Pearl Nail Polish

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

464K

Growth, 90 days vs prior 90

+39.8%

Conversion, latest week

3.3%

Market size, estimated

$130Ka year

Peak month

June1.8× the quietest month

Top search term

revlon nail polish163K searches a year

Listings sell for $8.44 on average, from $2.19 to $15.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.44 that is $2K to $4K a year per listing.

Average price

$8.44under the $15 to $100 sweet spot

Price range

$2.19–$15.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #334 within Nail Polish. It carries 13,770 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

92%

Out of stock, average day

5.3%

Average rank

#334in Nail Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

13,770per listing

Listings tracked

51

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months