Is penrose skin body butter profitable to sell on Amazon United States?

The niche generates $214K/yr across 14 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the penrose skin body butter niche?

9 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in penrose skin body butter?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.

What does it cost to enter the penrose skin body butter niche?

Listings span $9.42–$40.31; the average listing price is $27.97 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

penrose skin body butter

Worth a look

Shows low returns (0.3%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.97

avg listing price — sweet spot $15–$100

Review moat

Great284

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.42–$40.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$214K

$214K/yr · 324K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, penrose skin body butter is a $214K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

penrose skin body butter market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $168K–$224K; units × avg price
Conversion rate: 2.4%
Avg BSR: #346
Page quality: 0%
Prime: 79%
Sponsored: 100%
Out of stock: 10.7%
Avg brand age: 40 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Penrose Skin52%
Allaura Beauty14%
Derperzi10%
SDUQULK9%
Crowned Skin6%
RTQSU3%
Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 32 weeks — -13.3% search growth over the last 90 days.

Open Trend

Top penrose skin body butter search terms

penrose skin body butter for men145K/yr -4.6%1.9% conv.
penrose skin baccarat rouge pheromone body butter for men35K/yr +40.5%1.7% conv.
penrose skin50K/yr -20.4%0.7% conv.
mariano body butter for men4K/yr >1,000%1.6% conv.
penrose body butter7K/yr +62.4%1.1% conv.
penrose skin crimson 5403K/yr +51.1%1.2% conv.
penrose body butter for men4K/yr +72.1%1.6% conv.
penrose skin body butter70K/yr -93.8%1.0% conv.
penrose skin body butter for men baccarat 5403K/yr -15.8%0.7% conv.
penrose skin body butter aventus2K/yr -98.6%0.0% conv.

All search terms

Top penrose skin body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Body Butter Penrose Skin Body Butter for Men Scents Body Cream with Shea Butter Cocoa Butter & Coconut Oil Hydration That Hits & Long-Lasting Scent & Non-greasy (1 PCS)

Penrose Skin$26.493.7★79 rev

Allaura Beauty Pheromone Body Butter Men Mens Skin Cream Cologne-Inspired Fragrance Moisturizer with Shea Butter Cocoa Butter & Coconut Oil Non-Greasy Hydrating Body Cream - Woody Amber

Allaura Beauty$28.304.3★28 rev

Penrose Skin - Crimson Hydrating Pheromone Body Butter for Men - 5 Oz

Penrose Skin$34.942.4★4 rev

Body Butter Penrose Skin Body Butter for Men Scents Body Cream with Shea Butter Cocoa Butter & Coconut Oil Hydration That Hits & Long-Lasting Scent & Non-greasy (2 PCS)

Penrose Skin$40.313.7★79 rev

Derperzi Pheromone Body Butter for Men Cologne Body Skin Cream with Shea Butter Cocoa Butter & Coconut Oil Long-Lasting Fragrance Deep Hydration Non-Greasy Alcohol-Free Vegan (1)

Derperzi$28.914.0★183 rev

Newest

by launch date

Penrose Skin - Crimson Hydrating Pheromone Body Butter for Men - 5 Oz

Penrose Skin$34.944 rev

3w ago

lxmtou Pheromone Body Butter for Men Cologne-Scented Body Butter with Sandalwood & Aloe Vera Long-Lasting Fragrance Lightweight Deeply Hydrating Non-Greasy Daily Body Care 3.53 oz

lxmtou$9.4215 rev

2mo ago

RTQSU Pheromone Body Butter For Men Skin body butter for men with Shea Butter Cocoa Butter & Coconut Oil Alcohol-Free Vega Long-Lasting Masculine Scent Non-Greasy

RTQSU$28.5122 rev

2mo ago

Penrose Skin Body Butter for Men Pheromone Body Butter for Men Scents Body Cream with Shea Butter Cocoa Butter & Coconut Oil Hydration That Hits Non-greasy (1 pcs)

Penrose Skin$26.845 rev

3mo ago

OLELON Pheromone Body Butter for Men Cologned Body Skin Cream with Shea & Cocoa & Coconut & Sunflower Long-Lasting Refresh Deep Hydration Non-Greasy Alcohol-Free All-Day Fragrance

OLELON$18.4155 rev

3mo ago

What buyers say about penrose skin body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“lasting fragrance”

Quality-Overall10%

“Good quality, easy to use, and arrived quickly”

Moist/Dry8%

“Very moisturizing”

Soft Feel5%

“Silky Smooth”

Texture/Consistency-Overall3%

“Soft texture”

Advertised Vs Actual Product3%

“As advertised”

Value For Money2%

“Good value for the price”

Absorbency2%

“absorbs well”

Suitability Dry Skin2%

“Great for my dry skin”

Suitability Combination Skin2%

“Very good product for your skin”

What buyers complain about

Smell43%

“Didnt smell like the original”

Value For Money10%

“Not worth the price”

Durability7%

“short lived”

Advertised Vs Actual Product4%

“False Advertising”

Quality-Overall1%

“There are much much better products out there and way cheaper”

Moist/Dry1%

“Furthermore, the claim regarding skin hydration appears to be inaccurate”

Oily/Greasy1%

“There is a bit of oiliness”

Strength1%

“Not as strong as advertised”

Thickness1%

“This is thicker than a lotion”

Product Condition1%

“Didn't look right. Possibly used.”

Top return reasons

Smell65%

Advertised Vs Actual Product14%

Oily/Greasy2%

Durability2%

Product Condition2%

Defective Material/Parts2%

Size-Overall2%

Texture/Consistency-Overall1%

Leak-Proof1%

Value For Money1%

Common questions

Is penrose skin body butter profitable to sell on Amazon United States?: The niche generates $214K/yr across 14 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the penrose skin body butter niche?: 9 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in penrose skin body butter?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
What does it cost to enter the penrose skin body butter niche?: Listings span $9.42–$40.31; the average listing price is $27.97 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.