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Peel Off Nail Polish

Maybe

The products selling today average only 4.0★. But shoppers spend only $26K a year here, so Peel Off Nail Polish is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$26K/yr99K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
39%top-5 click share · 22 brands · 61 sellers

Flapen Score

Peel Off Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Peel Off Nail Polish is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peel Off Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Peel Off Nail Polish 99K times last year and spent an estimated $26K. The top 5 brands take 68% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
2.5%
Market size, estimated
$26Ka year
Peak month
December1.3× the quietest month
Top search term
peel off nail polish50K searches a year

02 · Price

A sale here is worth $10.43.

Listings sell for $10.43 on average, from $5.80 to $24.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.43 that is $0 to $1K a year per listing.

Average price
$10.43under the $15 to $100 sweet spot
Price range
$5.80–$24.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #624 within Base & Top Coats. It carries 2,433 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#624in Base & Top Coats
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
2,433per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Peel Off Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$772$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

61

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

39%

Top 20: 82%

Open market

27%

  • Tophany35%
  • beetles Gel Polish15%
  • modelones8%
  • Townley Girl6%
  • TOMICCA5%
  • Abitzon5%

Demand

Peel Off Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Peel Off Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peel off nail polish50K/yr
  • water based nail polish24K/yr
  • peelable nail polish11K/yr
  • peel nail polish4K/yr
  • peel off nail polish for women3K/yr
  • nail polish peel off3K/yr
  • easy peel off nail polish2K/yr
  • peel off nail polish set527/yr

Reviews and returns

What reviews say buyers love and hate about Peel Off Nail Polish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.14

Doesn't last

Durability is terrible

Doesnt hold

Color8%+1.88

The color are different

Colors are so dull

didn't like the color

Moist/Dry8%−0.07

Came in completely dry

It wouldn't dry

It doesnt dry

Quality-Overall7%+0.20

Lower quality

Awful quality

Cheap quality

Functionality-Overall6%−0.12

Doesnt work as shown

Doesnt Work as Advertised

Didnt work

Love

Color30%+1.88

Bright colors

Beautiful Colors

Colors are beautiful

Quality-Overall8%+0.20

Good quality and goes on smooth

Excellent product

Great quality for kids

Ease Of Use7%

Easy to remove

Easy to hold

Ease to use

Durability4%−0.14

they are very durable

Seems to be made durable

it does wear well

Value For Money4%

Good Value

Great value

Great value

Return

1.2% Return rate 48% Fixable by listing

Color22%▆▆███▇

The color are different

Colors are so dull

didn't like the color

Functionality-Overall17%▇█▇▆▆▇

Doesnt work as shown

Doesnt Work as Advertised

Didnt work

Advertised Vs Actual Product11%▇█▇▇█▇
Quality-Overall6%█▅▇▆▅▅

Lower quality

Awful quality

Cheap quality

Paint Quality4%▆▄▆▆▆█

FAQ

Common Peel Off Nail Polish questions

Answered from the same tracked data.