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Peacock Headpiece

Fail

An estimated 9.7% of orders come back, so Peacock Headpiece is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$37K/yr145K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
25%top-5 click share · 70 brands · 80 sellers

Flapen Score

Peacock Headpiece against its category

The dotted line is the Beauty & Personal Care average. Past it, Peacock Headpiece is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peacock Headpiece market on Amazon at a glance

Shoppers on Amazon United States searched for Peacock Headpiece 145K times last year and spent an estimated $37K. The top 5 brands take 33% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.0%
Market size, estimated
$37Ka year
Peak month
October7.3× the quietest month
Top search term
peacock accessories26K searches a year

02 · Price

A sale here is worth $12.91.

Listings sell for $12.91 on average, from $5.21 to $35.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.91 that is $0 to $1K a year per listing.

Average price
$12.91under the $15 to $100 sweet spot
Price range
$5.21–$35.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #5,625 within Clips & Barrettes. It carries 332 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#5,625in Clips & Barrettes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
332per listing
Listings tracked
101

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Peacock Headpiece products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

70 rising

Sellers

80

Top-5 brand share

33%

Top 20: 70%

Top-5 click share

25%

Top 20: 55%

Open market

62%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Peacock Headpiece search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 7.3×

Search terms

Top Peacock Headpiece search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peacock accessories26K/yr
  • peacock headpiece29K/yr
  • peacock hair clip17K/yr
  • peacock hair accessories14K/yr
  • peacock feather hair clip13K/yr
  • peacock headband17K/yr
  • peacock accessories for women8K/yr
  • peacock feather headpiece7K/yr
  • peacock feather headband5K/yr
  • peacock costume accessories8K/yr

Reviews and returns

What reviews say buyers love and hate about Peacock Headpiece

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
9.7%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peacock Headpiece questions

Answered from the same tracked data.