Is penis soap profitable to sell on Amazon United States?

The niche generates $61K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).

How competitive is the penis soap niche?

12 brands and 30 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in penis soap?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.3%.

What does it cost to enter the penis soap niche?

Listings span $8.17–$30.51; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 2,022 reviews — the moat a new listing must climb.

penis soap

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$16.66

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.17–$30.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,022.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Market size

Bad$61K

$61K/yr · 54K searches

According to Flapen's Amazon United States niche tracking, penis soap is a $61K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

penis soap market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $42K–$50K; units × avg price
Conversion rate: 6.8%
Avg BSR: #1,116
Page quality: 0%
Prime: 85%
Sponsored: 70%
Out of stock: 0.2%
Avg brand age: 56 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

terrasil38%
Generic20%
Skin Elements18%
Hermon9%
ishancare5%
NPW3%
Open — no brand owns it (6 brands, 7%)

Demand

Weekly Amazon search volume, last 31 weeks — -4.0% search growth over the last 90 days.

Open Trend

Top penis soap search terms

penis soap22K/yr -25.6%5.3% conv.
balanitis soap7K/yr +0.5%15.6% conv.
balanitis soap for men6K/yr +50.6%5.5% conv.
dick soap14K/yr -6.1%1.4% conv.
penis shaped soap5K/yr -7.5%0.5% conv.

All search terms

Top penis soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

terrasil Balanitis Soap for Men Care & Relief from Balanitis Symptoms: Itch Redness. Natural Dermatologist Tested & Hypoallergenic Approved (75gm)

terrasil$15.624.5★1,319 rev

terrasil Balanitis Relief + Cleansing Soap 2-Product Kit - Balanitis Treatment for Men Natural Foreskin Ointment for Symptoms of Itch & Irritation. Dermatologist Tested (14g Tube + Soap Bar)

terrasil$30.174.3★2,439 rev

Willy soap. Natural beige. 3.3 oz. 100% Handmade. Scent: Amber. Fun gift. Packed in clear box with soap saver scrub pouch. For sensitive and dry skin.

Generic$14.984.6★10 rev

Skin Elements Intimate Wash for Men | pH Balanced Foaming Wash with Tea Tree Oil & Aloe Vera | Soothes Refreshes & Maintains Hygiene | 4.05 fl. oz. |

Skin Elements$13.824.5★8,316 rev

terrasil Balanitis Soap for Men Soothing Care and Relief from Balanitis Symptoms: Irritation Itch Redness and Inflammation. Natural Dermatologist tested & Hypoallergenic Soap Approved 75g (3pk)

terrasil$30.014.5★1,319 rev

Newest

by launch date

ishancare Balanitis Soap & Antifungal Body Wash Bar Fast Relief from Jock Itch Redness & Odor | With Tea Tree Oil Calendula & Sophora Root | Gentle Intimate Hygiene for Sensitive Skin 3.53 oz

ishancare$10.2633 rev

5mo ago

DOUCEWAND Mens Intimate Wash pH Balanced Foaming Tea Tree Groin Cleanser Odor Control with Agave & Licorice Refreshing Body Wash 5 Fl Oz

DOUCEWAND$8.1777 rev

9mo ago

Hermon Balanitis Treatment for Men Relief Kit: Soothing Cream 2oz & Clotrimazole 1% Cleansing Soap 4oz Helps Relieve Redness Itching & Irritation Gentle Care for Sensitive Areas

Hermon$30.51155 rev

9mo ago

Hermon Antifungal Soap with Tea Tree Oil: Antifungal Bar Soothing Care & Relief of Itchy for Ringworm Jock Itch Athletes Foot - Body & Face Wash (1-Pack (2 Bars Original Tea Tree))

Hermon$18.78330 rev

1y ago

Every Man Jack Mens Foaming Groin Wash - Gentle Cleanser for Below The Belt - Made w/ Naturally Derived Ingredients like Witch Hazel & Aloe Vera - 4 Fl Oz (1 Pack)

Every Man Jack$9.93202 rev

1y ago

What buyers say about penis soap

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency18%

“Works well”

Smell14%

“Great smell”

Quality-Overall13%

“Overall a very helpful product set”

Allergies6%

“has had no issue with irritation”

Advertised Vs Actual Product6%

“Works as advertised”

Cleansing5%

“Cleansed feeling”

Itch Relief4%

“Relieved my itching”

Soft Feel3%

“Gentle”

Value For Money3%

“Worth the price”

Gifting Purpose3%

“Hilarious gift”

What buyers complain about

Allergies15%

“other things that can cause irritation”

Functionality-Overall15%

“Didnt work”

Smell12%

“smell bad”

Value For Money12%

“Just pricey”

Advertised Vs Actual Product3%

“picture is deceiving”

Size-Overall3%

“Very small”

Sensitivity-Overall3%

“Not sure it was the right soap for a rash I have”

Itch Relief3%

“Jock itch”

Quality-Overall2%

“Absolutely terrible product”

Lather2%

“Dont just rub the bar on you like lather it up for best results Ive used for a little less than a week now”

Top return reasons

Leak-Proof20%

Advertised Vs Actual Product19%

Smell17%

Functionality-Overall13%

Defective Material/Parts7%