peel off nail polish
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($26K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.80–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,433avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.43avg listing price — sweet spot $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, peel off nail polish is a $26K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
peel off nail polish market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $21K–$26K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #624
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.1%
- Avg brand age
- 52 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
61
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
39%
Top 20: 82%
Open market
27%
- Tophany35%
- beetles Gel Polish15%
- modelones8%
- Townley Girl6%
- TOMICCA5%
- Abitzon5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top peel off nail polish search terms
- peel off nail polish50K/yr
- water based nail polish24K/yr
- peelable nail polish11K/yr
- peel nail polish4K/yr
- peel off nail polish for women3K/yr
- nail polish peel off3K/yr
- easy peel off nail polish2K/yr
- peel off nail polish set527/yr
Top peel off nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured
beetles Gel Polish$7.994.4★7,097 rev
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly & Organic Water Based Nail Polish for Women Teens (6 Bottles 5ML)
Tophany$10.043.8★993 rev
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women and Girls (6 Bottles)
Tophany$10.123.8★993 rev
modelones Gel Base Coat Non-UV Peel off Base Coat Quick Dry Peelable for Gel Nal Polish Beginner Friendly Gentle Protection for Thin & Weak Nails 10ml
modelones$7.384.5★5,001 rev
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women Teens(10 Bottles)
Tophany$13.673.5★744 rev
Newest
by launch date
Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards
Dmsky$9.8968 rev
MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.7865 rev
OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.803,684 rev
GAOY Air Dry Peel Off Base Coat 16ml Practice Base for Nail Colors Test Temporary Wear and Easy to Peel No UV/LED Lamp Needed
GAOY$6.01114 rev
modelones Gel Polish Liquid Latex for Nails 15 ml Peel Off Nail Polish Barrier with Stick Fast Dry Cuticle Guard Skin Protector for Fingers
modelones$6.954,063 rev
Trending
90-day click momentumDmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards
Dmsky$9.894.2★
KAHSOSE Water Based Nail Polish Nude Jelly Finish Translucent Nude Pink Nail Polish Non Toxic No UV Light Needed Natural Color for Kids & Adult
KAHSOSE$7.023.5★
MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon
MelodySusie$6.784.0★
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women and Girls (6 Bottles)
Tophany$10.123.8★
Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly & Organic Water Based for Women Teens (6 Bottles 5ML)
Tophany$10.023.8★
What buyers say about peel off nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Good quality and goes on smooth”
“Easy to remove”
“they are very durable”
“Good Value”
“Does what it says”
“Looks great and dries well”
“Easy to clean up”
“Finish looks really good”
“It's so much better quality than Piggy Paint”
What buyers complain about
“Doesn't last”
“The color are different”
“Came in completely dry”
“Lower quality”
“Doesnt work as shown”
“not user friendly”
“However, somehow this gel is a bit thicker than the other ones”
“Bad smell”
“Does not stick”
“Really expensive”
Top return reasons
Common questions
- Is peel off nail polish profitable to sell on Amazon United States?
- The niche generates $26K/yr across 43 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the peel off nail polish niche?
- 22 brands and 61 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in peel off nail polish?
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 1.2%.
- When does demand for peel off nail polish peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the peel off nail polish niche?
- Listings span $5.80–$24.20; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 2,433 reviews — the moat a new listing must climb.