peony perfume
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$41.43avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.30–$137.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Market size
Okay$216K$216K/yr · 85K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,038.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, peony perfume is a $216K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
peony perfume market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $124K–$166K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #377
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 47%
- Out of stock
- 1.2%
- Avg brand age
- 67 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
99
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
11%
- Fine'ry39%
- Jo Malone36%
- Bodycology5%
- BOM4%
- BEAUTE DE PROVENCE3%
- Victoria's Secret2%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 2.4×
Top peony perfume search terms
- peony perfume28K/yr
- jo malone peony & blush suede19K/yr
- finery flower bed perfume10K/yr
- peony perfumes for women6K/yr
- peony body spray4K/yr
- finery flower bed4K/yr
- jo malone peony4K/yr
- peony and blush suede jo malone3K/yr
- finery perfume flower bed3K/yr
- jo malone peony blush suede perfume2K/yr
Top peony perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Finery Flower Bed Peony Apple Eau de Parfum - Long-Lasting Perfume for Women - Lush Peony Green Apple & Blooming Jasmine - Floral Fresh Full Size Hair & Body Fragrance Gift for Her (60mL)
Fine'ry$19.564.2★101 rev
Finery Flower Bed Peony Apple Hair + Body Fragrance Mist Spray for Women - Long-Lasting Floral Fresh Clean Scent with Lush Peony Green Apple & Blooming Jasmine Vegan Gift for Girls (5 Fl Oz)
Fine'ry$14.424.7★87 rev
Jo Malone London Peony & Blush Suede Cologne Spray .3 oz
Jo Malone$27.764.2★180 rev
Jo Malone Peony & Blush Suede for Women Cologne Spray 3.4 Ounce
Jo Malone$137.854.1★105 rev
Jo Malone Peony & Blush Suede for Women Eau De Cologne Spray 3.4 Ounces clear
Jo Malone$121.794.4★261 rev
Newest
by launch date
Perfume for Women Alcohol-Free Long Lasting Floral Fragrance Light & Soft Scent with Rose Jasmine & Peony Peach Patchouli & Musk Base 100ml / 3.4 fl oz Gift for Women & Moms (Velvet Bloom)
FF FRAGRFLOWING$29.24176 rev
Viktor&Rolf - Flowerbomb Pretty Peony - Floral & Fruity Perfume for Women - With Strawberry Peony & Soft Musks - 0.3 Fl Oz Travel Size
Viktor&Rolf$34.1683 rev
Finery Flower Bed Eau De Parfum & Body Mist Gift Set | Floral & Sweet Notes Of Lush Peony & Green Apple | Fine Mist Spray & Perfume For Women | Fragrance Layering Duo (2oz + 5oz)
Fine'ry$38.7618 rev
Finery Flower Bed Peony Apple Eau de Parfum - Long-Lasting Perfume for Women - Lush Peony Green Apple & Blooming Jasmine - Floral Fresh Full Size Hair & Body Fragrance Gift for Her (60mL)
Fine'ry$19.56101 rev
Finery Flower Bed Peony Apple Hair + Body Fragrance Mist Spray for Women - Long-Lasting Floral Fresh Clean Scent with Lush Peony Green Apple & Blooming Jasmine Vegan Gift for Girls (5 Fl Oz)
Fine'ry$14.4287 rev
Trending
90-day click momentumPerfume for Women Alcohol-Free Long Lasting Floral Fragrance Light & Soft Scent with Rose Jasmine & Peony Peach Patchouli & Musk Base 100ml / 3.4 fl oz Gift for Women & Moms (Velvet Bloom)
FF FRAGRFLOWING$29.244.3★
Viktor&Rolf - Flowerbomb Pretty Peony - Floral & Fruity Perfume for Women - With Strawberry Peony & Soft Musks - 0.3 Fl Oz Travel Size
Viktor&Rolf$34.164.3★
Finery Flower Bed Peony Apple Eau de Parfum - Long-Lasting Perfume for Women - Lush Peony Green Apple & Blooming Jasmine - Floral Fresh Full Size Hair & Body Fragrance Gift for Her (60mL)
Fine'ry$19.564.2★
Finery Flower Bed Eau De Parfum & Body Mist Gift Set | Floral & Sweet Notes Of Lush Peony & Green Apple | Fine Mist Spray & Perfume For Women | Fragrance Layering Duo (2oz + 5oz)
Fine'ry$38.764.3★
Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.474.6★
What buyers say about peony perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“great value”
“Soft and pretty”
“Loved good size”
“perfect for gifting”
“The bottle is absolutely beautiful”
“Long lasting and strong”
“it was a great moisturizer as well”
“Exact match to description”
“It feels more light”
What buyers complain about
“Didn't like the smell”
“Over priced”
“lasts only a short amount of time”
“This bottle is small very small”
“Sprayer leaked everywhere”
“Needs better way to keep closed”
“Not as good as I expected”
“Lack of description and packaging”
“Doesnt stick does last”
“I get irritated by them”
Top return reasons
Common questions
- Is peony perfume profitable to sell on Amazon United States?
- The niche generates $216K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the peony perfume niche?
- 12 brands and 99 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in peony perfume?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for peony perfume peak?
- Demand peaks in May–Jun–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the peony perfume niche?
- Listings span $6.30–$137.85; the average listing price is $41.43 (sweet spot $15–$100). The average incumbent carries 3,039 reviews — the moat a new listing must climb.