Penrose Skin Body Butter

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

2.4%

Market size, estimated

$214Ka year

Top search term

penrose skin body butter for men145K searches a year

Listings sell for $27.97 on average, from $9.42 to $40.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $27.97 that is $7K to $14K a year per listing.

Average price

$27.97inside the $15 to $100 sweet spot

Price range

$9.42–$40.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #346 within Body Butters. It carries 284 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

79%

Out of stock, average day

10.7%

Average rank

#346in Body Butters

Average rating

3.88 starsAmazon United States average 4.42 stars

Average reviews

284per listing

Listings tracked

14

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

40 months