Peony Perfume

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

6.1%

Market size, estimated

$216Ka year

Peak month

May2.4× the quietest month

Top search term

peony perfume28K searches a year

Listings sell for $41.43 on average, from $6.30 to $137.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $41.43 that is $4K to $10K a year per listing.

Average price

$41.43inside the $15 to $100 sweet spot

Price range

$6.30–$137.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

0.1%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #377 within Women's. It carries 3,039 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

95%

Out of stock, average day

1.2%

Average rank

#377in Women's

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,039per listing

Listings tracked

19

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

67 months