pennywise makeup
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Review moat
Great233.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$6.16–$16.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$4K$4K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, pennywise makeup is a $4K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pennywise makeup market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $15K–$18K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,241
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 57%
- Out of stock
- 3.7%
- Avg brand age
- 41 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
17
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Rubies30%
- Hidnvefen23%
- ASVNRES19%
- VPCRT610%
- La Catrina10%
- MEICOLY8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -4.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 113.7×
Top pennywise makeup search terms
- pennywise makeup20K/yr
- pennywise makeup kit9K/yr
- pennywise face paint2K/yr
Top pennywise makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults
Hidnvefen$13.924.2★151 rev
2 Pieces Face Gems Jewels Tattoos for Halloween Day of the Dead Face Temporary Skull Tattoos Rhinestone Crystal Stones Body Gems Makeup Stickers for Halloween Festival Rave Party Outfit
ASVNRES$11.844.3★158 rev
Rubies Pennywise IT Movie Make-Up Kit
Rubies$14.524.2★10 rev
Rubies IT TV Series: Pennywise Makeup Kit for Adults
Rubies$12.063.9★475 rev
Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red
VPCRT6$6.164.1★61 rev
Newest
by launch date3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults
Hidnvefen$13.92151 rev
Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red
VPCRT6$6.1661 rev
Black Red Eyeshadow Palette Highly Pigmented True Red White Dark Grey Goth Smoky Eyeshadow Palette 6 Color Matte Shimmer Burgundy Metallic Halloween Makeup Palette for Zombie Vampire Clown Blendable
La Catrina$10.17430 rev
2 Pieces Face Gems Jewels Tattoos for Halloween Day of the Dead Face Temporary Skull Tattoos Rhinestone Crystal Stones Body Gems Makeup Stickers for Halloween Festival Rave Party Outfit
ASVNRES$11.84158 rev
MEICOLY Clown Makeup Kit White Black Red Face Body Paint for Halloween Devil Joker Zombie Vampire Skeleton SFX Makeup Pro Oil Based Body Paint with 6 Painting Brushes 4 Sponges 130g/4.59 oz
MEICOLY$16.71347 rev
Trending
90-day click momentumClown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red
VPCRT6$6.164.1★
3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults
Hidnvefen$13.924.2★
Black Red Eyeshadow Palette Highly Pigmented True Red White Dark Grey Goth Smoky Eyeshadow Palette 6 Color Matte Shimmer Burgundy Metallic Halloween Makeup Palette for Zombie Vampire Clown Blendable
La Catrina$10.174.7★
Rubies Pennywise IT Movie Make-Up Kit
Rubies$14.524.2★
MEICOLY Clown Makeup Kit White Black Red Face Body Paint for Halloween Devil Joker Zombie Vampire Skeleton SFX Makeup Pro Oil Based Body Paint with 6 Painting Brushes 4 Sponges 130g/4.59 oz
MEICOLY$16.714.4★
What buyers say about pennywise makeup
What buyers praise and complain about, mined from review topics.What buyers love
“LOVE the colors”
“Quality product”
“Easy to apply”
“The price was right”
“perfect gift for an emo bsf”
“Perfectly sized, fits in your purse. even tiny ones”
“No eye irritation at all”
“My skin felt fine at the end of the night which leads me to believe its good quality”
“It stayed on great through the whole party without cracking or peeling”
What buyers complain about
“No red :”
“Small”
Top return reasons
Common questions
- Is pennywise makeup profitable to sell on Amazon United States?
- The niche generates $4K/yr across 7 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (28/100).
- How competitive is the pennywise makeup niche?
- 6 brands and 17 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in pennywise makeup?
- Top complaints mined from reviews: Color, Size-Overall. The return rate is 3.7%.
- When does demand for pennywise makeup peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 113.7× the quietest.
- What does it cost to enter the pennywise makeup niche?
- Listings span $6.16–$16.71; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.