.0%19.7% conv.
gold bond foot cream therapeutic3K/yr -87.6%11.4% conv.

All search terms

Top peppermint foot cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Bond Therapeutic Foot Cream 4 oz. With Jojoba & Peppermint Oil Foot Moisturizer- pack of 1

Gold Bond$6.604.7★5,880 rev

Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula

Essentially KateS$9.474.5★1,923 rev

Cake Beauty Walk Triplemint Foot Crme 3.5 Fluid Ounce

Cake Beauty$7.184.6★3,128 rev

The Body Shop Peppermint Invigorating Foot Cream | Cooling Moisturizer for Dry cracked Feet | 48 Hour Moisture Vegan 100 ml / 3.3 oz

The Body Shop$18.304.2★226 rev

Majestic Pure Peppermint Foot Cream Warming Cream - Calluses Dry Cracked Feet Hands Heels Elbow Nails and Knees - Softens & Moisturizes Skin - 8 oz

Majestic Pure$9.924.4★9,626 rev

Newest

by launch date

Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula

Essentially KateS$9.471,923 rev

5mo ago

Essentially KateS Peppermint + Eucalyptus Cooling Blend Cream Lotion 4 Fl Oz - enriched with Ceramide 1 3 and 6II - Soothing After Physical Activity - Providing comfort for overworked muscles.

Essentially KateS$9.152,539 rev

9mo ago

The Body Shop Peppermint Invigorating Foot Cream | Cooling Moisturizer for Dry cracked Feet | 48 Hour Moisture Vegan 100 ml / 3.3 oz

The Body Shop$18.30226 rev

2y ago

Majestic Pure Peppermint Foot Cream Warming Cream - Calluses Dry Cracked Feet Hands Heels Elbow Nails and Knees - Softens & Moisturizes Skin - 8 oz

Majestic Pure$9.929,626 rev

2y ago

J R Watkins Foot & Body Lotion Peppermint 18 fl oz (532 ml)

J.R. Watkins$18.881,056 rev

8y ago

What buyers say about peppermint foot cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Fresh scent”

Moist/Dry12%

“The hydration is impressive”

Soft Feel11%

“Makes your feet soft”

Quality-Overall10%

“Excellent foot cream”

Efficiency4%

“Does great job on feet”

Thickness3%

“This lotion is thick, smooth, and creamy”

Value For Money3%

“Definitely worth the money”

Absorbency2%

“absorbs well”

Comfort-Overall2%

“so much more comfortable”

Suitability Dry Skin1%

“I think with regular use this will great dimension the dryness all together”

What buyers complain about

Smell12%

“very faint smell”

Advertised Vs Actual Product10%

“Not as advertised”

Heating9%

“does not heat thats what your ad states”

Thickness5%

“I was disappointed in the thickness of the cream”

Moist/Dry4%

“It's just not as hydrating as I thought it would be”

Motor Power4%

“Pumping Pump Won't Pump”

Dilute/Watery3%

“kind of watery feeling”

Texture/Consistency-Overall2%

“The consistency of the cream is a very light”

Value For Money2%

“more expensive”

Functionality-Overall2%

“it didnt work”

Top return reasons

Smell31%

Advertised Vs Actual Product18%

Functionality-Overall7%

Product Condition6%

Leak-Proof5%

Moist/Dry5%