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Pearl Gel Nail Polish

Fail

Shoppers spend an estimated $85K a year here, so Pearl Gel Nail Polish is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$85K/yr196K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
38%top-5 click share · 14 brands · 20 sellers

Flapen Score

Pearl Gel Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Pearl Gel Nail Polish is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Pearl Gel Nail Polish 196K times last year and spent an estimated $85K. The top 5 brands take 90% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
4.4%
Market size, estimated
$85Ka year
Peak month
June2.7× the quietest month
Top search term
pearl gel nail polish86K searches a year

02 · Price

A sale here is worth $9.92.

Listings sell for $9.92 on average, from $4.00 to $25.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.92 that is $992 to $2K a year per listing.

Average price
$9.92under the $15 to $100 sweet spot
Price range
$4.00–$25.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$992–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #177 within Gel Polish. It carries 8,964 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#177in Gel Polish
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,964per listing
Listings tracked
47

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pearl Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

9%

  • Brand 129%
  • Brand 223%
  • Brand 318%
  • Brand 416%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

Pearl Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Pearl Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl gel nail polish86K/yr
  • pearl gel polish24K/yr
  • pearl white gel nail polish19K/yr
  • pearl nail polish gel9K/yr
  • pearlescent gel nail polish10K/yr
  • white pearl gel nail polish8K/yr
  • beetles pearl gel polish7K/yr
  • gel nail polish pearl6K/yr
  • pearly gel polish4K/yr
  • pearl pink gel nail polish5K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
16%of negative reviews mention “Color”
1.2%of orders come back
“Color is not accurate”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pearl Gel Nail Polish questions

Answered from the same tracked data.