Pennywise Makeup
FailShoppers spend an estimated $4K a year here, so Pennywise Makeup is a Fail.
- Flapen Score
- 28 / 100Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 4828
- Market size
- $4K/yr31K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 17 sellers
Flapen Score
Pennywise Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Pennywise Makeup is stronger. Inside it, weaker.
Market
The Pennywise Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Pennywise Makeup 31K times last year and spent an estimated $4K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $4Ka year
- Peak month
- October113.7× the quietest month
- Top search term
- pennywise makeup20K searches a year
02 · Price
A sale here is worth $12.20.
Listings sell for $12.20 on average, from $6.16 to $16.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.20 that is $0 to $1K a year per listing.
- Average price
- $12.20under the $15 to $100 sweet spot
- Price range
- $6.16–$16.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,241 within Body. It carries 233 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 3.7%
- Average rank
- #1,241in Body
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 233per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pennywise Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
17
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 130%
- Brand 223%
- Brand 319%
- Brand 410%
- Brand 510%
- Brand 68%
- Open — no brand owns it (0%)
Demand
Pennywise Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 113.7×
Search terms
Top Pennywise Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pennywise makeup20K/yr
- pennywise makeup kit9K/yr
- pennywise face paint2K/yr
Reviews and returns
What reviews say buyers love and hate about Pennywise Makeup
We read the reviews and the return reasons for every product selling here.
“No red :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pennywise Makeup questions
Answered from the same tracked data.









