Pennywise Makeup
FailShoppers spend an estimated $4K a year here, so Pennywise Makeup is a Fail.
- Flapen Score
- 28 / 100Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 4828
- Market size
- $4K/yr31K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 17 sellers
Flapen Score
Pennywise Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Pennywise Makeup is stronger. Inside it, weaker.
Market
The Pennywise Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Pennywise Makeup 31K times last year and spent an estimated $4K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $4Ka year
- Peak month
- October113.7× the quietest month
- Top search term
- pennywise makeup20K searches a year
02 · Price
A sale here is worth $12.20.
Listings sell for $12.20 on average, from $6.16 to $16.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.20 that is $0 to $1K a year per listing.
- Average price
- $12.20under the $15 to $100 sweet spot
- Price range
- $6.16–$16.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #1,241 within Body. It carries 233 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 3.7%
- Average rank
- #1,241in Body
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 233per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pennywise Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults
- Price
- $13.92
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 1y ago

2 Pieces Face Gems Jewels Tattoos for Halloween Day of the Dead Face Temporary Skull Tattoos Rhinestone Crystal Stones Body Gems Makeup Stickers for Halloween Festival Rave Party Outfit
- Price
- $11.84
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 2y ago

Rubies Pennywise IT Movie Make-Up Kit
- Price
- $14.52
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 9y ago

Rubies IT TV Series: Pennywise Makeup Kit for Adults
- Price
- $12.06
- Rating
- 3.9/5
- Reviews
- 475
- Age
- 12y ago

Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red
- Price
- $6.16
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago
Trending
estimated 90-day click momentum
Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red
- Price
- $6.16
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago

3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults
- Price
- $13.92
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 1y ago

Black Red Eyeshadow Palette Highly Pigmented True Red White Dark Grey Goth Smoky Eyeshadow Palette 6 Color Matte Shimmer Burgundy Metallic Halloween Makeup Palette for Zombie Vampire Clown Blendable
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 1y ago

Rubies Pennywise IT Movie Make-Up Kit
- Price
- $14.52
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 9y ago

MEICOLY Clown Makeup Kit White Black Red Face Body Paint for Halloween Devil Joker Zombie Vampire Skeleton SFX Makeup Pro Oil Based Body Paint with 6 Painting Brushes 4 Sponges 130g/4.59 oz
- Price
- $16.71
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 3y ago
Newest
by launch date
3 Colors Oil Based Face Body Paint Set with 6 Brushes White Black Red Clown Makeup Kit for Halloween Goth Pennywise Joker Devil Zombie Vampire Skeleton SFX Cosplay Stage Non Toxic for Kids & Adults
- Price
- $13.92
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 1y ago

Clown Black White Red Face Paint Professional 3 in1 Body Paint With 3 Brush Halloween Makeup Kit Face Paint Clown Cosplay Costume Joker SFX Zombie Face Painting White Makeup White+Black+Red
- Price
- $6.16
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 1y ago

Black Red Eyeshadow Palette Highly Pigmented True Red White Dark Grey Goth Smoky Eyeshadow Palette 6 Color Matte Shimmer Burgundy Metallic Halloween Makeup Palette for Zombie Vampire Clown Blendable
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 1y ago

2 Pieces Face Gems Jewels Tattoos for Halloween Day of the Dead Face Temporary Skull Tattoos Rhinestone Crystal Stones Body Gems Makeup Stickers for Halloween Festival Rave Party Outfit
- Price
- $11.84
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 2y ago

MEICOLY Clown Makeup Kit White Black Red Face Body Paint for Halloween Devil Joker Zombie Vampire Skeleton SFX Makeup Pro Oil Based Body Paint with 6 Painting Brushes 4 Sponges 130g/4.59 oz
- Price
- $16.71
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
17
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Rubies30%
- Hidnvefen23%
- ASVNRES19%
- VPCRT610%
- La Catrina10%
- MEICOLY8%
- Open — no brand owns it (0%)
Demand
Pennywise Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 113.7×
Search terms
Top Pennywise Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pennywise makeup20K/yr
- pennywise makeup kit9K/yr
- pennywise face paint2K/yr
Reviews and returns
What reviews say buyers love and hate about Pennywise Makeup
We read the reviews and the return reasons for every product selling here.
“No red :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pennywise Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









