Is peel off face mask profitable to sell on Amazon United States?

The niche generates $724K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the peel off face mask niche?

21 brands and 66 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in peel off face mask?

Top complaints mined from reviews: Allergies, Value For Money, Skin Health. The return rate is 0.9%.

When does demand for peel off face mask peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the peel off face mask niche?

Listings span $5.21–$39.53; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 9,490 reviews — the moat a new listing must climb.

peel off face mask

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Good$5.21–$39.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$724K

$724K/yr · 1.1M searches

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,490.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, peel off face mask is a $724K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

peel off face mask market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $655K–$785K; units × avg price
Conversion rate: 5.1%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.6%
Avg brand age: 46 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

44%

Top 20: 82%

Open market

25%

Freeman41%
medicube15%
YLNALO6%
SHVYOG5%
The Ordinary5%
BEUKING3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top peel off face mask search terms

peel off face mask357K/yr -16.4%3.9% conv.
peel off mask112K/yr -3.8%3.3% conv.
freeman face masks119K/yr -21.9%4.4% conv.
face mask peel off81K/yr -5.2%3.8% conv.
face peel mask75K/yr -28.7%4.2% conv.
peeling face mask56K/yr -19.4%3.8% conv.
peel mask36K/yr -8.2%4.5% conv.
freeman36K/yr -8.5%0.9% conv.
peel face mask31K/yr -11.0%4.9% conv.
freeman peel off face mask30K/yr -20.8%3.9% conv.

All search terms

Top peel off face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Freeman Exotic Blends Facial Mask 4 Piece Set Peel-Off & Jelly Masks Cleansing Pore-Clearing & Hydrating Facial Masks For All Skin Types Includes Silicone Mask Brush Vegan & Cruelty-Free

Freeman$9.434.4★4,300 rev

Freeman Exotic Blends French Pink Clay Peel-Off Face Mask Pore Clearing Facial Mask Detoxifies & Removes Impurities Clean Skincare For Normal & Combination Skin 6 fl. oz./175 ml. Tube

Freeman$5.214.3★1,073 rev

medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz

medicube$16.364.5★22,152 rev

YLNALO Blackhead Remover Mask Kit Charcoal Peel Off Facial Mask with Brush and Pimple Extractors Deep Cleansing for Face Nose Blackhead Pores For All Skin Types (3.5 Fl.oz)

YLNALO$10.554.2★5,384 rev

Freeman Anti-Stress Clay Mask Dead Sea Mineral Face Mask Lavender & Sea Salt Balance & Calm Skin Unclog Pores For All Skin Types No Harsh Chemicals 6 fl. oz./175 ml Tube 1 Count

Freeman$5.924.5★5,576 rev

Newest

by launch date

Clinical Resolution PDRN Collagen Night Wrapping Mask All-In-One Nourish Revitalize Radiance for Youthful Glowing Skin Overnight Peel Off Face Mask Korean Skin Care Lab 3.38 fl.oz 100ml

Clinical Resolution$16.50108 rev

5mo ago

COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz

COSRX$13.601,413 rev

8mo ago

medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz

medicube$17.001,714 rev

8mo ago

medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz

medicube$16.302,315 rev

1y ago

bewants Seaweed PDRN Glow Peel Off Jelly Mask | Pore Minimizing Peel Off Face Mask | Soothing PDRN Skincare & Vegan Skincare for Korean Glass Skin 3.38 fl oz

BE+WANTS$20.93277 rev

1y ago

What buyers say about peel off face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin14%

“Good for skin”

Moist/Dry13%

“Dries fast”

Soft Feel12%

“makes your face soooo soft”

Quality-Overall9%

“Great quality the prices is affordable —I recommend this product”

Brightness/Shine/Glow7%

“Great Glowy effect”

Suitability Dry Skin6%

“Works well for exfoliating”

Value For Money5%

“Great deal”

Ease Of Use4%

“easy to apply”

Advertised Vs Actual Product3%

“As described”

Efficiency2%

“Effectiveness is great”

What buyers complain about

Allergies10%

“ALLERGIC REACTION”

Value For Money6%

“Expensive”

Skin Health5%

“Made my skin burn and peel”

Ease Of Use5%

“Difficult to put on”

Functionality-Overall5%

“Not Effective”

Smell5%

“Awful Smell”

Durability5%

“breaks apart”

Moist/Dry4%

“doesn't dry as well”

Adhesion/Stickiness3%

“wouldnt stick”

Quality-Overall3%

“Not quality”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product13%

Value For Money10%

Moist/Dry5%

Smell4%

Size-Overall4%

Skin Health4%

Adhesion/Stickiness4%

Product Condition3%

Defective Material/Parts3%

Common questions

Is peel off face mask profitable to sell on Amazon United States?: The niche generates $724K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the peel off face mask niche?: 21 brands and 66 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in peel off face mask?: Top complaints mined from reviews: Allergies, Value For Money, Skin Health. The return rate is 0.9%.
When does demand for peel off face mask peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the peel off face mask niche?: Listings span $5.21–$39.53; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 9,490 reviews — the moat a new listing must climb.