Is peppermint body wash profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Launch it (57/100).

How competitive is the peppermint body wash niche?

4 brands and 667 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in peppermint body wash?

Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.2%.

When does demand for peppermint body wash peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 25.6× the quietest.

What does it cost to enter the peppermint body wash niche?

Listings span $9.55–$64.76; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 30,549 reviews — the moat a new listing must climb.

peppermint body wash

Launch it

A $2.9M/yr market growing +39.0% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible$2.9M

$2.9M/yr · 971K searches

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.79

avg listing price — sweet spot $15–$100

Price range

Great$9.55–$64.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+39.0%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad30,548.77

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, peppermint body wash is a $2.9M/yr Amazon United States market (971K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

peppermint body wash market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $2.2M–$2.7M; units × avg price
Conversion rate: 13.7%
Avg BSR: #160
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 119 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

667

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Dr. Bronner's88%
Dr. Natural5%
Yoken4%
RENPURE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 25.6×

Open Trend

Top peppermint body wash search terms

dr bronners peppermint181K/yr +56.0%11.1% conv.
peppermint castile soap144K/yr +89.6%14.2% conv.
peppermint soap119K/yr +19.9%7.6% conv.
dr bonners pure castile peppermint soap for cleaning surfaces58K/yr -1.1%8.6% conv.
peppermint body wash92K/yr +9.0%3.4% conv.
renpure body wash77K/yr -11.3%5.1% conv.
mint body wash44K/yr +26.4%1.8% conv.
dr. bronners peppermint castile soap41K/yr +73.3%10.6% conv.
peppermint castile soap for plants16K/yr +226.8%12.7% conv.
dr bronners pure castile soap peppermint23K/yr +68.2%9.3% conv.

All search terms

Top peppermint body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Bronners Pure-Castile Magic Liquid Soap (Peppermint 8 Ounce)- Made with Organic Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan Non-GMO

Dr. Bronner's$10.114.8★70,581 rev

Dr. Bronners Pure-Castile Magic Liquid Soap - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More- Vegan Non-GMO- Body Wash- Peppermint 32oz

Dr. Bronner's$16.994.8★70,581 rev

Dr. Bronners Pure-Castile Magic Bar Soaps (Peppermint 5oz 2-Pack) Made with Regenerative Organic Certified Oils Soap Bars for Men & Women Gentle for Face & Body Vegan Non-GMO

Dr. Bronner's$10.004.8★6,880 rev

Dr. Bronners Pure-Castile Liquid Magic Soap Refill - Made with Regenerative Organic Certified Oils 86% Less Plastic - 18-in-1 Uses for Face Body Wash Hand Soap Refill & More - Peppermint 32oz

Dr. Bronner's$15.944.8★3,811 rev

Dr. Bronners Pure-Castile Liquid Soap - Peppermint 32oz

Dr. Bronner's$14.694.8★15,894 rev

Newest

by launch date

Yoken EWG Peppermint Castile Soap Liquid 8oz Travel Size with Organic Oils

Yoken$9.553,630 rev

10mo ago

Dr. Bronners Pure-Castile Liquid Magic Soap Bottle & Refill Carton - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Wash Hand Soap Refill- Peppermint 32oz

Dr. Bronner's$32.602,494 rev

2y ago

Renpure Tea Tree & Mint Body Wash - Cleanses Invigorates & Refreshes Skin Without Over-Drying - For All Skin Types - Tea Tree Leaf Oil Spearmint Leaf Oil - 24 Fl Oz each 2 Pack

RENPURE$14.431,600 rev

3y ago

Dr. Bronners Pure-Castile Liquid Magic Soap Refill - Made with Regenerative Organic Certified Oils 86% Less Plastic - 18-in-1 Uses for Face Body Wash Hand Soap Refill & More - Peppermint 32oz

Dr. Bronner's$15.943,811 rev

3y ago

Dr. Natural Castile Liquid Soap Peppermint 32 oz - Plant-Based - Made with Organic Shea Butter - Rich in Coconut and Olive Oils - Sulfate and Paraben-Free Cruelty-Free - Multi-Purpose Soap

Dr. Natural$10.573,040 rev

10y ago

What buyers say about peppermint body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Clean, invigorating scent”

Cleansing16%

“Rinses clean”

Quality-Overall15%

“Excellent product, been using it for years”

Ease Of Cleaning7%

“cleans very well”

Value For Money6%

“Excellent value”

Soft Feel4%

“my face feels soft”

Advertised Vs Actual Product4%

“As advertised”

Lather4%

“Easy to lather up”

Ingredients-Overall3%

“Good ingredients”

Durability2%

“lasts for a couple months”

What buyers complain about

Leak-Proof15%

“arrived leaking”

Smell12%

“It smells really bad”

Value For Money8%

“Waste of money”

Dilute/Watery5%

“Watered down”

Allergies5%

“Allergic Reaction”

Size-Overall4%

“Its a lil bigger than I expected”

Moist/Dry3%

“Very drying to the skin”

Lather3%

“Doesn't lather well”

Sensitivity-Overall3%

“if you use a lot especially with sensitive skin, it will burn”

Ease Of Cleaning2%

“Makes the sink look dull and dirty”

Top return reasons

Leak-Proof48%

Smell13%

Size-Overall9%

Value For Money4%

Advertised Vs Actual Product3%

Motor Power3%

Defective Material/Parts3%

Product Condition2%

Moist/Dry2%

Color1%

Common questions

Is peppermint body wash profitable to sell on Amazon United States?: The niche generates $2.9M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Launch it (57/100).
How competitive is the peppermint body wash niche?: 4 brands and 667 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in peppermint body wash?: Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.2%.
When does demand for peppermint body wash peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 25.6× the quietest.
What does it cost to enter the peppermint body wash niche?: Listings span $9.55–$64.76; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 30,549 reviews — the moat a new listing must climb.